This is how iced tea goes today.

The tea bag for the cold drink. We created the brand for sophisticated soft drinks with maximum convenience and a small ecological footprint. This is how iced tea goes today.


MILK. Innovation Lab


Insight, product idea, recipe development, product development, design vision

Other services

Packaging design, OOH campaign

Teatus Eistee

You have read about product development in our magazine. Click here for the article.

We’re excited about this concept and couldn’t resist creating the boutique food brand to match. Teatus brings citrus slices – packed with flavor – to your home in dried form.

Teatus Eistee
Teatus Eistee

You’re no longer lugging around a case of water or bottled soft drinks. Our feather-light, non-refrigerated products come to your door (ordered online) or discover them in-store. At home, you mix it with water (carbonated or non-carbonated) to make the perfect soft drink.

The design sets accents on the shelf by deliberately omitting common design codes. We have put in the foreground what is inside: fruit!

This concept is fresh from our Innovation Lab – published here for the first time and currently still available. Do you feel like building a food startup with us around this case? Founders take note – we are looking for the creative entrepreneurs of tomorrow.

Tea bag tasting
Teatus Eistee

Industry and trade take note: The concept is for sale. If you are interested, please contact: hello@milk-food.de

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