{"id":630511,"date":"2021-02-22T16:25:23","date_gmt":"2021-02-22T15:25:23","guid":{"rendered":"https:\/\/www.milk-food.de\/?post_type=project&p=630511"},"modified":"2026-08-25T18:15:58","modified_gmt":"2026-08-25T16:15:58","slug":"gumdrops-em-eukal","status":"publish","type":"project","link":"https:\/\/www.milk-food.de\/en\/project\/gumdrops-em-eukal\/","title":{"rendered":"Em-eukal"},"content":{"rendered":"\n

Services<\/p>\n

\n\t\t \n\t\t\t\tFood Packaging Design <\/a>\n\t\t <\/div>\n<\/div>\n\n

You don’t suck these drops. With our packaging design for the fresh gum drops from Em-eukal, we take the freshness kick to a new level. Now catch your breath and start over. How? It\u2019s simple: Just chew through! <\/p>\n\n

\"Em-Eukal<\/figure>\n\n

Em\u2011eukal gum drops aren\u2019t just refreshing and delicious, but they\u2019re also the perfect treat between meals. Rich essential oils, herbal and fruit extracts make them the perfect accompaniment to your work day, on your travels or during sport. <\/p>\n\n

Our new design shows the fast and stimulating effect that the fresh drops have on you while you\u2019re on the go. The new display window has been designed to resemble the shape of a drop. The kick of freshness provided by the essential oils and natural ingredients extends around the shape in the form of a swirl. In combination with the strikingly placed Call to Action: Just chew through! creates packaging that speaks directly to the customer and perfectly conveys the effect intended by the retailer. <\/p>\n

\n
\n
\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t <\/div>\n <\/div>\n\n\t\t
<\/div>\n
<\/div>\n
<\/div>\n <\/section>\n\n

The new look has been implemented across the entire gum drop range. The latest variety, ginger and turmeric, comes in a vibrant new design, too. <\/p>\n\n

\"Em-Eukal<\/figure>\n","protected":false},"excerpt":{"rendered":"

