{"id":726069,"date":"2022-03-28T07:58:22","date_gmt":"2022-03-28T05:58:22","guid":{"rendered":"https:\/\/www.milk-food.de\/2022\/moritz-wiest-good-crop\/"},"modified":"2026-05-01T15:44:03","modified_gmt":"2026-05-01T13:44:03","slug":"moritz-wiest-good-crop","status":"publish","type":"post","link":"https:\/\/www.milk-food.de\/en\/blog\/2022\/03\/28\/moritz-wiest-good-crop\/","title":{"rendered":"Moritz Wiest x MILK."},"content":{"rendered":"\n

Eating healthier, more sustainably and tastier with grains.<\/h1>\n\n
\"Moritz
Definitely not the bad cop – Moritz Wiest from Good Crop<\/figcaption><\/figure>\n\n

Moritz Wiest from Good Crop<\/a> explains how this works. Good Crop helps make it quick and easy to cook high-quality, healthy meals at home using local produce and is changing our eating habits one grain at a time. <\/p>\n\n

For Moritz Wiest, co-founder of Good Crop, this is a small but important step towards making a more sustainable diet palatable to as many people as possible. We talked to him about his idea and how his experience in film production is helping him to facilitate a nutritional turnaround. <\/p>\n\n

How did Good Crop come<\/strong> about?<\/p>\n\n

I originally come from a film production background and then got into a prebiotic upcycling smoothie made from spent grain<\/a> via a fun spirits project.<\/em> That unfortunately came to an end due to Corona. We have reoriented ourselves and focused on online trade. We took over the idea of making available a healthy, sustainable product that tastes good. The model for this is the Planetary Health Diet<\/a>. <\/em> But the real idea came from cooking experiments with grains for a Nordic bowl. I had leftover cooked cereal from it and realized how versatile it is to reuse. <\/em><\/p>\n\n

And then you directly founded your own company?<\/strong><\/p>\n\n

I first searched for myself for suppliers of pre-cooked cereals, but found nothing and then just became active myself in 2020: with a large pressure cooker.<\/em><\/p>\n\n

That was still quite improvised, but went well overall. Today I set up production in a hotel kitchen. Up to 12,000 bags can be produced per month. At first I thought of a contract bottler, but then I realized that I can act like a mill that uses pulses as well as grains: I work directly with producers and came at a time when, due to corona, buyers in the catering industry fell away. In addition to the original intention of influencing nutrition, I can thus also influence agriculture and promote diversity in cultivation and crop rotations through my demand and direct agreements. <\/em><\/p>\n\n

The special selection also brings variety to the kitchen. Today I offer 12 varieties as well as roasted buckwheat in spice mixes, beet and red cabbage. <\/em><\/p>\n\n

\"Good
In the production kitchen<\/figcaption><\/figure>\n\n

But besides that, you also offer a lot of interesting information about nutrition and many recipes with videos on the website – your actual product?<\/strong><\/p>\n\n

In any case, we want to help create a cuisine that is fun, tasty, healthy and sustainable. Ottolenghi is a role model in that respect, but also <\/em> Dan Barber and Michael Pollan are important inspirations. Pollan makes the case for the importance of cooking your own<\/a> food, and Dan Barber points out the importance of the quality of our staple foods like grains in The Third Plate<\/a>. I’ve become a real grains nerd and it’s exciting to see the qualitative differences in such a supposedly simple product. The knowledge and enthusiasm I have for good food is what I try to convey. <\/em><\/p>\n\n

Videos are also used to introduce the producers in detail<\/strong><\/p>\n\n

Our network of producers with their unique products is a real USP. Via videos, we create a connection that transfers the market visit into the digital realm. <\/em> Video is the Weapon of Choice to reach people. This works better than long texts or infographics. <\/em><\/p>\n\n

What role does packaging play?<\/strong><\/p>\n\n

Packaging is an important topic<\/a><\/em>. We currently rely on monomaterials for recyclability. Since we ship, glass is out of the question. Disposable glass is cheating packaging anyway – it feels better than it is. There you have also many interesting ideas on your page in the <\/em>Material Lab<\/em><\/a>.<\/p>\n\n

Thank you very much! We have convinced ourselves of Good Crop and have a flatbread with salad of <\/a>lupins<\/a> and red grain.<\/a> <\/strong> <\/p>\n

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With cereals for a better world<\/p>\n","protected":false},"author":7,"featured_media":648713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[936],"tags":[1274,1273,1287,1286,1285,918],"class_list":["post-726069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-en","tag-cereals","tag-good-crop-en","tag-planetary-health-diet-en","tag-pollan-en","tag-regional-en","tag-sustainability-en"],"acf":[],"yoast_head":"\nMoritz Wiest x MILK. - MILK.<\/title>\n<meta name=\"description\" content=\"Good Crop is changing the way we eat with ready-to-cook grains. 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