{"id":860305,"date":"2026-06-29T18:29:48","date_gmt":"2026-06-29T16:29:48","guid":{"rendered":"https:\/\/www.milk-food.de\/insights\/magazin\/german-brand-award-2026\/"},"modified":"2026-07-06T21:00:50","modified_gmt":"2026-07-06T19:00:50","slug":"german-brand-award-2026","status":"publish","type":"post","link":"https:\/\/www.milk-food.de\/en\/blog\/2026\/06\/29\/german-brand-award-2026\/","title":{"rendered":"German Brand Award 2026"},"content":{"rendered":"\n

German Brand Award for the laudatory speech.<\/h1>\n\n

Good packaging doesn’t just make products visible\u2014it brings brands to life. That’s why we’re all the more pleased that our packaging design for the coffee brand Laudatio<\/a><\/strong> by Rossmann has been honored with the German Brand Award 2026<\/strong> in the Brand Design \u2013 Packaging<\/strong> category. <\/p>\n\n

\n
Click here for the award<\/a><\/div>\n<\/div>\n\n
\"\"<\/figure>\n\n

Excellent packaging.<\/h2>\n\n

This project illustrates what we mean by strategic packaging design: clear brand positioning, a distinctive visual identity, and a design system that provides guidance while evoking emotion. The goal was to make Laudatio stand out from the monotony of the coffee shelf and give the brand a modern, high-quality, and distinctive look. <\/p>\n\n

\"\"<\/figure>\n\n

At the heart of the relaunch is a brightly staged moment of enjoyment featured on the packaging, combined with clean typography and an eye-catching color palette. The result is a design that not only clearly distinguishes the different varieties but also conveys warmth, quality, and trust\u2014exactly the values that consumers associate with a good cup of coffee. <\/p>\n\n

\"\"<\/figure>\n\n

The German Brand Award honors brands that set new standards through consistent design and strategic brand management. The fact that our joint project with Rossmann is among the year\u2019s award-winning works confirms our belief: Packaging is much more than just a container. It is one of the strongest points of contact between a brand and its audience. <\/p>\n\n

We would like to thank our client Rossmann for their trust and the German Brand Award jury for this special honor. Successes like this are always the result of a collective effort\u2014driven by a clear vision, bold decisions, and the conviction that good design makes a real difference. <\/p>\n","protected":false},"excerpt":{"rendered":"

Award-winning packaging design for Rossmann’s private-label coffee brand.<\/p>\n","protected":false},"author":2,"featured_media":860456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[945],"tags":[925,924,923,962],"class_list":["post-860305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-food-design-en","tag-m-i-l-k-en","tag-packaging-design-en","tag-work-in-progress-en"],"acf":[],"yoast_head":"\nGerman Brand Award 2026 - | MILK.<\/title>\n<meta name=\"description\" content=\"Food Packaging Design Honored: MILK. 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