{"id":624348,"date":"2022-09-02T15:38:00","date_gmt":"2022-09-02T13:38:00","guid":{"rendered":"https:\/\/www.milk-food.de\/?post_type=project&p=624348"},"modified":"2026-08-25T18:15:38","modified_gmt":"2026-08-25T16:15:38","slug":"lion-wild","status":"publish","type":"project","link":"https:\/\/www.milk-food.de\/en\/project\/lion-wild\/","title":{"rendered":"Lion Wild"},"content":{"rendered":"\n

Services<\/p>\n

\n\t\t \n\t\t\t\tFood Innovation <\/a>\n\t\t \n\t\t\t\tFood Packaging Design <\/a>\n\t\t <\/div>\n<\/div>\n\n

Some like it rough! The new bar from Lion does what it says on the tin. A bold flavour and a bold design. A wild trip from the box to the pop-up display \u2013 born to be wild. <\/p>\n

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The chocolate & snack shelf is a highly competitive area. It’s good to be able to come up with the king of bars here. The Lion bar from Nestl\u00e9 is a popular classic, but Lion is also a brand with great innovative power. The recipe for success: delicate caramel, crispy wafers and fine milk chocolate is regularly supplemented by special limited editions. New flavors, textures and designs meet the tastes of an increasingly experimental target group. <\/p>\n

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A rough shell and a crunchy core. The design underlines the spirit of the product. It reflects the way life goes: sometimes sweet, sometimes salty and always with something new to discover. <\/p>\n","protected":false},"excerpt":{"rendered":"

New taste, cleverly packaged: Sweet & Salty!<\/p>\n","protected":false},"author":2,"featured_media":8068,"template":"","project_food":[861],"project_client":[860],"project_type":[1646],"class_list":["post-624348","project","type-project","status-publish","has-post-thumbnail","hentry","project_food-confectionery","project_client-b2c-en","project_type-explore"],"acf":[],"yoast_head":"\nLion Wild - Packaging Design for Limited Edition | MILK.<\/title>\n<meta name=\"description\" content=\"MILK. developed the packaging design for Lion Wild Sweet & Salty: a bold limited edition with a raw design language, strong shelf impact and eye-catching POS staging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/project\/lion-wild\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lion Wild\" \/>\n<meta property=\"og:description\" content=\"MILK. developed the packaging design for Lion Wild Sweet & Salty: a bold limited edition with a raw design language, strong shelf impact and eye-catching POS staging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/project\/lion-wild\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-25T16:15:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/MILK-Nestle-Lion-Wild-Studio-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/lion-wild\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/lion-wild\\\/\",\"name\":\"Lion Wild - 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