{"id":862157,"date":"2026-07-06T09:41:00","date_gmt":"2026-07-06T07:41:00","guid":{"rendered":"https:\/\/www.milk-food.de\/insights\/magazin\/ppwr-consulting\/"},"modified":"2026-10-26T14:21:41","modified_gmt":"2026-10-26T13:21:41","slug":"ppwr-consulting","status":"publish","type":"post","link":"https:\/\/www.milk-food.de\/en\/insights\/magazin\/ppwr-consulting\/","title":{"rendered":"PPWR Consulting"},"content":{"rendered":"\n<h1 id=\"h-ppwr-beratung-so-werden-verpackungen-fit-fur-die-eu-verpackungsverordnung\" class=\"wp-block-heading\">PPWR Consulting: How to Make Packaging Compliant with the EU Packaging Directive<\/h1>\n\n<p class=\"has-larger-font-size wp-block-paragraph\">The new EU Packaging Regulation fundamentally changes the requirements for packaging. Starting August 12, 2026, the Packaging and Packaging Waste Regulation (PPWR) will be phased in. It applies not only to materials and recyclability but also to packaging design, labeling, documentation, communication, and processes throughout the entire supply chain.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/ppwr-beratung-teaser-2560x1440-1-1920x1080.jpg\" alt=\"\" class=\"wp-image-862162\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/ppwr-beratung-teaser-2560x1440-1-1920x1080.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/ppwr-beratung-teaser-2560x1440-1-960x540.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/ppwr-beratung-teaser-2560x1440-1-768x432.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/ppwr-beratung-teaser-2560x1440-1-1536x864.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/ppwr-beratung-teaser-2560x1440-1-2048x1152.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/ppwr-beratung-teaser-2560x1440-1-480x270.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/10\/ppwr-beratung-teaser-2560x1440-1-200x113.jpg 200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">PPWR Consulting<\/figcaption><\/figure>\n\n<p class=\"has-larger-font-size wp-block-paragraph\">For food and beverage brands, this means that in the coming years, packaging must not only be functional and reflect the brand\u2019s identity. It must also comply with increasingly specific requirements regarding recyclability, material use, recycled content, packaging minimization, and consumer information. <\/p>\n\n<p class=\"has-larger-font-size wp-block-paragraph\">A PPWR consultation helps apply regulatory requirements to a company\u2019s packaging portfolio, prioritize relevant areas for action, and develop realistic measures based on those priorities. However, it is crucial not to treat the PPWR as an isolated compliance project. It has a direct impact on packaging strategy, design, production, and brand communication.  <\/p>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What is the PPWR?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-1\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">PPWR stands for \u201cPackaging and Packaging Waste Regulation.\u201d <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2025\/40\/oj\/eng\">EU Regulation 2025\/40<\/a> replaces the previous European Packaging Directive and establishes a more harmonized legal framework for packaging and packaging waste within the European Union. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike a directive, an EU regulation is directly applicable in the member states. This is intended to reduce national differences and establish uniform requirements for companies that manufacture, import, use, or place packaging on the market in the EU. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The goals of the PPWR include, among others:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmarks\">\n<li>Reducing Packaging Waste<\/li>\n\n\n\n<li>avoid unnecessary packaging<\/li>\n\n\n\n<li>Improve recyclability<\/li>\n\n\n\n<li>increase the use of recycled materials<\/li>\n\n\n\n<li>Promote reuse and reusable systems<\/li>\n\n\n\n<li>Standardize Labeling and Consumer Information<\/li>\n\n\n\n<li>Limit the use of substances of concern in packaging<\/li>\n\n\n\n<li>Strengthening the circular economy in the European Single Market<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The regulations will be phased in gradually. While certain provisions have been in effect since August 2026, additional key requirements will take effect in 2028, 2030, 2035, and beyond. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Who is affected by the PPWR?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-2\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In general, the PPWR applies to companies that supply packaging or packaged products within the EU. Depending on their business model and supply chain, companies may assume different roles\u2014for example, as manufacturers, importers, suppliers, dealers, or distributors. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The regulation is particularly relevant for brand owners in the food and beverage industry. They often work with extensive packaging portfolios, a variety of materials, multiple layers of packaging, and numerous suppliers. Added to this are high standards for product protection, food safety, shelf life, logistics, and brand impact.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For example, the following may be affected:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmarks\">\n<li>Primary packaging that comes into direct contact with the product<\/li>\n\n\n\n<li>Secondary Packaging and Multipacks<\/li>\n\n\n\n<li>Transport and Shipping Packaging<\/li>\n\n\n\n<li>Labels, closures, and other packaging components<\/li>\n\n\n\n<li>Packaging for Takeout<\/li>\n\n\n\n<li>E-commerce Packaging<\/li>\n\n\n\n<li>Seasonal or promotional packaging options<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The specific obligations that apply depend, among other things, on the type of packaging, the material, the company\u2019s role, and the specific time of application. A thorough analysis of roles and the product portfolio is therefore the starting point for any robust PPWR strategy. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Why is PPWR particularly relevant for food and beverage brands?