Product range adaptation

  • Adapting a product range
  • From 1-100 SKU
  • Food Information Regulation (Lebensmittel-Informationsverordnung or LMIV) check

The importance of brands has been on an upward trajectory in recent years. We know how to create a look that can be systematically adapted to cover a range of items. And adaptable concepts are not just in demand when it comes to brand design. We develop your product range so that it is both stylish and designed with technology in mind – and we do this for even large ranges.

No product is ever alone in a supermarket. Whether in the chiller or snack aisle: the huge range of choice makes the fight for the customer’s attention a bruising affair. Entering this battle as a team can provide a distinct advantage here and allows you to cover a broad area with lots of different products. Normally it is only the large brands that enjoy this privilege. Collections of brand products that are presented as a team can, however, take the fight to the big brands. But it is vital that the team is recognisable in this cluttered product world.

The recognition economy

Attracting the customer’s attention at the POS is only the first step. Just like the well-known brand, a new brand needs to pique the interest of the shopper and present the latest trends and needs in an emotive way in order to guarantee sales and repeat purchases. It is why we also design the presentation of brand collections for our customers with the required love for detail so that a product is transformed from an item of food to a trend food promising real enjoyment.

Systematic brand staging

Manufacturers’ brands and retail brands: you need an adaptable system in order to ensure consistent recognition across the range. This system must stipulate clear structures so the brand image can be presented consistently across all SKUs. At the same time it needs to be flexible enough to be seamlessly adapted across the different packaging. We always look beyond the individual packaging in our design process. A system-based design approach ensures that the design is not tied to the individual SKU and can be easily extended across an entire range of products.