SUSTAINABILITY ACTION NOW.

emissions per year*

77 t CO2

Compensation per year

100 t CO2

Climate positive effect per year

23 t CO2

*Result of the calculation per year (as of 2022) of our life cycle assessment by the company “Planted” (Scope 1: 60.52 t, Scope 2: 1.75 t, Scope 3: 14.99 t = Total: 77.25 t)

Our Sustainability Radar maps the concrete ideas and measures for more sustainability in our everyday lives. In it you will find our already established processes (today), what we are working on concretely (tomorrow) and what we want to do in the future (the day after tomorrow).

Today
50% electric drive

Electric drive ratio 50/50 Half of our company fleet is electronically powered. In addition, our […]

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Our bee colony

Environmental protection through bees. We have built up our own bee colony with the help […]

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Climate neutral company through compensation

Climate Action Now. We launched our Climate Action this year, together with our partner Planted. […]

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Separate waste disposal

Tips for the ton. We separate our office waste for improved recycling management (within the […]

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100% green electricity

Electricity from renewable sources. Our ideas are powered by 100% green electricity, which provides juice […]

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Mindfulness in paper purchasing

FSC certified paper. We use FSC certified paper from certified sources for our office print […]

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Tomorrow
Becoming climate-positive as a company (arithmetically)

Promote further climate protection projects. If we want to do even more, we will increase […]

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Design for recycling becomes standard

Promote circular economy. As our sustainability page makes clear, we take our responsibility as designers […]

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Future
Zero Waste Packaging

Bio-based packaging, biodegradable (standard). Want an example? This concept “Soupa Soup” of us tries to […]

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100% electric?!

We are aiming for a 100% electric fleet. Whether this will be possible will certainly […]

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Today
Meal time” fundraiser

For a good cause. Our support for the children’s and youth charity “Die Arche” in […]

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Virtual Office

Flexible work location. Since 2020, we have offered all employees the option of working on […]

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Flexible working hours

Flexible working time models Since 2014, we have offered all employees variable part-time models and […]

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Collective responsibility for the organization

Introduction of special roles. Everyone in the team has a so-called special role that has […]

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Space for self-realization

In-house Design Studio. Everyone in the team the firm claim to free projects. She or […]

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Transparent key figures for all

Access to agency software. Our internal agency software provides all employees with information on current […]

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Training made easy

Our own Academy. The MILK. Academy provides an overview of the most interesting training opportunities, […]

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Appreciation for work

Loopline Feedback Routine. Everyone on the team is entitled to a semi-annual feedback session (60-120 […]

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Lean & agile management

Collective responsibility for projects. Since 2017, we have been working according to the principles of […]

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Profit-sharing for employees

Bonus goals. Since 2018, we have offered all employees a fixed bonus for achieving sales […]

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Tomorrow
360° feedback

Supplier and customer feedback for employees. In the future, we would like to gather opinions […]

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Future
“Shaire” wage model

Experiment “Shaire”. As the name suggests, it’s about a new way of sharing. What is […]

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Today
Sustainability Radar

Agenda for more sustainability. With this page, we provide information about the measures we have […]

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Ecovadis Rating

50/100 points. We have been listed with ecovadis since 2017 and have received a scorecard […]

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Tomorrow
Sustainability Report

Our first sustainability report. We plan to publish an official sustainability report in the future. […]

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Future
Become B-Corp

Network of the future. In the future, we want to be certified as a B-Corp. […]

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Today
Healthy equity ratio

The agency in your own hand. Our high equity ratio is also an expression of […]

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Organic growth

Stable development. We have always grown slowly over the years, out of ourselves. The quality […]

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Tomorrow
How does Banking work tomorrow?

We are planning to change our house bank, but are still sounding out the market at the moment.

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Business Ecosystem

Vertical and horizontal collaborations. In the future, we want to open up more and think […]

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Design for equity

New agency business model. We want to take responsibility with our design. This also means […]

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Future
Food Spin-Off

Your own startup. From the series of our own product ideas, we would like to […]

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Scanning …
Sustainability

What’s our purpose? Since our founding (2010), our drive has been clear: Through our work, we want to play a part in ensuring that food & drink enjoy a higher status in our society. We create added value through design.

Partner of change

We design the food of today and for a better “tomorrow”. We take this responsibility seriously and actively incorporate our knowledge into every design project. In doing so, we work for the largest food manufacturers and retail companies just as ambitiously as for the smallest startup.