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-3\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Food packaging faces a complex set of challenges. It is designed to protect products, ensure shelf life, guarantee hygiene, convey information, support logistical processes, and be appealing at the point of sale. At the same time, it should use as little material as possible and be recyclable into functional recycling loops after use.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The PPWR exacerbates this tension. Changes to the material, closure, coating, or packaging format cannot be considered in isolation. A more material-efficient solution is not automatically better if it shortens the shelf life. Packaging that is technically recyclable has little impact if its components cannot be identified or separated in the relevant waste management system.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why implementation requires not only an understanding of regulations but also expertise in packaging technology, design, brand management, and consumer communication.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What PPWR requirements should companies keep in mind?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-4\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The regulation contains numerous specific provisions and transition periods. The following areas are particularly relevant for the strategic planning of packaging portfolios. <\/p>\n\n\n\n<h3 id=\"h-recyclingfahigkeit-und-design-for-recycling\" class=\"wp-block-heading\">Recyclability and Design for Recycling.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the future, packaging should be designed so that it can be recycled by material type. Starting in 2030, harmonized requirements and evaluation criteria will be phased in for this purpose. In the long term, it will no longer be sufficient to simply label packaging as recyclable in theory. Material combinations, coatings, colors, labels, adhesives, and closures must be considered as a whole.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Design for recycling, therefore, does not begin with disposal, but rather with the development of the packaging itself.<\/p>\n\n\n\n<h3 id=\"h-rezyklatanteile-in-kunststoffverpackungen\" class=\"wp-block-heading\">Recycled content in plastic packaging.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The PPWR sets mandatory minimum percentages of recycled material for various types of plastic packaging. The specific percentages vary depending on the type of packaging and will be further increased in subsequent phases. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This raises practical questions for companies: What suitable recycled materials are available? Are they approved for food contact? What impact do they have on color, texture, stability, and brand image? And how can the proportions used be reliably documented?   <\/p>\n\n\n\n<h3 id=\"h-verpackungsminimierung\" class=\"wp-block-heading\">Minimizing packaging.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The weight and volume of packaging should be kept to a minimum. This puts greater pressure on purely marketing-driven elements that merely add to the overall volume of packaging. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, minimizing packaging does not simply mean eliminating material. Product protection, shelf life, transportability, hygiene, and user-friendliness remain key functions. What is needed are intelligent concepts that combine material efficiency with functionality.  <\/p>\n\n\n\n<h3 id=\"h-kennzeichnung-und-verbraucherinformation\" class=\"wp-block-heading\">Labeling and Consumer Information.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Starting in 2028, more harmonized labeling systems are to be introduced in phases. Consumers should be better able to identify the materials from which packaging is made and how it can be properly disposed of or reused. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This creates new challenges for brands in terms of information hierarchy and artwork. Mandatory information, recycling information, brand messages, and design must all work together effectively within a limited space. <\/p>\n\n\n\n<h3 id=\"h-wiederverwendung-und-refill\" class=\"wp-block-heading\">Reuse and Refill.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The PPWR promotes reusable, take-back, and reuse solutions. Depending on the type of packaging and distribution channel, different requirements or target rates may apply. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Companies should therefore assess whether existing single-use models remain viable in the long term and where reusable or refill models can be implemented in a way that makes economic and organizational sense.<\/p>\n\n\n\n<h3 id=\"h-stoffbeschrankungen-und-pfas\" class=\"wp-block-heading\">Substance Restrictions and PFAS.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Limits on PFAS in food-contact packaging have been in effect since August 12, 2026. These substances were used, among other things, to make paper and cardboard packaging more resistant to grease and moisture. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For food brands in particular, close coordination with material manufacturers, packaging suppliers, and, where necessary, specialized testing laboratories is therefore important.<\/p>\n\n\n\n<h3 id=\"h-nachweise-und-dokumentation\" class=\"wp-block-heading\">Evidence and documentation.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The PPWR imposes stricter requirements on technical documentation, proof of compliance, and available packaging data. Companies must know which materials and components are used, where the relevant information comes from, and how it is updated. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This makes data quality throughout the supply chain an essential part of the packaging strategy.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Why is the PPWR more than just a compliance issue?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-5\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The PPWR is often initially viewed as a task for sustainability or legal departments. However, its implications extend far beyond that. