{"id":860461,"date":"2026-07-03T11:38:34","date_gmt":"2026-07-03T09:38:34","guid":{"rendered":"https:\/\/www.milk-food.de\/insights\/magazin\/future-products-067-vertu\/"},"modified":"2026-07-17T10:00:03","modified_gmt":"2026-07-17T08:00:03","slug":"future-products-067-vertu","status":"publish","type":"post","link":"https:\/\/www.milk-food.de\/en\/blog\/2026\/07\/03\/future-products-067-vertu\/","title":{"rendered":"Future Products #067 \u2013 VERTU"},"content":{"rendered":"\n

VERTU<\/h1>\n\n
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“Young Talents”<\/strong> showcases visionary food and packaging concepts developed as part of the Packaging Design project workshop at the Media University Frankfurt. Under the guidance of guest lecturer Andreas Milk, students develop brands and products for the food industry of tomorrow\u2014strategically sound, creatively conceived, and consistently designed with packaging in mind. <\/p>\n<\/div>\n\n

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Non-alcoholic drinks are changing bar culture\u2014but for many cocktails, acidity remains a challenge. While lemon and lime dominate the flavor profile, are expensive, and often have to be imported, the modern food and beverage industry is searching for a regional and more precise alternative. <\/p>\n\n

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This project was developed by: Yllea Reich<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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With VERTU<\/strong>, student Yllea Reich<\/strong> is developing a packaging and branding concept for a high-quality verjus made from unripe Riesling grapes. The product is not intended to be just another non-alcoholic beverage, but rather a professional tool for bars and kitchens: mild acidity instead of harshness, regional origin instead of imported goods, and an upcycling approach that reinterprets green harvest as a valuable resource. The elegant design combines historical references with a modern, premium aesthetic, positioning VERTU as a contemporary ingredient for a new generation of discerning gastronomy. <\/p>\n\n

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The brand identity translates this vision into a distinctive design. The packaging combines classic wine tradition with a contemporary, almost iconic premium aesthetic. The striking serif typography lends the brand character and prestige, while the geometric patterns on the label evoke historical ornamentation yet appear modern and minimalist. The rich color palette of deep green, warm natural tones, and vibrant accents evokes the brand\u2019s origins, sustainability, and the freshness of unripe grapes\u2014without falling into the typical \u201corganic\u201d aesthetic. <\/p>\n\n

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The packaging\u2019s consistent information architecture is particularly compelling. The front conveys the brand and the product\u2019s benefits at a glance, while the back clearly explains the history of verjus, its uses, and its sustainable origins. The result is a design that not only attracts attention but also provides guidance and builds trust\u2014a crucial factor for a product that is still unfamiliar to many consumers. <\/p>\n\n

VERTU impressively demonstrates how packaging design goes far beyond the mere design of a package. The project develops a complete brand universe\u2014from strategic positioning to naming and storytelling to visual identity\u2014and transforms an almost forgotten ingredient into a contemporary premium product for the culinary world of tomorrow. <\/p>\n\n

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Copyright: Yllea Reich <\/figcaption><\/figure>\n\n
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Young Talents \u2013 Packaging Design Project Workshop.<\/h5>\n\n\n\n

How are the food brands of tomorrow created? The Packaging Design project workshop<\/strong>at the Media University Frankfurt is dedicated to exploring this question. Under the guidance of guest lecturer Andreas Milk<\/strong>, managing director of the packaging design agency MILK., students are developing forward-looking food and beverage concepts\u2014ranging from trend and target audience analysis to brand strategy, visual identity, and market-ready packaging design. <\/p>\n\n\n\n

The results are intentionally speculative, yet at the same time closely reflect real-world market opportunities. In our \u201cYoung Talents\u201d<\/strong> section, we showcase selected projects that use creative ideas and strategic depth to offer a glimpse into the food industry of tomorrow. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Non-alcoholic drinks are changing bar culture: Verjus for a milder tartness.<\/p>\n","protected":false},"author":2,"featured_media":860386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3003],"tags":[924,3399,923,3398],"class_list":["post-860461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-future-products-en","tag-m-i-l-k-en","tag-media-university-frankfurt","tag-packaging-design-en","tag-young-talents"],"acf":[],"yoast_head":"\nFuture Products #067 \u2013 VERTU - | MILK.<\/title>\n<meta name=\"description\" content=\"Packaging design for VERTU: a visionary verjus concept made from unripe Riesling grapes for bar culture, culinary use, and premium regional acidity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/blog\/2026\/07\/03\/future-products-067-vertu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Future Products #067 \u2013 VERTU\" \/>\n<meta property=\"og:description\" content=\"Packaging design for VERTU: a visionary verjus concept made from unripe Riesling grapes for bar culture, culinary use, and premium regional acidity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/blog\/2026\/07\/03\/future-products-067-vertu\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-03T09:38:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-17T08:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/07\/Yllea-Reich-Vertu-Hero-2-Quadratisch.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andreas Milk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andreas Milk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/blog\\\/2026\\\/07\\\/03\\\/future-products-067-vertu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/blog\\\/2026\\\/07\\\/03\\\/future-products-067-vertu\\\/\"},\"author\":{\"name\":\"Andreas Milk\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#\\\/schema\\\/person\\\/1ced8fc5b41f3e2be128a3c5ff9bab7e\"},\"headline\":\"Future Products #067 \u2013 VERTU\",\"datePublished\":\"2026-07-03T09:38:34+00:00\",\"dateModified\":\"2026-07-17T08:00:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/blog\\\/2026\\\/07\\\/03\\\/future-products-067-vertu\\\/\"},\"wordCount\":505,\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/blog\\\/2026\\\/07\\\/03\\\/future-products-067-vertu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Yllea-Reich-Vertu-Hero-2-Quadratisch.jpg\",\"keywords\":[\"M.I.L.K.\",\"Media University Frankfurt\",\"Packaging design\",\"Young Talents\"],\"articleSection\":[\"Future Products\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/blog\\\/2026\\\/07\\\/03\\\/future-products-067-vertu\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/blog\\\/2026\\\/07\\\/03\\\/future-products-067-vertu\\\/\",\"name\":\"Future Products #067 \u2013 VERTU - 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