LET´S CREATE THE FUTURE TOGETHER

Today
Plant-based food: Animal products become plant-based

Plant-Based Food Plant-based animal substitutes, especially for meat, are booming. At the latest after the […]

Learn more
Regional Food: Food from the region

Regional Food The formula “regional is the new organic” has long since arrived in the […]

Learn more
Zero Waste: Surplus food as a business model

Zero Food Waste Food waste is one of the biggest societal challenges of the 21st […]

Learn more
Circular Food: Food Recycling and Upcycling

Circular Food In addition to the redistribution of food surpluses and leftovers, the topic of […]

Learn more
Fast Good: Fast Food Becomes Healthier

Fast Good Fast Good describes the new pace of quality in out-of-home catering, as fast […]

Learn more
Meet Food: More proximity to the product

Meet Food More and more people want to perceive food sensually. The evolution of consumers […]

Learn more
Snackification: Food on the go

Snackification The megatrends of individualization, connectivity and, above all, mobility and new work have led […]

Learn more
Functional Food: Eating for Self-Optimization

Functional Food You are what you eat! The functional food trend makes this statement its […]

Learn more
Healthy Hedonism: indulge healthily

Healthy Hedonism With more and more food innovations and increasing pressure for suppliers in the […]

Learn more
Flexitarianism: meat consumption with more responsibility

Flexitarianism In Germany and in many neighboring European countries, we have reached “peak meat,” which […]

Learn more
Fermentation: the rediscovery of an ancient cultural technique

Fermentation Not everything needs to be redone if it worked really well before. What was […]

Learn more
Super plant hemp: from drug to miracle raw material

Super plant hemp Alternative dietary methods are enjoying tremendous growth in popularity. The health megatrend […]

Learn more
Transparency: More transparency for more appreciation

Transparency Communities, collaborations and cooperations will become more and more important in the future thanks […]

Learn more
Tomorrow
Clean Meat: Meat & Fish from the Lab

Clean Meat Artificial meat from the laboratory will fundamentally revolutionize meat consumption. Technological development makes […]

Learn more
Climatarianism: Food for the climate

Climatarianism It is true that the idea of a dietary (re)form for the purpose of […]

Learn more
Precision Fermentation: Milk proteins through fermentation

Precision Fermentation After various companies have managed to crack the “meat code” plant-based and now […]

Learn more
Plant-based Food 2.0: Eggs without chickens

Plant-Based Food 2.0 The question of which came first – chicken or egg – will […]

Learn more
Brutal-Local: Regional food on the next level

Brutal Local The regional-food trend jumps to the next evolutionary stage – from regional to […]

Learn more
Curated Food: Pre-selection instead of overflow

Curated Food As the abundance and variety of food products in our supermarkets and online […]

Learn more
Reverse engineering food: molecular replication of foodstuffs

Reverse Engineering Food This is not about the world of molecular cuisine, which already had […]

Learn more
Local Exotics: Culinary delights between home and faraway places

Local Exotics The lockdowns in the wake of the Corona pandemic have not only further […]

Learn more
Food Pairing: Taste from the drawing board

Food Pairing The fact that cheese and wine go wonderfully together has become something of […]

Learn more
Algae: Superfood from the sea

Algae Today, we already know algae as a shell and accessory for sushi or in […]

Learn more
Fusion Food: Global & regional go hand in hand

Fusion Food The regional food trend is undoubtedly strong and will continue to gain strength, […]

Learn more
Aquaculture: seafood from the pool

Aquaculture What can responsible fish consumption look like to combat overfishing? Closed aquaculture, where animals […]

Learn more
Future
3D printed food: Food from the printer

3D Printed Food From “to go” to “to print”: The snack culture from the 3D […]

Learn more
Precision Food: Hyper-personalized nutrition based on DNA

Precision Food The megatrend of individualization is permanently changing our diet from “one-food-fits-all” mass consumption, […]

Learn more
Ento Food: Insect breakthrough

Ento Food Almost one-third of the world’s people eat insects. In Western culture, the sight […]

Learn more
Real Omnivores: Potential futures become a future

Real Omnivores Real omnivores are the eaters of the future. Tech-savvy and much more open-minded […]

Learn more
No-Food-Food: Eating becomes pure nutrient intake

No-Food-Food What we already know from Silicon Valley or the spaceship could become the culinary […]

Learn more
CO2 food: food from the air

CO2 food Many current food trends can be clustered under the motto “sustainability,” as the […]

Learn more
Today
Ghost Kitchens: Kitchens without a restaurant

Ghost Kitchens In the Corona Crisis, power relationships between delivery services and restaurants are being […]

Learn more
Convenience Cooking: Meal kits for convenient cooking enjoyment

Convenience Cooking From Michelin-starred restaurants to young fresh-food startups to established cookbox providers, meal kits, […]