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A change in material can alter the packaging design. New labeling requirements take up space on the artwork. Reduced packaging volume can affect shelf appeal, logistics, and product protection. The use of recycled materials may influence color, texture, or availability. Reusable systems, in turn, require new processes, partners, and business models.    <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Therefore, the PPWR applies, among other things, to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmarks\">\n<li>Packaging Development<\/li>\n\n\n\n<li>Product development<\/li>\n\n\n\n<li>Purchasing and Supplier Management<\/li>\n\n\n\n<li>Sustainability Management<\/li>\n\n\n\n<li>Quality Management<\/li>\n\n\n\n<li>Marketing and Brand Management<\/li>\n\n\n\n<li>Production and Bottling<\/li>\n\n\n\n<li>Logistics and Sales<\/li>\n\n\n\n<li>Legal and Compliance<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Those who treat the PPWR merely as a final regulatory check risk having to make last-minute corrections, incurring additional costs, and ending up with solutions that don\u2019t work in practice. It makes more sense to incorporate regulatory requirements into innovation, design, and relaunch processes at an early stage. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What should a PPWR consultation entail?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-6\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">PPWR consulting should not be limited to a general summary of the regulation. Companies need the requirements translated into concrete decisions for their packaging portfolio. This may include the following services:  <\/p>\n\n\n\n<h3 id=\"h-1-rollen-und-betroffenheit-klaren\" class=\"wp-block-heading\">1. Clarify roles and who is affected<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first step is to determine what role or roles a company plays within the value chain and which types of packaging are affected. In cases involving complex legal issues, this assessment should be coordinated with specialized legal expertise. <\/p>\n\n\n\n<h3 id=\"h-2-verpackungsportfolio-erfassen\" class=\"wp-block-heading\">2. Record the packaging portfolio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Materials, components, formats, suppliers, markets, and existing documentation are recorded in a structured manner. The goal is to obtain a reliable overview of the current situation. <\/p>\n\n\n\n<h3 id=\"h-3-risiken-und-handlungsfelder-bewerten\" class=\"wp-block-heading\">3. Assess Risks and Areas for Action<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The existing portfolio is evaluated in terms of recyclability, material use, recycled content, labeling, minimization, reuse, and documentation. This assessment focuses not only on risks but also on opportunities for innovation and efficiency. <\/p>\n\n\n\n<h3 id=\"h-4-prioritaten-definieren\" class=\"wp-block-heading\">4. Define Priorities<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not every package design needs to be completely redesigned at the same time. A sensible prioritization strategy can be based on factors such as sales volume, material type, regulatory risk, relaunch cycles, and economic significance. <\/p>\n\n\n\n<h3 id=\"h-5-eine-ppwr-roadmap-entwickeln\" class=\"wp-block-heading\">5. Develop a PPWR Roadmap<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The results are used to develop an action plan that includes responsibilities, timeframes, and specific work packages. This transforms an abstract regulation into a actionable transformation program. <\/p>\n\n\n\n<h3 id=\"h-6-anforderungen-in-packaging-ubersetzen\" class=\"wp-block-heading\">6. Translate Packaging Requirements<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The crucial step is translating these concepts into material specifications, packaging structures, design, artwork, and information architecture. Regulatory requirements must be implemented in a way that preserves product protection, user-friendliness, and brand impact. <\/p>\n\n\n\n<h3 id=\"h-7-umsetzung-und-pilotprojekte-begleiten\" class=\"wp-block-heading\">7. Support implementation and pilot projects<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pilot projects can initially be conducted for selected packaging options. The insights gained from these projects can then be applied to other product lines and packaging variants. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-7&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-7-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-7\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">How does a PPWR project actually work?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-7\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-7-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A pragmatic approach can be broken down into five phases:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Understand:<\/strong> Assess the packaging portfolio, materials, stakeholders, suppliers, and regulatory landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Assess:<\/strong> Identify risks, data gaps, and opportunities for optimization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Planning:<\/strong> Prioritize packaging and define a roadmap, guidelines, and responsibilities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Translate:<\/strong> Translate requirements into specifications for materials, construction, packaging design, artwork, and consumer information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Implementation:<\/strong> Develop and test pilot packaging solutions, and gradually roll out successful solutions across the product portfolio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This combination of analysis, strategy, and design is also an integral part of our <a href=\"https:\/\/www.milk-food.de\/en\/service\/sustainable-packaging-advice\/\">sustainable packaging consulting services<\/a>. We do not view PPWR, recyclability, and communication in isolation, but rather in conjunction with the brand, the product, and practical feasibility. