{"id":861977,"date":"2026-10-16T08:57:16","date_gmt":"2026-10-16T06:57:16","guid":{"rendered":"https:\/\/www.milk-food.de\/insights\/magazin\/future-products-72-on-the-table\/"},"modified":"2026-10-16T09:11:43","modified_gmt":"2026-10-16T07:11:43","slug":"future-products-72-on-the-table","status":"publish","type":"post","link":"https:\/\/www.milk-food.de\/en\/insights\/magazin\/future-products-72-on-the-table\/","title":{"rendered":"Future Products #72 &#8211; On the Table"},"content":{"rendered":"\n<p data-wp-context---core-fit-text=\"core\/fit-text::{&quot;fontSize&quot;:&quot;&quot;}\" data-wp-init---core-fit-text=\"core\/fit-text::callbacks.init\" data-wp-interactive data-wp-style--font-size=\"core\/fit-text::context.fontSize\" class=\"has-fit-text has-sans-serif-font-family wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--0);font-weight:700\">SERVED<\/p>\n\n<p class=\"has-larger-font-size wp-block-paragraph\">Two opposing yet simultaneously growing trends are currently shaping German food culture: on the one hand, a longing for the familiar and the traditional; on the other, a new understanding of healthy eating is taking shape. We\u2019ve <strong>put together a selection<\/strong> for you <strong>.<\/strong>  <\/p>\n\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Hauptbild2-1-1920x1080.jpg\" alt=\"\" class=\"wp-image-861954\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Hauptbild2-1-1920x1080.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Hauptbild2-1-960x540.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Hauptbild2-1-768x432.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Hauptbild2-1-1536x864.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Hauptbild2-1-2048x1152.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Hauptbild2-1-480x270.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Hauptbild2-1-200x113.jpg 200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<h1 id=\"h-klassiker-neu-angerichtet\" class=\"wp-block-heading has-5-xl-font-size\" style=\"font-weight:700\">Classics\u2014reimagined.<\/h1>\n\n<p class=\"has-large-font-size wp-block-paragraph\">What food trend analysts refer to as \u201cNewstalgia\u201d is the <strong>desire for comfort<\/strong> in the form of home-style dishes, like the ones Grandma used to make. At the same time, meat-free alternatives have become so established that, according to the <a href=\"https:\/\/kpmg.com\/de\/de\/themen\/business-performance-und-resilienz\/customer-transformation\/consumer-barometer-1-2025.html\" data-type=\"link\" data-id=\"https:\/\/kpmg.com\/de\/de\/themen\/business-performance-und-resilienz\/customer-transformation\/consumer-barometer-1-2025.html\">KPMG Consumer Barometer<\/a> 2026, they account for 29.6% of all German shopping baskets. The <a href=\"https:\/\/www.bmleh.de\/DE\/themen\/ernaehrung\/ernaehrungsreport2025.html\" data-type=\"link\" data-id=\"https:\/\/www.bmleh.de\/DE\/themen\/ernaehrung\/ernaehrungsreport2025.html\">2025 Nutrition Report from the Federal Ministry<\/a> (BMLEH) confirms the trend: 37% of Germans <strong>now <\/strong>describe themselves <strong>as <\/strong><strong> flexitarians<\/strong>. They are consciously reducing their meat consumption but are not giving it up entirely.   <\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\"><br\/>The way people in Germany live together, cook, and eat has also changed fundamentally. While in 1950 just under one-fifth of all households were occupied by single people, the \u201csingle culture\u201d now accounts for over 40% of households. The traditional extended family has given way to a society of soloists\u2014with noticeable consequences for everyday culture: People who live alone rarely feel like spending hours at the stove cooking just for themselves, rolling meatloaf, or marinating a Sauerbraten for days on end. Traditional home-cooked meals were historically designed for large gatherings, not for a single person\u2019s dinner after work.   <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1280\" height=\"720\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Oma_Animation_3-1.gif\" alt=\"\" class=\"wp-image-861956\"\/><\/figure>\n\n<h2 id=\"h-das-konzept\" class=\"wp-block-heading\">The Concept.<\/h2>\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Aufjetisch<\/strong> finds its place at the intersection of these various developments. In our \u201cFuture Products\u201d series, we explore concepts that challenge and rethink existing routines. A \u201cFuture Product\u201d doesn\u2019t have to be flashy or disruptive. Sometimes, a small shift in the system is enough. This concept is one possible answer to a very real problem: the desire for familiarity and authentic flavor in the everyday life of modern singles. It takes classic dishes from German cuisine and rebuilds them from the ground up using plant-based ingredients\u2014not as a simplified substitute, but with the same artisanal care as the original. The ingredients are marinated, braised, stuffed, and reduced. You can eat alone on the couch while watching your favorite show, or in a group during a spontaneous get-together.       <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1920\" data-id=\"861958\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/People-1-1920x1920.png\" alt=\"\" class=\"wp-image-861958\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/People-1-1920x1920.png 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/People-1-960x960.png 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/People-1-480x480.png 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/People-1-768x768.png 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/People-1-1536x1536.png 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/People-1-200x200.png 200w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/People-1-1000x1000.png 1000w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/People-1-720x720.png 720w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/People-1.png 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"512\" height=\"512\" data-id=\"861960\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/People_2-1.png\" alt=\"\" class=\"wp-image-861960\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/People_2-1.png 512w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/People_2-1-480x480.png 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/People_2-1-200x200.png 200w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1376\" height=\"768\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Tisch-1.png\" alt=\"\" class=\"wp-image-861962\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Tisch-1.png 1376w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Tisch-1-960x536.png 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Tisch-1-768x429.png 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Tisch-1-480x268.png 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Tisch-1-200x112.png 200w\" sizes=\"auto, (max-width: 1376px) 100vw, 1376px\" \/><\/figure>\n\n<h2 id=\"h-die-rezepte\" class=\"wp-block-heading\">The Recipes.<\/h2>\n\n<p class=\"has-large-font-size wp-block-paragraph\">The three starter dishes cater to typical cravings:<br\/><br\/><strong>Meatballs:<\/strong> K\u00f6nigsberger-style meatballs made with lentils and seitan, rounded out with roasted onions, mustard, and nutritional yeast for a rich umami flavor. The creamy sauce is made with cashew cream, enhanced with lemon, bay leaf, and plenty of capers.   <br\/><br\/><strong>Sauerbraten:<\/strong> Tender jackfruit, braised overnight in a classic red wine and apple cider vinegar marinade, whose fibrous texture comes remarkably close to that of traditional braised meat. Served with button mushrooms, a hint of beetroot greens, and, as a modern contrast, creamy orange sweet potato mash. <br\/><br\/><strong>Rolls:<\/strong> Gently seared eggplant slices envelop a hearty filling of smoked tofu, red lentils, carrots, and tahini. Braised in a dark vegetable stock and red wine, traditionally served with red cabbage and potato dumplings. <br\/><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"855\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Aufjetischt_neu-01-1-1920x855.jpg\" alt=\"\" class=\"wp-image-861944\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Aufjetischt_neu-01-1-1920x855.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Aufjetischt_neu-01-1-960x427.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Aufjetischt_neu-01-1-768x342.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Aufjetischt_neu-01-1-1536x684.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Aufjetischt_neu-01-1-2048x912.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Aufjetischt_neu-01-1-480x214.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/Aufjetischt_neu-01-1-200x89.jpg 200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<h2 id=\"h-die-verpackung\" class=\"wp-block-heading\">The packaging.<\/h2>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Instead of traditional plastic trays, <strong>aufjetischt<\/strong> uses <a href=\"https:\/\/www.milk-food.de\/en\/insights\/trends\/full-fiberization-eine-welt-ohne-fossile-materialien\/\" data-type=\"link\" data-id=\"https:\/\/www.milk-food.de\/insights\/trends\/full-fiberization-eine-welt-ohne-fossile-materialien\/\">molded cellulose fibers (molded fiber)<\/a>. The material is suitable for freezing, can withstand the heat of an oven or microwave, and can be disposed of in the paper recycling after eating. The tray itself serves as attractive tableware\u2014no need to transfer food to another dish, and no extra dishes to wash.  <\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\">The tray is sealed with a mono-PP film and wrapped in a paper sleeve. Because it consists of a single material (mono-materials instead of composite materials that are difficult to separate), the packaging seamlessly complies with the requirements of the European Packaging Waste Regulation (PPWR). The design is precisely tailored to the realities of young urban households: The slim format fits perfectly into the door compartment of standard freezers, and a practical corner makes it easy to tear open the film before heating.    <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/OOH-1.jpg\" alt=\"\" class=\"wp-image-861952\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/OOH-1.jpg 1024w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/OOH-1-960x960.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/OOH-1-480x480.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/OOH-1-768x768.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/OOH-1-200x200.jpg 200w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/OOH-1-1000x1000.jpg 1000w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/OOH-1-720x720.jpg 720w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"has-large-font-size wp-block-paragraph\"><br\/>As a \u201cFuture Product,\u201d <strong>aufjetischt<\/strong> demonstrates how it\u2019s possible to address several contemporary trends at once: the changing nature of our household structures, the desire for coziness, and the rise of plant-based diets. Not through sacrifice or overcomplication, but through a good gut feeling. A familiar, warm moment\u2014and then it\u2019s back to business.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>SERVED Two opposing yet simultaneously growing trends are currently shaping German food culture: on the [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":861959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3003,519],"tags":[925,919],"class_list":["post-861977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-future-products-en","category-uncategorized","tag-food-design-en","tag-food-lab-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Future Products #72 - On the Table - MILK.<\/title>\n<meta name=\"description\" content=\"Plant-based home cooking combines tradition with modern dietary habits in Germany. 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