Learn more
Work-food balance: upgrade for communal catering

Work-food balance Working time is life time. And that is precisely why the corporate dining […]

Learn more
Home Kitchen: The kitchen as the center of the home

Home Kitchen Since the turn of the millennium, the kitchen has acquired more and more […]

Learn more
Infinite Food: Food is everywhere

Infinite Food “Eating is the new pop,” wrote Hanni Rützler a few years ago in […]

Learn more
DIY Food: Do-it-yourself changes production and consumption

DIY Food For a long time, do-it-yourself was seen as a niche counter-trend or reaction […]

Learn more
Kitchen Apps: Intelligent cooking, stocking and ordering

Kitchen Apps Today, learning algorithms from apps already support us in the kitchen when cooking […]

Learn more
Conscious Kitchen: Kitchen becomes mindful

Conscious Kitchen Influenced by the megatrends of sustainability and health, the kitchen is gaining a […]

Learn more
Tomorrow
The illuminated plate (MILK. soulplate)

Soon, kitchens and restaurants could find enlightenment via novel plates. The first illuminated plate for home and catering is called “soulplate” and not only makes our food shine beautifully, but also teaches us to be mindful of the precious food in front of us.

Learn more
Smartness Everywhere: The kitchen gets smart

Smartness Everywhere KitchenAid was just the beginning. Within the next few years, kitchens will become […]

Learn more
Impact Chefs: Women Chefs as Drivers of Change in the Socio-Ecological Transformation.

Impact Chefs For some time now, the restaurant industry can be seen as a trend […]

Learn more
Vegourmets: Vegetable menu becomes gastronomic standard

Vegourmets The popularity of vegetarian and vegan diets has continued to grow in the pandemic […]

Learn more
Gastro Sentiments: AI turns restaurants into trend scouts and setters

Gastro Sentiments Programmers call sentiments information with an emotional statement, i.e. texts with emojis, certain […]

Learn more
Virtual Reality Eating: Using Virtuality to Achieve the Ultimate Experience

Virtual Reality Eating Restaurants are increasingly permeated by digital technologies. And not only in the […]

Learn more
Future
Robot Kitchen: Full automation of the kitchen

Robot Kitchen A balanced diet will continue to play a major role in the future, […]

Learn more
Big Retro: Craft & Tradition Experience a Revival

Big Retro As kitchens at home and in restaurants become increasingly digital and smarter, a […]

Learn more
No-Kitchen-Living: Kitchens disappear from homes & offices

No-Kitchen-Living The snackification trend resulting from increasingly mobile lifestyles is leading to homes and offices […]

Learn more
Today
E-food: online food trade booming

E-Food In the wake of the Corona crisis, the megatrend of connectivity really took hold […]

Learn more
#foodporn: nutrition goes viral

#foodporn Social media have become part of everyday culture, especially among younger generations, and the […]

Learn more
Instant delivery services on wheels: Let’s go shopping quickly

Instant delivery services on wheels Turning a crisis into a virtue – or even into […]

Learn more
Urban Gardening: Self-sufficiency in the City

Urban Gardening Driven by a young generation of city dwellers who are increasingly seeking a […]

Learn more
Automation in the countryside: regional products directly from the producer

Automation in the countryside The trend toward more regional food continues. Particularly in times of […]

Learn more
Crowdfarming: For more proximity between producer and consumer

Crowdfarming Crowdfarming (translated as “swarm farming”) wants one thing above all: to value food more […]

Learn more
Fully automated mini market: 24/7 self-service shopping

Fully automatic mini market People’s changing consumption, lifestyle and working habits are putting stationary retail […]

Learn more
Political Food: Food becomes (socially) political

Political Food In terms of value orientation in society, the Corona pandemic has only reinforced […]

Learn more
Water-Energy-Food: Symbiotic Systems of Transformation

Water-Energy-Food The increasing complexity of the social and economic system with further increasing interdependencies of […]

Learn more
Tomorrow
Vertical Farming: Farming in a high-rise building

Vertical Farming More than half of the world’s population already lives in cities, and according […]

Learn more
Self-Driving Food: Autonomous Delivery by Robot

Self-Driving Food More and more people order food and dishes online and then have them […]

Learn more
Next Level Transparency: Transparent Value Chains Thanks to Blockchain

Next Level Transparency Thanks to modern technology and increasingly powerful consumers, we are entering a […]

Learn more
Zero Food Waste Society: Intelligently waste-free

Zero Food Waste Society If global food waste were a state, it would be the […]

Learn more
Extended Reality Shopping: Retail and Shopping Are Going Digital

Extended Reality Shopping Digitization is not stopping at retail either – on the contrary: extended […]

Learn more
Between craft & industry: digitization blurs the boundaries of food production

Between craft & industry In the past, the structures were somehow clearer: On the one […]

