{"id":726263,"date":"2021-03-19T17:04:36","date_gmt":"2021-03-19T16:04:36","guid":{"rendered":"https:\/\/www.milk-food.de\/2021\/replacement\/"},"modified":"2026-05-15T15:03:04","modified_gmt":"2026-05-15T13:03:04","slug":"ersatz","status":"publish","type":"post","link":"https:\/\/www.milk-food.de\/en\/blog\/2021\/03\/19\/ersatz\/","title":{"rendered":"Replacement"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-vereint-in-der-suche-nach-ersatz-geschmack\">United in the search for substitute flavor<\/h1>\n\n<p class=\"has-larger-font-size wp-block-paragraph\">We are fascinated by substitute products. So far, we have mostly replaced animal products with plant-based ones: whether <a href=\"https:\/\/www.milk-food.de\/2021\/gemueseschinken\/\">vegetable charcuterie<\/a>, <a href=\"https:\/\/www.milk-food.de\/2020\/pilz-patty\/\">mushroom patty<\/a>, <a href=\"https:\/\/www.milk-food.de\/2020\/gemuese-jerky\/\">jerky<\/a> made from watermelon or cheese from the <a href=\"https:\/\/www.milk-food.de\/2020\/cashew-kaese-1\/\">cash cow<\/a>. But other products are also being replaced. Instead of cow&#8217;s milk, there are now variants made from almonds, oats, soy or rice in every supermarket&#8230;<\/p>\n\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" width=\"1318\" height=\"1081\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/03\/Brat2-1.jpeg\" alt=\"\" class=\"wp-image-578672\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/03\/Brat2-1.jpeg 1318w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/03\/Brat2-1-960x787.jpeg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/03\/Brat2-1-768x630.jpeg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/03\/Brat2-1-480x394.jpeg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/03\/Brat2-1-200x164.jpeg 200w\" sizes=\"auto, (max-width: 1318px) 100vw, 1318px\" \/><figcaption class=\"wp-element-caption\">Once meat substitute, then makes 20 pennies<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading has-2-xl-font-size\" id=\"h-von-muckefuck-fleischersatz-und-legupan\">From muckefuck, meat substitute and legupan  <\/h2>\n\n<p class=\"wp-block-paragraph\">Cancel Culture in the food sector or sensible conversions? We see this as an exciting expansion of the product range. In addition, it is quite profitable to get involved with new products. They often don&#8217;t taste like what you&#8217;re used to, but once the initial irritation wears off, you may well discover substitute-product benefits.<\/p>\n\n<p class=\"wp-block-paragraph\">Today, sustainability, animal welfare and environmental protection top the list of reasons for substitute products. In the past, it was more about health aspects or replacing expensive or unavailable products. Dietary products like margarine should make it easier to reach for &#8220;healthier&#8221; fats. Today, animal fats are less discredited in terms of health, but unfortunately they are not always the most sustainable solution and are produced in an animal-friendly manner. Once again fat gets his grease.  <\/p>\n\n<h3 class=\"wp-block-heading has-larger-font-size\" id=\"h-ersatz-hat-tradition\"><strong>Replacement has tradition<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Health concerns about meat were formulated as early as the late 19th century. Books such as Luise Rehse&#8217;s Bratb\u00fcchlein were published as part of the Lebensreform movement. This offers 200 roast soups and tunks without meat.<\/p>\n\n<p class=\"wp-block-paragraph\">The booklet also contains advertisements for &#8220;vegetable meat,&#8221; &#8220;sausage substitute,&#8221; and &#8220;chicken-like&#8221; roast meat paste. Even then, anything but impossible.<\/p>\n\n<p class=\"wp-block-paragraph\">If today we tend to substitute fatty or sweet foods due to abundance, in the past expensive or unavailable products were substituted due to scarcity. A famous example is muckefuck. That is, coffee made from chicory, malt or grain, which replaced coffee in wartime, for example. By the way, a famous inventor of substitute products is <a href=\"https:\/\/www.spiegel.de\/geschichte\/erfindungen-von-konrad-adenauer-konrad-das-brot-a-1031059.html\">Konrad Adenauer<\/a>. Around 1915, he developed bread made from corn, barley and rice flour and bran and <a href=\"https:\/\/www.adenauerhaus.de\/downloads\/ExpFeb12.pdf\">patented a soy sausage, the K\u00f6lner Wurst<\/a>. At that time, Adenauer was the head of the food department of Cologne and thus very pragmatically secured the supply of food for the population during World War 1.<\/p>\n\n<p class=\"wp-block-paragraph\">Expensive and not widely available ingredients also inspired recipes for Mock Turtle Soup. This was and is a cheap and also legal substitute for turtle soup. However, you can also make substitutes for the fun of it or to bridge strict fasting requirements with substitutes. Such culinary trompe l&#8217;oeils already existed with the Romans. Apicius describes a recipe for salt fish without salt fish, in which the liver of animals is formed into a fish. Later, during Lent, vegetables in the form of sausages were also served. Even today, many chefs play with perception and serve <a href=\"https:\/\/www.mugaritz.com\/en\/edible-stones\/fo-1276443810\/\">edible stones<\/a> or <a href=\"https:\/\/www.mugaritz.com\/en\/vegetable-carpaccio-accompanied-by-a-sweet-and-sour-dressing-do-idiazabal-cheese-shavings-and-vegetable-splinters-photo-jose-luis-lopez-de-zubiria-mugaritz\/fo-1405328661\/#\">vegetable carpaccio<\/a>, such as Andoni Aduriz at Mugaritz.