Prototyping<\/strong> refers to the creation of initial physical or digital drafts of packaging in order to test the design, function and effect at an early stage. These prototypes can range from simple mock-ups to realistic samples that already simulate the material, shape and print. <\/p>\n\n In food packaging, prototyping enables ideas to be quickly visualized and tested before they go into series production. This allows the design, feel, handling and shelf impact<\/strong> to be realistically assessed and optimized. <\/p>\n\n Prototyping is therefore a central step in the development process of modern packaging.<\/p>\n\n Prototyping allows risks to be reduced and better decisions to be made. Errors in design or function are detected at an early stage before they cause high production costs. <\/p>\n\n The most important advantages:<\/p>\n\n Prototyping is a decisive success factor, especially for new packaging formats or relaunches.<\/p>\n\n The earlier prototypes are created, the faster adjustments can be made. Iterative test phases help to optimize design, function and material step by step. <\/p>\n\n This is where packaging design, packaging development and consumer Insights<\/strong> come together.<\/p>\n\nWhy prototyping is relevant for food brands<\/h3>\n\n
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Best practices for packaging & brand strategy<\/h2>\n\n
Integrate prototyping early in the process<\/h3>\n\n