{"id":857549,"date":"2026-03-25T10:14:35","date_gmt":"2026-03-25T09:14:35","guid":{"rendered":"https:\/\/www.milk-food.de\/glossary\/secondary-packaging-efficient-outer-packaging-for-food-brands\/"},"modified":"2026-06-01T03:54:33","modified_gmt":"2026-06-01T01:54:33","slug":"secondary-packaging-efficient-outer-packaging-for-food-brands","status":"publish","type":"page","link":"https:\/\/www.milk-food.de\/en\/glossary\/secondary-packaging-efficient-outer-packaging-for-food-brands\/","title":{"rendered":"Secondary packaging &#8211; efficient outer packaging for food brands"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-sekundarverpackung\">Secondary packaging<\/h1>\n\n<h2 class=\"wp-block-heading has-sans-serif-font-family has-2-xl-font-size\" id=\"h-bedeutung\">Meaning<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-was-ist-eine-sekundarverpackung\">What is secondary packaging?<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Secondary packaging<\/strong> is the packaging level that combines several primary packaging units. It does not come into direct contact with the food, but is primarily used to <strong>bundle, protect and present<\/strong> products at retail. <\/p>\n\n<p class=\"wp-block-paragraph\">Typical examples in the food sector are cardboard packaging for yoghurt multipacks, shrink film for drinks bottles or trays for canned food. Secondary packaging facilitates transportation, storage and shelf placement and is an important link between the product and the sales environment. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-warum-sekundarverpackungen-fur-food-brands-relevant-sind\">Why secondary packaging is relevant for food brands<\/h3>\n\n<p class=\"wp-block-paragraph\">Even if they are often less in the spotlight than primary packaging, secondary packaging has a major influence on efficiency and brand impact in retail.<\/p>\n\n<p class=\"wp-block-paragraph\">The most important advantages:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimized logistics:<\/strong> bundling facilitates transport and handling<\/li>\n\n\n\n<li><strong>Additional product protection:<\/strong> protection against damage<\/li>\n\n\n\n<li><strong>Improved shelf presentation:<\/strong> structured placement in stores<\/li>\n\n\n\n<li><strong>Extended communication area:<\/strong> space for brand messages or promotions<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Secondary packaging plays an important role in sales, especially for multipacks or promotional goods.<\/p>\n\n<h2 class=\"wp-block-heading has-sans-serif-font-family has-2-xl-font-size\" id=\"h-best-practices-fur-packaging-amp-markenstrategie\">Best practices for packaging &amp; brand strategy<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-funktionalitat-und-effizienz-optimieren\">Optimize functionality and efficiency<\/h3>\n\n<p class=\"wp-block-paragraph\">Secondary packaging should be tailored to logistics processes &#8211; for example in terms of stackability, stability and handling in retail. At the same time, it is important to keep an eye on the use of materials and sustainability. <\/p>\n\n<p class=\"wp-block-paragraph\">This is where <strong>packaging development, material consulting and supply chain optimization<\/strong> come together.<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-rounded-with-icon\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.milk-food.de\/services\/\">Our services<\/a><\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-sekundarverpackung-als-markenflache-nutzen\">Use secondary packaging as brand space<\/h3>\n\n<p class=\"wp-block-paragraph\">Especially with open trays or visible multipacks, secondary packaging can actively contribute to brand communication. Clear color schemes and concise messages attract additional attention at the POS. <\/p>\n\n<p class=\"wp-block-paragraph\">You can find inspiration for well thought-out secondary packaging concepts in <strong>MILK.&#8217;s cases<\/strong>:<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-rounded-with-icon\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.milk-food.de\/en\/projects\/\">Our cases<\/a><\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Secondary packaging Meaning What is secondary packaging? Secondary packaging is the packaging level that combines [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"parent":855675,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-857549","page","type-page","status-publish","hentry"],"acf":{"activate_as_landingpage":false,"reading_list_title":"","reading_list_items":null,"show_in_compass":false,"title_in_compass":"","display_mini_user_guide":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Secondary packaging - efficient outer packaging for food brands - MILK.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/glossary\/secondary-packaging-efficient-outer-packaging-for-food-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Secondary packaging - efficient outer packaging for food brands\" \/>\n<meta property=\"og:description\" content=\"Secondary packaging Meaning What is secondary packaging? Secondary packaging is the packaging level that combines [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/glossary\/secondary-packaging-efficient-outer-packaging-for-food-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T01:54:33+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/glossary\\\/secondary-packaging-efficient-outer-packaging-for-food-brands\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/glossary\\\/secondary-packaging-efficient-outer-packaging-for-food-brands\\\/\",\"name\":\"Secondary packaging - efficient outer packaging for food brands - MILK.