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-8&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-8-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-8\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">When is it advisable to seek external PPWR consulting?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-8\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-8-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>External support is particularly helpful when:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmarks\">\n<li>there are many different types of packaging or SKUs<\/li>\n\n\n\n<li>various materials and suppliers work together<\/li>\n\n\n\n<li>Products are sold in various EU markets<\/li>\n\n\n\n<li>there are no clearly defined responsibilities internally<\/li>\n\n\n\n<li>Key packaging lines are set to be relaunched<\/li>\n\n\n\n<li>Data on materials and components is missing<\/li>\n\n\n\n<li>Regulatory requirements must be incorporated into packaging design and artwork<\/li>\n\n\n\n<li>A company-wide PPWR roadmap should be developed<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The right time is not just right before a legal deadline. Packaging changes often require lengthy development, testing, and production cycles. In addition, existing inventory, supply contracts, filling processes, and product launches must be taken into account.  <\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-9&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-9-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-9\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">PPWR as an Opportunity for Better Packaging<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-9\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-9-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The PPWR undoubtedly involves additional effort. However, it also provides an opportunity to fundamentally review packaging portfolios that have evolved over time. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which variants are actually necessary? Where can materials be reduced? Which structures can be simplified? Where are single-material solutions possible? What information do consumers really need? And how can sustainability be communicated credibly without making the brand interchangeable?     <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When implemented correctly, the PPWR can therefore achieve more than just formal compliance. It can serve as a starting point for more efficient processes, clearer product lines, and smarter packaging solutions. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<h2 id=\"h-fazit-ppwr-beratung-verbindet-regulatorik-mit-packaging-praxis\" class=\"wp-block-heading\">Conclusion: PPWR Consulting combines regulatory expertise with practical packaging experience.<\/h2>\n\n<p class=\"has-larger-font-size wp-block-paragraph\">The PPWR is changing the way packaging is developed, evaluated, and documented. For food and beverage brands, it is not enough to simply replace individual materials or add additional symbols to the artwork. <\/p>\n\n<p class=\"has-larger-font-size wp-block-paragraph\">A holistic view of the packaging portfolio, supply chain, design, communication, and data is essential. Effective PPWR consulting provides guidance, sets priorities, and translates regulatory requirements into solutions that are technically feasible, economically sound, and consistent with the brand. <\/p>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-sans-serif-font-family has-large-font-size wp-block-paragraph\"><strong>We help food and beverage brands analyze their packaging portfolios and develop an actionable strategy for sustainable and regulatory-compliant packaging. Learn more about our approach on our <a href=\"https:\/\/www.milk-food.de\/en\/service\/sustainable-packaging-advice\/\">sustainable packaging consulting<\/a> page. <\/strong><\/p>\n\n\n    <aside id=\"\"\n           class=\"contact contact--has-image\">\n\t\t\n        <div class=\"contact__grid\">\n\t\t\t                <div class=\"contact__image-wrapper\">\n\t\t\t\t\t<img loading=\"lazy\" width=\"720\" height=\"720\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2024\/02\/MILK-Portrait-Ele-720x720.jpg\" class=\"contact__image\" alt=\"\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2024\/02\/MILK-Portrait-Ele-720x720.jpg 720w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2024\/02\/MILK-Portrait-Ele-960x960.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2024\/02\/MILK-Portrait-Ele-1920x1920.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2024\/02\/MILK-Portrait-Ele-480x480.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2024\/02\/MILK-Portrait-Ele-768x768.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2024\/02\/MILK-Portrait-Ele-1536x1536.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2024\/02\/MILK-Portrait-Ele-2048x2048.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2024\/02\/MILK-Portrait-Ele-200x200.jpg 200w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2024\/02\/MILK-Portrait-Ele-1000x1000.jpg 1000w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>                <\/div>\n\t\t\t\n            <div class=\"contact__details\">\n\t\t\t\t                    <div class=\"contact__item\">\n                        <div class=\"contact__label\">Your contact person<\/div>\n                        <div class=\"contact__value\">Eleonore Eisath<\/div>\n                    <\/div>\n\t\t\t\t\n\t\t\t\t                    <a class=\"contact__item\" href=\"mailto:&#101;&#108;e&#111;&#110;&#111;re&#64;&#109;i&#108;k-&#102;&#111;&#111;d&#46;d&#101;\"\n                       target=\"_blank\">\n                            <span class=\"contact__icon icon\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\">\n    <path fill=\"currentColor\"\n          d=\"M20 4H4c-1.1 0-1.99.9-1.99 2L2 18c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zm0 4l-8 5-8-5V6l8 5 8-5v2z\"\/>\n<\/svg>\n                            <\/span>\n                        <span class=\"contact__label\">\n                          e&#108;&#101;o&#110;&#111;re&#64;&#109;i&#108;&#107;&#45;&#102;o&#111;&#100;&#46;&#100;&#101; 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