{"id":729918,"date":"2020-07-27T17:30:39","date_gmt":"2020-07-27T15:30:39","guid":{"rendered":"https:\/\/www.milk-food.de\/material-lab\/material\/merdacotta\/"},"modified":"2026-06-08T14:49:03","modified_gmt":"2026-06-08T12:49:03","slug":"merdacotta","status":"publish","type":"material","link":"https:\/\/www.milk-food.de\/en\/insights\/materials\/merdacotta\/","title":{"rendered":"MERDACOTTA"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-terracotta-aus-kuhdung\">Cow dung terracotta<\/h1>\n    <section class=\"info-slider alignfull\"\n             style=\"--items-per-row:2;\"  data-component=\"slider\" data-gap=\"0\" data-loop=\"\">\n\n\t\t\t\t\t\n            <div class=\"slider__container swiper\">\n                <div class=\"slider__slides swiper-wrapper\">\n\t\t\t\t\t                        <div class=\"slider__slide swiper-slide theme--dark\">\n\t\t\t\t\t\t\t<div class=\"teaser-format-contained teaser-format-contained--size-square\"><img loading=\"lazy\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Merdacotta-Gianantonio-Locatelli-1-1000x1000.jpg\" class=\"teaser-format-contained__image\" alt=\"\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Merdacotta-Gianantonio-Locatelli-1-1000x1000.jpg 1000w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Merdacotta-Gianantonio-Locatelli-1-960x960.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Merdacotta-Gianantonio-Locatelli-1-1920x1920.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Merdacotta-Gianantonio-Locatelli-1-480x480.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Merdacotta-Gianantonio-Locatelli-1-768x768.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Merdacotta-Gianantonio-Locatelli-1-1536x1536.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Merdacotta-Gianantonio-Locatelli-1-2048x2048.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Merdacotta-Gianantonio-Locatelli-1-200x200.jpg 200w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Merdacotta-Gianantonio-Locatelli-1-720x720.jpg 720w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Merdacotta-Gianantonio-Locatelli-1.jpg 2560w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div>\n                        <\/div>\n\t\t\t\t\t                        <div class=\"slider__slide swiper-slide theme--dark\">\n\t\t\t\t\t\t\t<div class=\"teaser-format-contained teaser-format-contained--size-square\"><img loading=\"lazy\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Merdacotta-Gianantonio-Locatelli-2-1000x1000.jpg\" class=\"teaser-format-contained__image\" alt=\"\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Merdacotta-Gianantonio-Locatelli-2-1000x1000.jpg 1000w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Merdacotta-Gianantonio-Locatelli-2-480x480.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Merdacotta-Gianantonio-Locatelli-2-720x720.jpg 720w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div>\n                        <\/div>\n\t\t\t\t\t                <\/div>\n            <\/div>\n\n\t\t\t                            <div class=\"theme--dark\">\n                    <div class=\"slider__button-prev swiper-button-prev theme--dark\"><\/div>\n                    <div class=\"slider__button-next swiper-button-next theme--dark\"><\/div>\n                <\/div>\n            \n\t\t\t             <div class=\"slider__scrollbar swiper-scrollbar\"><\/div>\n\t\t\t\n\t\t\t\n\t\t    <\/section>\n\n<h2 class=\"wp-block-heading\" id=\"h-merdacotta\">MERDACOTTA<\/h2>\n\n<p class=\"wp-block-paragraph\">The pottery by Italian dairy farmer <em>Gianantonio Locatelli <\/em>was created in collaboration with architect <em>Luca Cipelletti<\/em>. Together, they looked for a way to recycle the 100,000 kilos of cow dung produced every day. The material previously used as fertilizer and for plaster comes from Locatelli&#8217;s 2,500 cows, which are now used to make rustic flower pots, vases, sculptures and much more.   <\/p>\n\n<p class=\"wp-block-paragraph\">The product, which has a cooling property, is created by transporting the manure through an industrial digester, which not only extracts the urea, but also extracts the methane gas. The odorless mass is then dried and enriched with a Tuscan clay. In the final step, firing at 1,000 \u00b0C removes the residual straw.  <\/p>\n\n<p class=\"wp-block-paragraph\">The resulting <em>MERDACOTTA<\/em>can therefore be described as an innovative type of terracotta.<\/p>\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n<p class=\"is-style-sans-serif wp-block-paragraph\">Product name: <strong><strong><strong>MERDACOTTA<\/strong><\/strong><br\/><\/strong>Manufacturer:<strong> <strong><strong><a href=\"http:\/\/www.theshitmuseum.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gianantonio Locatelli<\/a><\/strong><\/strong><\/strong><br\/>Project status: Concept \/\/ Prototype \/\/ <strong>Ready for market<\/strong> \/\/ Ready for series production<\/p>\n\n<p class=\"is-style-sans-serif has-small-font-size wp-block-paragraph\">Source: Solanki, Seetal: Why Materials Matter. Responsible Design for a better World, Munich 2018, p. 100.<br\/>Image source: Gianantonio Locatelli <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cow dung terracotta MERDACOTTA The pottery by Italian dairy farmer Gianantonio Locatelli was created in [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":625702,"template":"","material_status":[1203],"material_category":[1549],"material_type":[2090,2158],"material_food":[1189,2083],"material_topic":[2084,2087,2104,1724,1423,2110],"class_list":["post-729918","material","type-material","status-publish","has-post-thumbnail","hentry","material_status-market-ready","material_category-glass-ceramics","material_type-organic-origin","material_type-other","material_food-other","material_food-various-foods","material_topic-circular","material_topic-organic","material_topic-recycled-en","material_topic-reusable","material_topic-upcycling-en","material_topic-waste-based"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MILK. 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