Primary packaging<\/strong> is the packaging that comes into direct contact with the food. It directly encloses the product and is largely responsible for product protection, shelf life, hygiene and safety<\/strong>. Examples in the food sector include yogurt pots, bottles, cans, films, trays and bags. <\/p>\n\n In contrast to secondary or tertiary packaging, primary packaging fulfills both a technical and a communicative function. It protects the product from external influences such as oxygen, moisture, light or germs and at the same time carries key information and brand messages. <\/p>\n\n For food brands, primary packaging is one of the most important touchpoints at the moment of purchase.<\/p>\n\n The quality of primary packaging has a direct impact on product quality and brand perception. Errors in the choice of materials or workmanship can lead to a loss of quality, complaints or damage to trust. <\/p>\n\n The most important advantages of optimal primary packaging:<\/p>\n\n Well-developed primary packaging combines technical performance and strong brand communication.<\/p>\n\n Different barrier properties must be fulfilled depending on the food. Fat content, moisture, acidity or light sensitivity determine which materials and structures are suitable. <\/p>\n\n This is where material consulting, packaging development and packaging design<\/strong> come together.<\/p>\n\nWhy primary packaging is relevant for food brands<\/h3>\n\n
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Best practices for packaging & brand strategy<\/h2>\n\n
Coordinate material and product requirements<\/h3>\n\n