V1 – Storytelling
Activate – bringing brands to life. Unleash impact.
Where brands become experiences.
Food is experienced – in retail, in everyday life, in the feed. We get brands moving with experiences, content and activations that whet the appetite and create brand enthusiasm.
Why Activate?
Packaging alone does not sell a story. Brand loyalty is created when people encounter brands – at the POS, in the scroll, at the moment of tasting.
Activate means: not just making brands visible – but desirable.
Our approach
Experience first – POS, social and content as a cohesive brand experience.
Story in Motion – narratives that are shared – from the shelf to the reel.
Algorithm & Appetite – performance logic meets brand magic – measurable & sensual.
Services
POS & Retail Activation – Brand staging at the shelf – where decisions are made.
Campaign & Storytelling – Activation ideas for visibility & desirability.
Content & Creation – Photo, film, motion & snackables – designed for appetite.
Search & Performance – SEO, SEA, Social Search, Retail Media – Visibility with taste.
Analytics & Growth – Measuring, learning, optimizing impact.
Social & Hybrid Activation – From the shelf to the feed – and back.
Why MILK.?
Brand as an experience – not just a campaign.
Creativity × Content × Commerce.
Strategic, emotional, measurable.
Impact that lasts: in the market and in people’s minds.
Claim / CTA: Ready for a brand on the move? Let’s talk food.
V2 – Consulting
Activate – Experience. Growth. Performance.
Growth through targeted brand activation.
We orchestrate POS, content and performance along the customer journey. Result: visibility, engagement and measurable growth.
Why Activate?
Success in the food market is created where brand and purchase decision meet – physically, digitally, hybrid. We increase impact in a targeted manner: Awareness, sales, brand equity.
Our approach
Integrated Activation – POS, Campaign and Digital networked thought & implemented.
Data-informed Creativity – Creative concepts based on Insights & KPIs.
Continuous Growth – Measurement, optimization, scaling – sustainable performance.
Services
POS & Retail Activation – Retail-related measures for sales & perception.
Campaign & Content Strategy – Brand messages for awareness, engagement, conversion.
Content Production & Creation – Photo, film, motion – brand-consistent & efficient.
Search & Performance – SEO, SEA, Social Search & Retail Media – performance that builds brand.
Analytics & Optimization – KPI frameworks, conversion design, growth loops.
Social & Hybrid Activation – Retail × Digital linked – impact amplified.
Why MILK.?
Understanding food, FMCG & retail.
End-to-end: experience to performance.
Creative & KPI-oriented.
Algorithm & appetite in balance.
Claim / CTA: Ready for growth that tastes good? Let’s talk food.
Services
