Trade marketing & shopper activation
- POS secondary placement (display design)
- POS special placement (design)
- Shopper activation (annual promotion)
- Sales folder & presentation pack (sales kit)
- Trade communications (ads)
Once a prototype has been successfully tested, we accompany the market launch with trade communications and develop the appearance of the products or brands on their journey to your customers. We implement shopper activation at the point of sale or create attention at other points of experience for our clients.
Trade marketing (B2B) and shopper activation are our daily bread, besides food packaging design. After all, your products should be perfectly staged in the B2B market too. We design a special sales kit for you. After the successful “pure sales”, we design custom sales promotions for your product, from initial sketches to implementation.
We position your brand in your target audience’s natural surroundings. The aim here is to identify authentic and relevant touch points between your brand and the consumer. We take action early on to reach your potential buyers. Of course this may include classic POS campaigns and tasting promotions. We offer the following services in the field of trade marketing (B2B) and at the food POS:
Your products should be perfectly staged in the B2B market too. We will create a special sales kit for you.
Presentation pack (sales kit)
Annual meeting documentation (PPT/PDF)
Sell-in trade fairs / stock exchanges
Trade communications (ads)
Designing wide-ranging sales promotions and campaigns, from initial sketches to implementation, including services.
POS secondary placement (display design)
POS special placement (design)
Shopper activation (annual promotion)
Packaging design (in & out)
Surprise trade and consumers with a special campaign. Our design team sets to work where the conventional sales folder reaches its limits: design & implementation of all types of sales promotions (competitions, giveaways, collection campaigns, coupons, combined promotions, collaborations), from the first draft to insurance and clearing. We take care of the digital design and implementation of the mechanics online (digital & mobile first or POS first) We want your brand to stand out from the rest in a tasteful way.
Your team for trade marketing & shopper activation:
Our agency process details the 10 essential steps, from an abstract idea to the brand & product experience:
- Insights > food trend scouting
- Product idea > scribble & verbal concept
- Recipe development > recipe & product development
- Design vision > brand strategy & design vision
- 3D product design > shape & material
- 2D packaging design > artwork & all-round design
- Range > adaptation from 1-100 SKU
- Prototyping > small-batch dummy construction
- Final artwork > technical quality assurance
- Retail > trade marketing & POS promotion
Our recipe for food & design