Bonjour Nestlé.

Since 2014 we are allowed to deliver Packaging & POS Design for you. We are an official Preferred Supplier and have proven ourselves in numerous projects for your brands. Do you feel like giving us your next design challenge?

Design to Delivery (D2D) project types


High strategic implication

  • Brand/product repositioning
  • Breakthrough NPD
  • New brand creation


Medium strategic implication

  • Brand/product optimization
  • Complex range introduction
  • New complex variant
  • Strategic limited edition


Low strategic implication

  • New variant or simple range extension
  • Simple adaptation
  • Pack promotion
  • Front-of-pack claims
  • Artwork adaptation

We love strategic design projects, but also reliably deliver creative adaptations.

Design to Delivery (D2D) agency types

Strategic design agency

  • Packaging design project types A & B
  • Master design files
  • Innovation
  • Visual identity & guidelines
  • Retail design

Adaptive design agency

  • Packaging adaptation of all design project types, as well as core design partner for project types C.
  • Master design files for all other SKUs
  • POSM & Shopper activation materials (graphic creation)
  • Sales materials
  • Internal & corporate print comms

Yes! And of course we also have a lot of experience in trade marketing as well as POS.

Do you already know our AR simulation of displays and products at the POS?

Please scan the code for your LION AR XP

We are one of the leading agencies for food packaging design in Germany and see ourselves as a partner of change.


We see our future in the interplay of increasing digitization and the accompanying return of people to analog products. We want to play a leading role in shaping this future by creating synesthetic product experiences that touch people.

Our special expertise lies in gaining a deeper understanding of food and using it for design. In doing so, we may rely on our craftsmanship and specialized knowledge of the food & beverage market. Our customers find us through a shared enthusiasm for food and a belief in true value through design.


For us and our customers, the challenge in the coming years is to rethink the packaging and marketing of food products in a neo-ecological way. We want to help shape this future in a meaningful way and create added value through holistic product design.

Food packaging design for the love of food.

🍦 Please turn on your speakers for full taste.

Our process reflects the essential steps, from an idea to a competitive product. Over the past 10 years, we have supported many different food products along this journey.


We conceive and design for the love of food. Food packaging design and innovation would be unthinkable without the daily examination of tastes, products and concepts. That’s why we keep our eyes open and actively observe product ranges, consumer trends, media usage behaviour and food design trends.

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Product idea

We develop innovative product concepts, accompany packaging development from the very beginning and act as an “innovation lab” for our customers. At regular intervals, we present new food packaging concepts and develop selected ideas to the finished prototype. Do you already know our Top Tool? The excellent recipe consisting of design sprints, rapid prototyping and consumer tests via food truck.

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Recipe development

On request, we provide inspiration in recipe development for new products through our Food Lab, where we experiment with taste and design. For us, dealing with taste images and designing packaging are not separate areas, they belong together and influence each other.

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Design vision

The interplay of optics, haptics, taste, smell and acoustics is at the centre of our considerations in order to develop synaesthetic products that appeal to all the senses. Together with our clients, design visions can thus become branding that shapes the direction for years to come and makes our clients sustainably more successful.

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Product Design 3D

Structural packaging design for food is often an economic challenge. But those who recognise the signs of the times dare to invest in forward-looking materials to package their products sensibly. We provide the right concept through our Material Lab and ensure unique design.

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Packaging design

Our central task is packaging design. Because more than 50% of the purchase decision for food is made directly at the point of sale. Through a unique product or packaging design, we manage to successfully distinguish brands in the highly competitive market. Only through appreciation can the product achieve optimal added value.

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Product range adaption

The importance of private labels has increased continuously in recent years. We know how to create an image that can be systematically adapted across a wide range of articles. But adaptive concepts are not only in demand for private label design. We take care of a stylistically confident and technically clean assortment structure – even for large assortments.

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No artwork should leave our office before it has been tested in the form of a haptic prototype. On request, we can have high-quality sample packaging produced in small batches. If you like it completely agile, you should take a closer look at our top tool: There we combine design sprints with rapid prototyping of packaging and quick user tests via food truck.

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Final artwork

In the end, the best design concept is only as good as its technical production implementation allows it to be. Or the other way around: knowledge of printing techniques, materials and finishing options can enrich the creation. We have to be familiar with technical and legal requirements in our projects on a daily basis and know how to comply with them.

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After a prototype has been successfully tested, we accompany the market launch in the area of trade communication and develop the appearance of the products or brands on the way to their customers. For this purpose, we realise shopper activation at the point of sale or set impulses at further points of experience for our clients.

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Are you up for agile design processes and more customer focus? We are the experts. Take a closer look at our “Top Tool”.

Our Research & Innovation Lab is a mix of Design Sprint, Rapid Prototyping and Street Research via Food Truck (or in combination with conventional MAFO methods).