Packaging design for a chewy freshness kick. <\/p>\n","protected":false},"author":2,"featured_media":13497,"template":"","project_food":[861],"project_client":[860],"project_type":[1647],"class_list":["post-630511","project","type-project","status-publish","has-post-thumbnail","hentry","project_food-confectionery","project_client-b2c-en","project_type-create"],"acf":[],"yoast_head":"\nEm-eukal gum drops - packaging design for a freshness kick<\/title>\n<meta name=\"description\" content=\"MILK. developed the packaging design for Em-eukal gum drops with a dynamic swirl of freshness, an eye-catching window and a clear call-to-action for maximum impact at the POS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/project\/gumdrops-em-eukal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Em-eukal\" \/>\n<meta property=\"og:description\" content=\"MILK. developed the packaging design for Em-eukal gum drops with a dynamic swirl of freshness, an eye-catching window and a clear call-to-action for maximum impact at the POS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/project\/gumdrops-em-eukal\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-25T16:15:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/11\/MILK-EmEukal-Gummidrops-Design-02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/gumdrops-em-eukal\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/gumdrops-em-eukal\\\/\",\"name\":\"Em-eukal gum drops - packaging design for a freshness kick\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/gumdrops-em-eukal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/gumdrops-em-eukal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/MILK-EmEukal-Gummidrops-Design-02.jpg\",\"datePublished\":\"2021-02-22T15:25:23+00:00\",\"dateModified\":\"2026-08-25T16:15:58+00:00\",\"description\":\"MILK. developed the packaging design for Em-eukal gum drops with a dynamic swirl of freshness, an eye-catching window and a clear call-to-action for maximum impact at the POS.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/gumdrops-em-eukal\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/gumdrops-em-eukal\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/gumdrops-em-eukal\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/MILK-EmEukal-Gummidrops-Design-02.jpg\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/MILK-EmEukal-Gummidrops-Design-02.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/gumdrops-em-eukal\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Em-eukal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"name\":\"MILK.\",\"description\":\"Food & Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\",\"name\":\"MILK\",\"alternateName\":\"MILK Packaging Design\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/gumdrops-em-eukal\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/gumdrops-em-eukal\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MILKDESIGNLAB\\\/\",\"https:\\\/\\\/www.instagram.com\\\/milkdesignlab\\\/\"],\"legalName\":\"M.I.L.K. Agentur f\u00fcr moderne Kommunikation GmbH\",\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/gumdrops-em-eukal\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/milk-design-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/milk-design-logo.png\",\"width\":1254,\"height\":1254,\"caption\":\"MILK\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Em-eukal gum drops - packaging design for a freshness kick","description":"MILK. developed the packaging design for Em-eukal gum drops with a dynamic swirl of freshness, an eye-catching window and a clear call-to-action for maximum impact at the POS.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.milk-food.de\/en\/project\/gumdrops-em-eukal\/","og_locale":"en_US","og_type":"article","og_title":"Em-eukal","og_description":"MILK. developed the packaging design for Em-eukal gum drops with a dynamic swirl of freshness, an eye-catching window and a clear call-to-action for maximum impact at the POS.","og_url":"https:\/\/www.milk-food.de\/en\/project\/gumdrops-em-eukal\/","og_site_name":"MILK.","article_publisher":"https:\/\/www.facebook.com\/MILKDESIGNLAB\/","article_modified_time":"2026-08-25T16:15:58+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/11\/MILK-EmEukal-Gummidrops-Design-02.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.milk-food.de\/en\/project\/gumdrops-em-eukal\/","url":"https:\/\/www.milk-food.de\/en\/project\/gumdrops-em-eukal\/","name":"Em-eukal gum drops - packaging design for a freshness kick","isPartOf":{"@id":"https:\/\/www.milk-food.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.milk-food.de\/en\/project\/gumdrops-em-eukal\/#primaryimage"},"image":{"@id":"https:\/\/www.milk-food.de\/en\/project\/gumdrops-em-eukal\/#primaryimage"},"thumbnailUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/11\/MILK-EmEukal-Gummidrops-Design-02.jpg","datePublished":"2021-02-22T15:25:23+00:00","dateModified":"2026-08-25T16:15:58+00:00","description":"MILK. developed the packaging design for Em-eukal gum drops with a dynamic swirl of freshness, an eye-catching window and a clear call-to-action for maximum impact at the POS.","breadcrumb":{"@id":"https:\/\/www.milk-food.de\/en\/project\/gumdrops-em-eukal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.milk-food.de\/en\/project\/gumdrops-em-eukal\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.milk-food.de\/en\/project\/gumdrops-em-eukal\/#primaryimage","url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/11\/MILK-EmEukal-Gummidrops-Design-02.jpg","contentUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/11\/MILK-EmEukal-Gummidrops-Design-02.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.milk-food.de\/en\/project\/gumdrops-em-eukal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.milk-food.de\/en\/"},{"@type":"ListItem","position":2,"name":"Em-eukal"}]},{"@type":"WebSite","@id":"https:\/\/www.milk-food.de\/en\/#website","url":"https:\/\/www.milk-food.de\/en\/","name":"MILK.","description":"Food & Design","publisher":{"@id":"https:\/\/www.milk-food.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.milk-food.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/www.milk-food.de\/en\/#organization","name":"MILK","alternateName":"MILK Packaging Design","url":"https:\/\/www.milk-food.de\/en\/","logo":{"@id":"https:\/\/www.milk-food.de\/en\/project\/gumdrops-em-eukal\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.milk-food.de\/en\/project\/gumdrops-em-eukal\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/MILKDESIGNLAB\/","https:\/\/www.instagram.com\/milkdesignlab\/"],"legalName":"M.I.L.K. Agentur f\u00fcr moderne Kommunikation GmbH","telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.milk-food.de\/en\/project\/gumdrops-em-eukal\/#local-main-organization-logo","url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/08\/milk-design-logo.png","contentUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/08\/milk-design-logo.png","width":1254,"height":1254,"caption":"MILK"}]}},"_links":{"self":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project\/630511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/media\/13497"}],"wp:attachment":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/media?parent=630511"}],"wp:term":[{"taxonomy":"project_food","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project_food?post=630511"},{"taxonomy":"project_client","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project_client?post=630511"},{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project_type?post=630511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}