Learn more
Gene-edited food: Food becomes more climate resilient

Gene-edited Food Climate change and associated extreme weather events and changes in temperature and precipitation […]

Learn more
Future
Robot Farmers: Autonomous food production

Robot Farmers In view of a growing world population and the associated increase in food […]

Learn more
Food production under water: algae and sea

Food production under water Seas, rivers, lakes and ponds open up new culinary perspectives. In […]

Learn more
Telemedicine in the barn: health tracking for animals

Telemedicine in the stable According to Regensburg-based startup Futurofarming, 80 percent of calves become sick […]

Learn more
Predictive food analytics: When machines start to taste

Predictive Food Analytics The new or further development of food is one of the great […]

Learn more
Personal Food Factories: Food Production for the Individual

Personal Food Factories The megatrend of individualization means that our diets are becoming increasingly varied […]

Learn more
Food Download: Teleportation replaces delivery service

Food Download 3D printing technology, already the first gadget to give techies and nerds warm […]

Learn more
Meta Food: The food experience becomes virtual

Meta Food Facebook’s Mark Zuckerberg recently announced his plan to hire 10,000 people in Europe […]

Learn more
Next-Level Greenhouse: Agriculture of the Future

Next Level Greenhouse Industrial agriculture has run into ecological and social dead ends here and […]

Learn more
Today
Cellulose packaging film

Nupro Foil. The Nu Company developed an environmentally friendly packaging film together with packaging specialist […]

Learn more
Recyclability due to mono-plastic

Packaging 96% recyclable*. *The packaging shown recently consists almost exclusively of polypropylene (PP), from which […]

Learn more
High-barrier papers as a substitute for plastics

Paperization. Two major influencing factors have led to plastic packaging being increasingly replaced by cellulose-based […]

Learn more
Minimal use of plastic due to hybrids

The best of both worlds: Cardboard hybrids for plastic reduction. Hybrid packaging, which combines the […]

Learn more
Reusable systems for to-go food

Reusable take-away packaging in the catering industry. The reusable deposit system REBOWL (among others) provides […]

Learn more
Edible protective spray for food

Apeel. California-based startup Apeel Sciences developed an edible protective spray for fruits and vegetables derived […]

Learn more
The paper bag for the freezer

First recyclable Frozen paper bags. The Special Packaging Award of the German Sustainability Award went […]

Learn more
Material reduction for plastic packaging

As little plastic as possible – with as much product protection as necessary. For years, […]

Learn more
Tomorrow
Paper from grass

Sustainable from natural fibers. GRASPAP® are purely mechanically but particularly sustainably produced natural fibers that […]

Learn more
Mushroom based material packaging

Grown into shape: the shipping packaging of the future. In the “morning”, huge quantities of […]

Learn more
New cellulose-based alternatives to plastic

Packaging made from organic waste. MakeGrowLab’s woven biowaste packaging is made entirely of cellulose, making […]

Learn more
The renaissance of the refill bag

Permanent packaging in conjunction with re-fill offers. What never really caught on “yesterday” could become […]

Learn more
Recycled paper beverage bottle

Paper Bottle. The environmentally friendly “Paper Bottle” beverage bottle from Paboco is made from wood […]

Learn more
Bio-plastics become industrially compostable

Problem biodegraded. Our current problems with the disposal of bio-based plastics will be a thing […]

Learn more
Holy Grail 2.0

Digital watermarks for effective recycling of plastic packaging. We have been closely following this trend […]

Learn more
Design for Recycling

Finally, true closed-loop systems for plastic food packaging. We are considering EU approval for post-consumer […]

Learn more
Future
Holy Grail 4.0

The future of grocery shopping – a hybrid of analog and digital. The supermarket of […]

Learn more
The edible packaging

Nose to Tail Packaging. Lactips Lactips is an edible plastic made from a milk protein […]

Learn more
The packaging that becomes active

Look who’s talking: the interactive packaging. Two developments will shape the packaging of tomorrow. On […]

Learn more
Packaging based on seaweed

Agar Plasticity. “The day after tomorrow” another highly renewable source of plastics arrives on the […]

Learn more
Return of the Milk Man 2.o

Loop Under a project called Loop, Procter & Gamble, Unilever, Nestlé, PepsiCo, Danone, Mars Petcare, […]

Learn more
Home composting of packaging from biopolymers

Waste? Vanished without a trace. The increase in industrial composting of bioplastics is long overdue […]

Learn more
Scanning …
Let’s transfer your possible futures into your individual brand future picture and start the ideation process for new products and packaging solutions based on it! How does it work?

Understanding and getting to know the methodology.

Kostenlose Einführung in die Methodik und Kennenlerngespräch mit Daniel & Andreas per VC. Dieser 45min Termin dient zur Sondierung und Angebotserstellung.