An excerpt of our largest customers with a corresponding “footprint” of their own

A question we are often asked: Why do you also work for large companies that are often criticized? The larger the “footprint” of our customers, the stronger our positive impact through design.

We think undogmatically and do not take radical positions when it comes to saving our world. As our positioning in the title reveals, we see ourselves as a partner of change. The nutrition turnaround is upon us. Alongside the energy transition, it is a second essential challenge for our generation. At least in some highly developed countries, it is already becoming a partial reality. The vast majority of companies have already set out to make their business models and products more sustainable.

We accompany our clients as partners of change and like to tickle their weak spots for more progress. We have also invested in our own tools to enable us to meet our customers on an equal footing when it comes to more sustainable packaging solutions for food.

Our Material Lab is a unique glossary for new materials in the German-speaking world. Here you can order the first edition (excerpt of the online offer) also as a bound booklet.

Material Lab Booklet

Our award winning top tool brings agile methods to the “old economy” by combining design sprints and rapid prototyping with street research via food truck. I beg your pardon? Click here for exciting case studies including video documentation. With the help of this tool, progressive ideas can be lived out and tested in the early stages of the project instead of letting them disappear as “visions” in the drawer. This is another way to enable change.

Sustainability in the Food Lab

Our Food Lab has the freedom to work on new product ideas and concrete recipes to make our food world more diverse and better. The result of this work from the past years can be found in our unique milkshake online magazine.

But there is still so much to do! Therefore, this page does not look back to the past, but forward to the future. We distinguish between TODAY, TOMORROW and OVER-TOMORROW as well as according to the three categories for more sustainability: Ecology, Social and Economy (as well as their documentation). If all three areas grow together and are lived with measures in everyday work, we will be much closer to the goal of a sustainable agency. The way is the goal!

Sustainability
Why does a design studio need an LCA?

Our own eco-balance is relatively manageable given our field of activity as a service provider in the creative sector. But we as a company and especially we as people (all employees) also have a footprint. We have had this calculated by our partner Planted and it is 77.25 tons of CO2 in 2022. Since November 2022, we have been offsetting our CO2 emissions mathematically by supporting global climate protection projects. In addition, we plant trees in Germany, which you can see growing digitally here:

Sustainability: Climate Action Team

Thanks to the wonderful work of Planted, we have managed to offset or compensate our carbon footprint. As I said, our imprint is not particularly large, but you should start with yourself. In this context, offsetting CO2 is only the last of three steps towards climate neutrality that we take in sequence:

Step 1: Measure and balance emissions
Step 2: Avoid and reduce emissions
Step 3: Compensation of unavoidable emissions

As written at the beginning, we take our responsibility as designers seriously and see the much bigger lever to a more sustainable economy in our projects or our design itself. When we work with the largest so-called food packaging distributors on more sustainable solutions, every small step has a big impact!

For example, we pay attention to Design-4-Recycling in our projects to enable the EU goal of a circular economy one day. There are still many hurdles to overcome here and everything could (and should) happen much faster. But we are seeing real change and more awareness of ecological issues among industry and consumers than we did just a few years ago. The change is underway and we are on board as a partner.

Are you interested in the future of nutrition?

Our Future Food Trend Radar provides a current overview and outlook. It describes numerous trends that will change the food industry in the coming decades – for the better!

Zero Waste Packaging

Want an example? This concept “Soupa Soup” of us tries to go the royal road “Zero Waste” by dissolving the primary packaging of a noodle soup thanks to its foil packaging based on algae(Notpla) right in the boiling water and let it disappear. The LZ reported on this in the fall of 2022 ( click here for the article ). In the article, Andreas Milk makes a case for looking at different pillars in the end-of-life scenario of packaging.

If you too would like to help shape the future: undogmatic, optimistic and creative . Then apply with us now! You can find our current job postings and opportunities for speculative applications here.

Our vision: We see our future in the interplay of increasing digitalization and the accompanying return of people to analog products. We want to play a leading role in shaping this future by creating synesthetic product experiences that touch people.

Our special expertise lies in gaining a deeper understanding of food and using it for design. In doing so, we may rely on our craftsmanship and specialized knowledge of the food & beverage market. Our customers find us through a shared enthusiasm for food and a belief in true value through design.

Our mission: For us and our customers, the challenge in the coming years is to rethink the packaging and marketing of food products in a neo-ecological way. We want to help shape this future in a meaningful way and create added value through holistic product design.