{"id":851926,"date":"2025-10-21T13:01:36","date_gmt":"2025-10-21T11:01:36","guid":{"rendered":"https:\/\/www.milk-food.de\/?page_id=851926"},"modified":"2026-04-30T13:15:03","modified_gmt":"2026-04-30T11:15:03","slug":"sensory-brand-impact-at-the-pos","status":"publish","type":"page","link":"https:\/\/www.milk-food.de\/en\/faq\/sensory-brand-impact-at-the-pos\/","title":{"rendered":"Sensory &amp; brand impact at the POS"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-marken-spurbar-machen-direkt-im-regal\">Making brands tangible &#8211; directly on the shelf.<\/h1>\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h2 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Was bedeutet Sensorik im Verpackungsdesign?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h2>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Sensorik beschreibt, wie eine Verpackung \u00fcber Haptik, Optik, Geruch und Akustik wahrgenommen wird. Sie entscheidet mit, ob ein Produkt als hochwertig, vertrauensw\u00fcrdig oder emotional ansprechend empfunden wird\u00a0 und damit \u00fcber den Kaufimpuls am POS.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h2 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Welche Rolle spielt Haptik beim Verpackungsdesign?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h2>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Haptik ist einer der st\u00e4rksten emotionalen Ausl\u00f6ser. Texturen, Reliefs oder Soft-Touch-Lacke vermitteln Qualit\u00e4t und Markencharakter. Wenn sich eine Verpackung gut anf\u00fchlt, steigt die Kaufwahrscheinlichkeit signifikant.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h2 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Wie kann Packaging das Markenerlebnis am POS st\u00e4rken?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h2>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Bei MILK. gestalten wir Verpackungen, die Marken sp\u00fcrbar machen \u2013 visuell, haptisch und emotional. Am Point of Sale entscheidet der erste Eindruck in Sekunden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durch gezielte Formensprache, Materialwahl, Farbwelt und Textur \u00fcbersetzen wir Markenwerte in sinnliche Erlebnisse. So wird Packaging zum zentralen Markenbotschafter und differenziert Produkte dort, wo Kaufentscheidungen fallen.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.milk-food.de\/en\/faq\/sensory-brand-impact-at-the-pos\/how-is-brand-impact-created-at-the-point-of-sale\/\">Erfahre mehr \u00fcber Markenwirkung am POS<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h2 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Welche Trends pr\u00e4gen die sensorische Markenkommunikation?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h2>\n\n\n\n<div inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Taktile Veredelungen, multisensorische Elemente (z. B. Duftlacke oder Sound-Trigger), nachhaltige Materialien mit nat\u00fcrlicher Haptik und minimalistische, ehrliche Designs pr\u00e4gen den POS der Zukunft. Packaging wird zunehmend zum \u201eMarkenbotschafter zum Anfassen\u201c.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.milk-food.de\/service\/ai-basierte-pack-test-shelf-impact-scores\/\">Unser Pack &amp; Shelf Impact Score Service<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h2 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Wie beeinflusst Materialwahl die Markenwirkung am POS?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h2>\n\n\n\n<div inert aria-labelledby=\"accordion-item-6\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Materialit\u00e4t schafft unmittelbare Markenerfahrung: Eine matte Papieroberfl\u00e4che wirkt nat\u00fcrlich, ein gl\u00e4nzender Kunststoff technisch-modern. Die richtige Materialkombination verst\u00e4rkt die Markenpositionierung und Differenzierung im Regal.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n    <aside id=\"\"\n           class=\"contact\">\n\t\t            <div class=\"contact__title\">This is how you get in touch with us via e-mail or phone.<\/div>\n\t\t\n        <div class=\"contact__grid\">\n\t\t\t\n            <div class=\"contact__details\">\n\t\t\t\t\n\t\t\t\t                    <a class=\"contact__item\" href=\"mailto:h&#101;&#108;l&#111;&#64;milk&#45;fo&#111;&#100;&#46;de\"\n                       target=\"_blank\">\n                            <span class=\"contact__icon icon\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\">\n    <path fill=\"currentColor\"\n          d=\"M20 4H4c-1.1 0-1.99.9-1.99 2L2 18c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zm0 4l-8 5-8-5V6l8 5 8-5v2z\"\/>\n<\/svg>\n                            <\/span>\n                        <span class=\"contact__label\">\n                          &#104;e&#108;&#108;&#111;&#64;&#109;i&#108;k&#45;&#102;&#111;&#111;d.de                        <\/span>\n                    <\/a>\n\t\t\t\t\n\t\t\t\t                    <a class=\"contact__item\"\n                       href=\"tel:+496980087170\"\n                       target=\"_blank\">\n                        <span class=\"contact__icon icon\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\">\n    <path fill=\"currentColor\"\n          d=\"M6.62 10.79c1.44 2.83 3.76 5.14 6.59 6.59l2.2-2.2c.27-.27.67-.36 1.02-.24 1.12.37 2.33.57 3.57.57.55 0 1 .45 1 1V20c0 .55-.45 1-1 1-9.39 0-17-7.61-17-17 0-.55.45-1 1-1h3.5c.55 0 1 .45 1 1 0 1.25.2 2.45.57 3.57.11.35.03.74-.25 1.02l-2.2 2.2z\"\/>\n<\/svg>\n                        <\/span>\n                        <span class=\"contact__label\">\n                            +49-69-8008717-0                        <\/span>\n                    <\/a>\n\t\t\t\t\n\t\t\t\t                        <a class=\"contact__item\"\n                           onclick=\"Calendly.showPopupWidget('https:\/\/calendly.com\/katrinleukroth');return false;\"\n                           href=\"https:\/\/calendly.com\/katrinleukroth\"\n                           rel=\"noopener\" target=\"_blank\">\n                            <span class=\"contact__icon icon\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 0 24 24\" width=\"24px\" fill=\"#000000\"><path d=\"M0 0h24v24H0V0z\" fill=\"none\"\/><path d=\"M19 3h-1V1h-2v2H8V1H6v2H5c-1.11 0-1.99.9-1.99 2L3 19c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm0 16H5V9h14v10zm0-12H5V5h14v2zm-2 5h-5v5h5v-5z\"\/><\/svg>\n                            <\/span>\n                                                            <span class=\"contact__label\">Schedule a meeting<\/span>\n                                                    <\/a>\n\n                        <link href=\"https:\/\/calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\">\n                        <script src=\"https:\/\/calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\"><\/script>\n                                                <\/div>\n        <\/div>\n    <\/aside>\n","protected":false},"excerpt":{"rendered":"<p>Making brands tangible &#8211; directly on the shelf.<\/p>\n","protected":false},"author":29,"featured_media":834164,"parent":849677,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-851926","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"activate_as_landingpage":false,"reading_list_title":"","reading_list_items":null,"show_in_compass":false,"title_in_compass":"","display_mini_user_guide":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sensory &amp; brand impact at the POS - MILK.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/faq\/sensory-brand-impact-at-the-pos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sensory &amp; 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