A stand-up pouch<\/strong> (also known as a doypack) is a flexible packaging with a stable bottom fold that allows the pouch to stand on its own on the shelf. It usually consists of multi-layer films and is used for products such as snacks, dried fruit, coffee, pet food or sauces. <\/p>\n\n Thanks to its shape, the stand-up pouch combines the advantages of flexible packaging and good shelf presentation<\/strong>. They often have additional reclosure solutions such as zippers or screw caps, which make them more convenient to use. <\/p>\n\n AStand-up pouches are a popular alternative to rigid packaging as they save material and at the same time offer a strong presence on the shelf. They combine efficiency with high visual impact. <\/p>\n\n The most important advantages:<\/p>\n\n Stand-up pouches are particularly widespread in high-growth categories such as snacks and convenience products.<\/p>\n\n Depending on the product, stand-up pouches must fulfill different barrier properties. Factors such as moisture, oxygen or light sensitivity determine the material structure. <\/p>\n\n This is where material consulting, packaging development and packaging design<\/strong> come together.<\/p>\n\nWhy stand-up pouches are relevant for food brands<\/h3>\n\n
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Best practices for packaging & brand strategy<\/h2>\n\n
Optimum coordination of material and product protection<\/h3>\n\n