Wir freuen uns auf Eure Anfrage!

Kontakt

Create your individual trend radar.

Unser zentrales Angebot ist die gemeinsame Individualisierung des Tools auf Euer Unternehmen. Zusammen mit verschiedenen Experten aus Eurem Unternehmen und unserem Netzwerk wird ein einzigartiges Radar erstellt, was Euch für die weitere Ideation als Grundlage dient.

Lasst uns Eure Zukunft gemeinsam erkunden!

Kontakt

Ideation based on your own radar.

Euer individuelles Radar soll sich nützlich machen! Lasst uns die Punkte im Radar verbinden und so neue Lösungen für Produkte und Verpackungen von morgen kreieren. Diese Ideation findet in Form von Workshops statt und mündet in unseren erprobten Design & Testing Prozess.

Gerne erstellen wir hierzu ein individuelles Angebot!

Kontakt

Optional: Implementation of the radar

Ihr habt mit uns ein individuelles Trend Radar erstellt? Dies kann je nach Detailgrad und Zielsetzung ein extern zugängliches PR-Tool sein oder ein vertrauliches, internes Innovation-Tool. Auf Wunsch implementieren wir das neue Radar auch auf Eurer Corporate Website bzw. stellen den Code zur Verfügung.

Jetzt Kontakt aufnehmen!

Kontakt

Online webinar for inspiration.

Hier stellen wir eine inspirierende kurze Trend-Reise aus den bestehenden Radar-Punkten für Euch zusammen. Ideal für ein internes Mitarbeiter-Event (Vertrieb, Marke, Strategie). Daniel & Andreas halten das kurze Format gemeinsam. Wir hosten die Virtuelle Bühne und moderieren – 60 Minuten Format (30-45 min Vortrag + Diskussion).

Jetzt unverbindlich anfragen!

Kontakt

Book trend lecture on site.

Wir bieten den Vortrag als “Zeitreise” über die Radar-Punkte auch als inspirierenden Vortrag vor Ort an. Hier spielen Daniel und Andreas “Trend-Ping-Pong” auf der Bühne. Auch individualisierte Vorträge mit branchen- oder unternehmensspezifischen Schwerpunkten sind denkbar.

Sprecht uns einfach an!

Kontakt

Daniel Anthes

Trends: Food, Kitchen, Marketing

Daniel, born in 1986 and a graduate in economic geography, business administration and journalism, is particularly concerned with the topics of social change, nutrition & food culture and sustainability. The passionate speaker and author regularly walks the talk and, as an association board member and foodpreneur, also makes a very practical contribution to the sustainable transformation of the food industry. He also works as a senior associate for the renowned Zukunftsinstitut.

Click here to go to Daniel’s website: www.danielanthes.com

Andreas Milk

Trends: Packaging

Andreas (born 1984) was the first in his family to leave the food trade to pursue his career as a creative consultant for the food industry via a degree in business administration. Food runs in Andreas’ family. And so it was a logical step to also fully dedicate the agency business to the food market. Since 2009, Andreas and a team (Design, Consulting, Kitchen) have been advising food manufacturers on the packaging and marketing of “tomorrow”.

Arrange a virtual coffee break with Andreas now.

Future Food Trend Radar

Our food and its packaging today, tomorrow and the day after tomorrow.

With this Future Food Trend Radar, we want to schematize the change in nutrition in all its complexity and multi-layeredness and invite you to “think future” in an entertaining and inspiring way. The focus is on FOOD, KITCHEN, PRODUCTION and PACKAGING and thus WHAT we eat, HOW and WHERE we prepare and cook it, HOW and WHERE we produce and transport the food required for this and also HOW we pack it. We have distinguished between TODAY (present and near future), TOMORROW (2030-2040) and OVERTOMORROW (2040 and beyond) in terms of the time horizon and the potential penetration of each trend into the social mainstream.

Methodology: What are food trends?

Food trends show people’s feelings about life and their longings, which are always shaped by megatrends – the blockbusters of social change. Therefore, food trends can also be read as “food culture derivatives” of megatrends, thus they are also always answers or attempts of answers to problems we are confronted with in our daily eating routine. They are designed to help people navigate the complex everyday world of choice and decision-making constraints and satisfy needs in a more sustainable, healthier, convenient or affordable way.

However, it is also clear that food trends are not static phenomena in themselves, but continue to develop, differentiate, dynamize and strengthen in conjunction with similar trends or even bring contrary trends to a complete standstill. Unlike fads and hypes, food trends have a much longer half-life, usually at least five to ten years. This makes them pressure points for strategic realignments and considerations of their own future viability for all players involved in the food industry. But if all these considerations are not based on the phenomena of change behind them, the megatrends, it will be difficult to find effective and sustainable responses to food trends for your own company.

Do you already know our Material Lab?