<\/p>\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" width=\"960\" height=\"786\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/03\/Brat1-1-960x786.jpeg\" alt=\"\" class=\"wp-image-578670\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/03\/Brat1-1-960x786.jpeg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/03\/Brat1-1-768x629.jpeg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/03\/Brat1-1-480x393.jpeg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/03\/Brat1-1-200x164.jpeg 200w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/03\/Brat1-1.jpeg 1378w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-element-caption\">Nuxo and Protose, who doesn&#8217;t know (and love) them?<\/figcaption><\/figure>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Get a hankering for tasty substitutes? We have developed Lupipan, marzipan substitute based on lupins. In the GDR, there was Legupan for this purpose. You can find more about it including a recipe <a href=\"https:\/\/www.milk-food.de\/2021\/rezeptekueche-1\/\">here<\/a>.  <\/p>\n    <aside id=\"\"\n           class=\"contact contact--has-image\">\n\t\t            <div class=\"contact__title\">Got interested? We look forward to comments, cooperations and creative exchange. Our Food Lab team is led by: <\/div>\n\t\t\n        <div class=\"contact__grid\">\n\t\t\t                <div class=\"contact__image-wrapper\">\n\t\t\t\t\t<img loading=\"lazy\" width=\"720\" height=\"720\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/Lindley_Milk-9739-1-720x720.jpg\" class=\"contact__image\" alt=\"\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/Lindley_Milk-9739-1-720x720.jpg 720w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/Lindley_Milk-9739-1-480x480.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/Lindley_Milk-9739-1-1000x1000.jpg 1000w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>                <\/div>\n\t\t\t\n            <div class=\"contact__details\">\n\t\t\t\t                    <div class=\"contact__item\">\n                        <div class=\"contact__label\">Your contact person<\/div>\n                        <div class=\"contact__value\">Felix Br\u00f6cker<\/div>\n                    <\/div>\n\t\t\t\t\n\t\t\t\t                    <a class=\"contact__item\" href=\"mailto:&#102;e&#108;i&#120;&#64;&#109;&#105;l&#107;&#45;food.de\"\n                       target=\"_blank\">\n                            <span class=\"contact__icon icon\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\">\n    <path fill=\"currentColor\"\n          d=\"M20 4H4c-1.1 0-1.99.9-1.99 2L2 18c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zm0 4l-8 5-8-5V6l8 5 8-5v2z\"\/>\n<\/svg>\n                            <\/span>\n                        <span class=\"contact__label\">\n                          &#102;&#101;l&#105;x&#64;mil&#107;-fo&#111;&#100;.&#100;e                        <\/span>\n                    <\/a>\n\t\t\t\t\n\t\t\t\t                    <a class=\"contact__item\"\n                       href=\"tel:+4969800871721\"\n                       target=\"_blank\">\n                        <span class=\"contact__icon icon\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\">\n    <path fill=\"currentColor\"\n          d=\"M6.62 10.79c1.44 2.83 3.76 5.14 6.59 6.59l2.2-2.2c.27-.27.67-.36 1.02-.24 1.12.37 2.33.57 3.57.57.55 0 1 .45 1 1V20c0 .55-.45 1-1 1-9.39 0-17-7.61-17-17 0-.55.45-1 1-1h3.5c.55 0 1 .45 1 1 0 1.25.2 2.45.57 3.57.11.35.03.74-.25 1.02l-2.2 2.2z\"\/>\n<\/svg>\n                        <\/span>\n                        <span class=\"contact__label\">\n                            +49-69-8008717-21                        <\/span>\n                    <\/a>\n\t\t\t\t\n\t\t\t\t            <\/div>\n        <\/div>\n    <\/aside>\n","protected":false},"excerpt":{"rendered":"<p>From muckefuck, meat substitute and legupan<\/p>\n","protected":false},"author":7,"featured_media":578673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3003],"tags":[1509,1508,1475,1474,1476,1250,1310,975],"class_list":["post-726263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-future-products-en","tag-cancel-culture-en","tag-healthy","tag-legupan-en","tag-lupipan-en","tag-marzipan-en","tag-meat-substitute","tag-replacement","tag-sustainable"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Replacement has tradition: In search of replacement flavor with MILK..<\/title>\n<meta name=\"description\" content=\"Cancel Culture in the food sector or sensible conversions? Today, sustainability, animal welfare and environmental protection are the top reasons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/blog\/2021\/03\/19\/ersatz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Replacement\" \/>\n<meta property=\"og:description\" content=\"Cancel Culture in the food sector or sensible conversions? 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