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\"},\"datePublished\":\"2026-03-25T09:14:35+00:00\",\"dateModified\":\"2026-06-01T01:54:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/glossary\\\/secondary-packaging-efficient-outer-packaging-for-food-brands\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.milk-food.de\\\/en\\\/glossary\\\/secondary-packaging-efficient-outer-packaging-for-food-brands\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/glossary\\\/secondary-packaging-efficient-outer-packaging-for-food-brands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/food-packaging-design-agency-home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Secondary packaging &#8211; efficient outer packaging for food brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"name\":\"MILK.\",\"description\":\"Food &amp; Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\",\"name\":\"MILK\",\"alternateName\":\"MILK Packaging Design\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/glossary\\\/secondary-packaging-efficient-outer-packaging-for-food-brands\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/glossary\\\/secondary-packaging-efficient-outer-packaging-for-food-brands\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MILKDESIGNLAB\\\/\",\"https:\\\/\\\/www.instagram.com\\\/milkdesignlab\\\/\"],\"legalName\":\"M.I.L.K. Agentur f\u00fcr moderne Kommunikation GmbH\",\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/glossary\\\/secondary-packaging-efficient-outer-packaging-for-food-brands\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/milk-design-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/milk-design-logo.png\",\"width\":1254,\"height\":1254,\"caption\":\"MILK\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Secondary packaging - efficient outer packaging for food brands - MILK.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.milk-food.de\/en\/glossary\/secondary-packaging-efficient-outer-packaging-for-food-brands\/","og_locale":"en_US","og_type":"article","og_title":"Secondary packaging - efficient outer packaging for food brands","og_description":"Secondary packaging Meaning What is secondary packaging? Secondary packaging is the packaging level that combines [&hellip;]","og_url":"https:\/\/www.milk-food.de\/en\/glossary\/secondary-packaging-efficient-outer-packaging-for-food-brands\/","og_site_name":"MILK.","article_publisher":"https:\/\/www.facebook.com\/MILKDESIGNLAB\/","article_modified_time":"2026-06-01T01:54:33+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.milk-food.de\/en\/glossary\/secondary-packaging-efficient-outer-packaging-for-food-brands\/","url":"https:\/\/www.milk-food.de\/en\/glossary\/secondary-packaging-efficient-outer-packaging-for-food-brands\/","name":"Secondary packaging - efficient outer packaging for food brands - MILK.","isPartOf":{"@id":"https:\/\/www.milk-food.de\/en\/#website"},"datePublished":"2026-03-25T09:14:35+00:00","dateModified":"2026-06-01T01:54:33+00:00","breadcrumb":{"@id":"https:\/\/www.milk-food.de\/en\/glossary\/secondary-packaging-efficient-outer-packaging-for-food-brands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.milk-food.de\/en\/glossary\/secondary-packaging-efficient-outer-packaging-for-food-brands\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.milk-food.de\/en\/glossary\/secondary-packaging-efficient-outer-packaging-for-food-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.milk-food.de\/en\/food-packaging-design-agency-home\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.milk-food.de\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"Secondary packaging &#8211; efficient outer packaging for food brands"}]},{"@type":"WebSite","@id":"https:\/\/www.milk-food.de\/en\/#website","url":"https:\/\/www.milk-food.de\/en\/","name":"MILK.","description":"Food &amp; Design","publisher":{"@id":"https:\/\/www.milk-food.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.milk-food.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/www.milk-food.de\/en\/#organization","name":"MILK","alternateName":"MILK Packaging Design","url":"https:\/\/www.milk-food.de\/en\/","logo":{"@id":"https:\/\/www.milk-food.de\/en\/glossary\/secondary-packaging-efficient-outer-packaging-for-food-brands\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.milk-food.de\/en\/glossary\/secondary-packaging-efficient-outer-packaging-for-food-brands\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/MILKDESIGNLAB\/","https:\/\/www.instagram.com\/milkdesignlab\/"],"legalName":"M.I.L.K. Agentur f\u00fcr moderne Kommunikation GmbH","telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.milk-food.de\/en\/glossary\/secondary-packaging-efficient-outer-packaging-for-food-brands\/#local-main-organization-logo","url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/08\/milk-design-logo.png","contentUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/08\/milk-design-logo.png","width":1254,"height":1254,"caption":"MILK"}]}},"_links":{"self":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/pages\/857549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/comments?post=857549"}],"version-history":[{"count":1,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/pages\/857549\/revisions"}],"predecessor-version":[{"id":857550,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/pages\/857549\/revisions\/857550"}],"up":[{"embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/pages\/855675"}],"wp:attachment":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/media?parent=857549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}