{"id":795474,"date":"2023-12-15T13:02:44","date_gmt":"2023-12-15T11:02:44","guid":{"rendered":"https:\/\/www.milk-food.de\/?post_type=material&#038;p=795474"},"modified":"2024-09-27T10:57:54","modified_gmt":"2024-09-27T08:57:54","slug":"anew-circular-bottle","status":"publish","type":"material","link":"https:\/\/www.milk-food.de\/en\/insights\/materials\/anew-circular-bottle\/","title":{"rendered":"Anew"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-a-circular-water-bottle\">A Circular Water Bottle<\/h1>\n\n\n    <section class=\"info-slider alignfull\"\n             style=\"--items-per-row:3;\"  data-component=\"slider\" data-gap=\"0\" data-loop=\"\">\n\n\t\t\t\t\t\n            <div class=\"slider__container swiper\">\n                <div class=\"slider__slides swiper-wrapper\">\n\t\t\t\t\t                        <div class=\"slider__slide swiper-slide theme--dark\">\n\t\t\t\t\t\t\t<div class=\"teaser-format-contained teaser-format-contained--size-square\"><img loading=\"lazy\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/Milk-Anew-Bottle-01-1000x1000.jpg\" class=\"teaser-format-contained__image\" alt=\"\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/Milk-Anew-Bottle-01-1000x1000.jpg 1000w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/Milk-Anew-Bottle-01-480x480.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/Milk-Anew-Bottle-01-720x720.jpg 720w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div>\n                        <\/div>\n\t\t\t\t\t                        <div class=\"slider__slide swiper-slide theme--dark\">\n\t\t\t\t\t\t\t<div class=\"teaser-format-contained teaser-format-contained--size-square\"><img loading=\"lazy\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/Milk-Anew-Bottle-03-1000x1000.jpg\" class=\"teaser-format-contained__image\" alt=\"\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/Milk-Anew-Bottle-03-1000x1000.jpg 1000w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/Milk-Anew-Bottle-03-480x480.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/Milk-Anew-Bottle-03-720x720.jpg 720w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div>\n                        <\/div>\n\t\t\t\t\t                        <div class=\"slider__slide swiper-slide theme--dark\">\n\t\t\t\t\t\t\t<div class=\"teaser-format-contained teaser-format-contained--size-square\"><img loading=\"lazy\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/Milk-Anew-Bottle-02-1000x1000.jpg\" class=\"teaser-format-contained__image\" alt=\"\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/Milk-Anew-Bottle-02-1000x1000.jpg 1000w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/Milk-Anew-Bottle-02-480x480.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/Milk-Anew-Bottle-02-720x720.jpg 720w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div>\n                        <\/div>\n\t\t\t\t\t                <\/div>\n            <\/div>\n\n\t\t\t                            <div class=\"theme--dark\">\n                    <div class=\"slider__button-prev swiper-button-prev theme--dark\"><\/div>\n                    <div class=\"slider__button-next swiper-button-next theme--dark\"><\/div>\n                <\/div>\n            \n\t\t\t             <div class=\"slider__scrollbar swiper-scrollbar\"><\/div>\n\t\t\t\n\t\t\t\n\t\t    <\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-solving-the-single-use-bottle-problem\">Solving the Single-Use Bottle Problem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The New Zealand company &#8220;For The Better Good&#8221; has rebranded and evolved their bottle, and are now known as <em>Anew<\/em>. Made in New Zealand from a renewable plant-based material, their bottle are designed to be refilled and reused. If returned to one of their collection points, the bottle and its cap will be made into another bottle, locally. Promoting a circular life-cycle in response to the single-use bottle problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anew offers a packaging system to customize bottlers for other companies. Their services include consultancy, design, manufacturing, bottle collection, washing, and recycling services, all aiming to extend material circulation and promote sustainability among businesses. The company emphasizes transparent end-of-life options, guiding customers through material selection, design, and circular end-of-life collection for product packaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The durable, lightweight, and shatter-proof bottles are portable and dishwasher-safe, and are suitable for household recycling. Their materials are made using mainly renewable energy that comes from the plants\u2019 by-products (waste). The  return system is dependent on decentralized collection stations and have already been successfully introduced in several cities in New Zealand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"is-style-sans-serif wp-block-paragraph\">Product Name:<strong> <a href=\"https:\/\/www.chooseanew.com\/collections\/anew-bottles\" target=\"_blank\" rel=\"noreferrer noopener\">Anew Bottle<\/a><\/strong><br>Manufacturer: <strong><a href=\"https:\/\/www.chooseanew.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anew<\/a><\/strong><br>Project Status: Concept \/\/ Prototype \/\/ Market Ready \/\/ <strong>Series Production Ready<\/strong><\/p>\n\n\n\n<p class=\"is-style-sans-serif has-small-font-size wp-block-paragraph\">Source: Anew<br>Image Source: Anew<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Circular Water Bottle Solving the Single-Use Bottle Problem The New Zealand company &#8220;For The [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":795463,"template":"","material_status":[1190],"material_category":[1409],"material_type":[2089,2112,2090,2158],"material_food":[2101,2102],"material_topic":[2103,2084,2087,2120,2104,2111,1724,1600,1566],"class_list":["post-795474","material","type-material","status-publish","has-post-thumbnail","hentry","material_status-series-production-ready","material_category-plastics-biopolymers","material_type-other-fibers","material_type-bio-based-polymers","material_type-organic-origin","material_type-other","material_food-non-alcoholic-beverages","material_food-other-liquids","material_topic-certified","material_topic-circular","material_topic-organic","material_topic-pollutant-free","material_topic-recycled-en","material_topic-renewable-en-2","material_topic-reusable","material_topic-disposable-tableware","material_topic-zero-waste-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>- MILK. 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