{"id":624381,"date":"2020-11-19T21:10:24","date_gmt":"2020-11-19T20:10:24","guid":{"rendered":"https:\/\/www.milk-food.de\/?post_type=project&p=624381"},"modified":"2026-05-08T12:37:05","modified_gmt":"2026-05-08T10:37:05","slug":"bakery","status":"publish","type":"project","link":"https:\/\/www.milk-food.de\/en\/project\/bakery\/","title":{"rendered":"Baked goods"},"content":{"rendered":"\n

Services<\/p>\n

\n\t\t \n\t\t\t\tFood Branding & Corporate Design <\/a>\n\t\t \n\t\t\t\tFood Packaging Design <\/a>\n\t\t <\/div>\n<\/div>\n\n

Our pioneering design relaunch of the freshness stamp is making its mark on Backwerk.<\/p>\n\n

\"Baked<\/figure>\n\n

Perfection in self-service and continual freshness \u2013 these are the secrets behind Backwerk\u2019s success. This is where you get a quick snack that is delicious, good value and always freshly baked. <\/p>\n\n

In order to make sure that it is not just the goods that are fresh and timeless, but the packaging too, we have developed new, colourful, communicative packaging and label concepts for Backwerk.<\/p>\n

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Honest, direct and informative. Clear product labelling doesn\u2019t have to be boring. With their colourful, organic colours and shapes, the stickers don\u2019t just communicate the contents of the packaging, they also add an optimistic, simple and fresh look to the brand in pedestrianised zones, airport terminals and train stations. <\/p>\n

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However, the new design not only makes a clear statement about the brand and a commitment to freshness and quality. The new labels are also impressive when it comes to product selection and display deciphering. Thanks to the intuitive, loud and clear design, customers can make a decision quickly and find their favorite snack safely and without detours. <\/p>\n

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A fresh look for fresh baked goods: Design revolution for the new age of baked goods.<\/p>\n","protected":false},"author":2,"featured_media":8296,"template":"","project_food":[875],"project_client":[860],"project_type":[1647],"class_list":["post-624381","project","type-project","status-publish","has-post-thumbnail","hentry","project_food-bread-and-baked-goods","project_client-b2c-en","project_type-create"],"acf":[],"yoast_head":"\nBackWerk - Brand Refresh & Packaging Design | MILK.<\/title>\n<meta name=\"description\" content=\"MILK. developed the brand refresh for BackWerk with a modernized corporate design, new packaging architecture and a consistent brand presence across all touchpoints.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/project\/bakery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Baked goods\" \/>\n<meta property=\"og:description\" content=\"MILK. developed the brand refresh for BackWerk with a modernized corporate design, new packaging architecture and a consistent brand presence across all touchpoints.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/project\/bakery\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-08T10:37:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/09\/MILK-Backwerk-Design-014.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/bakery\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/bakery\\\/\",\"name\":\"BackWerk - 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