{"id":754845,"date":"2023-06-27T15:32:03","date_gmt":"2023-06-27T13:32:03","guid":{"rendered":"https:\/\/www.milk-food.de\/projekt\/post-mix-generation\/"},"modified":"2026-08-25T18:25:43","modified_gmt":"2026-08-25T16:25:43","slug":"funq","status":"publish","type":"project","link":"https:\/\/www.milk-food.de\/en\/project\/funq\/","title":{"rendered":"FUNQ’"},"content":{"rendered":"\n

Services<\/p>\n

\n\t\t \n\t\t\t\tBrand development & strategy <\/a>\n\t\t \n\t\t\t\tFood Innovation <\/a>\n\t\t \n\t\t\t\tMarket research & shelf test <\/a>\n\t\t \n\t\t\t\tFood Branding & Corporate Design <\/a>\n\t\t \n\t\t\t\tFood Packaging Design <\/a>\n\t\t \n\t\t\t\tSustainable packaging advice <\/a>\n\t\t \n\t\t\t\tPOS Marketing <\/a>\n\t\t \n\t\t\t\tFood Marketing <\/a>\n\t\t \n\t\t\t\tSearch Marketing Food <\/a>\n\t\t <\/div>\n<\/div>\n\n

Everything is liquid. The guiding idea to FUNQ’ design is as big as the mission of<\/a> the young company. We are allowed to be responsible for the design and are looking forward to this Challenger Brand. So we are even invested with and believe in the post-mix generation. <\/p>\n\n

\"Funq<\/figure>\n\n

FUNQ – packaging with purpose. Do delicious, fruity drinks need artificial ingredients, lots of sugar and a lot of packaging waste? FUNQ’ answers this question quite clearly: No! <\/p>\n\n

www.funq.com<\/strong><\/a>Web-Design by: Scholz&VolkmerPhotography by: Florian Sch\u00fcppel<\/p>\n\n

MISSION MIX YOURSELF.<\/h3>\n\n

The three FUNQ’ founders have made it their mission to revolutionize the world of soft drinks with Tetra Paks made from 82% plant-based ingredients and plain tap water. FUNQ”s delicious, concentrated superfruit syrups greatly reduce environmental factors such as transportation, refrigeration and packaging in the D2C business model for online sales. We celebrate this and deliver the right packaging design: fewer calories, less sugar, less waste, but lots of enjoyment and fresh design. <\/p>\n\n

\"Funq<\/figure>\n\n
\"Funq<\/figure>\n\n
\"Funq<\/figure>\n\n

IT’S TIME TO DRINK ANEW.<\/h3>\n\n

Bright colors and a creative mix of fonts make the Superfruit syrups a real eye-catcher. With its focused design, FUNQ’ with its super intense and complex fruit flavor delights not only the tongue but also the eye. <\/p>\n\n

\"Funq<\/figure>\n\n

DESIGN: THE PERFECT MIX.<\/strong><\/h3>\n\n

The concise logo, the unique Liquid Type in the variety name and the lively handwriting give the FUNQ’ packs a cool, but also cheerfully optimistic look. Small messages and humorous references in the all-round design ensure a positive and exciting product experience even before the new world of enjoyment is explored. <\/p>\n\n

\"Funq<\/figure>\n\n

FUNQ’ IS LIKE SYRUP, ONLY COMPLETELY DIFFERENT. WE CALL THIS SUPERFRUIT SYRUP! <\/strong><\/h3>\n\n

Punk grapefruit<\/h4>\n\n

PUNK GRAPEFRUIT Superfruit Syrup rocks you awake with vitamins, minerals, guarana and caffeine.<\/p>\n\n

\"Funq
Funq punk is the new Pink<\/strong><\/figcaption><\/figure>\n
\n
\n
\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t <\/div>\n <\/div>\n\n\t\t
<\/div>\n
<\/div>\n
<\/div>\n <\/section>\n\n
\"how<\/figure>\n\n

Kick-Ass Lemon<\/h4>\n\n

KICK-ASS LEMON Superfruit Syrup is your refreshing energy boost with vitamins, minerals, ginseng and caffeine.<\/p>\n\n

\"Funq
Kicks your ass, but in loving!<\/strong><\/figcaption><\/figure>\n
\n
\n
\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t <\/div>\n <\/div>\n\n\t\t
<\/div>\n
<\/div>\n
<\/div>\n <\/section>\n\n
\"\"<\/figure>\n\n

Mighty Mango<\/h4>\n\n

MIGHTY MANGO superfruit syrup is not only popular with neighbors, but also invigorating. With vitamins, minerals and fine ginger note. <\/p>\n\n

\"Funq
Oh my Mango almighty!<\/strong><\/strong><\/figcaption><\/figure>\n
\n
\n
\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t <\/div>\n <\/div>\n\n\t\t
<\/div>\n
<\/div>\n
<\/div>\n <\/section>\n\n
\"\"<\/figure>\n\n

Zen-Like Blueberry<\/h4>\n\n

ZEN-LIKE BLUEBERRY Superfruit Syrup is censationally relaxing with vitamins, minerals and ashwagandha. Ashwa-who?!? Yes, Ashwagandha. <\/p>\n\n

\"Funq
Tense up!<\/strong><\/figcaption><\/figure>\n
\n
\n
\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t <\/div>\n <\/div>\n\n\t\t
<\/div>\n
<\/div>\n
<\/div>\n <\/section>\n\n
\"\"<\/figure>\n\n

Magic tangerine<\/h4>\n\n

MAGIC MANDARINE Superfruit Syrup will put a smile on your face. With vitamins, minerals and sea buckthorn. <\/p>\n\n

\"Funq
This is where the magic happens.<\/strong><\/figcaption><\/figure>\n
\n
\n
\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t <\/div>\n <\/div>\n\n\t\t
<\/div>\n
<\/div>\n
<\/div>\n <\/section>\n\n
READY TO DRINK NEW?<\/strong><\/h5>\n","protected":false},"excerpt":{"rendered":"

Post-mix generation.<\/p>\n","protected":false},"author":1,"featured_media":754126,"template":"","project_food":[872],"project_client":[860,871],"project_type":[1646],"class_list":["post-754845","project","type-project","status-publish","has-post-thumbnail","hentry","project_food-non-alcoholic-drinks","project_client-b2c-en","project_client-start-up","project_type-explore"],"acf":[],"yoast_head":"\nFUNQ' - Sustainable Packaging & Brand Design | MILK.<\/title>\n<meta name=\"description\" content=\"Packaging design for the post-mix generation: MILK. designs the challenger brand FUNQ' with strong shelf impact and bold branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/project\/funq\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FUNQ'\" \/>\n<meta property=\"og:description\" content=\"Packaging design for the post-mix generation: MILK. designs the challenger brand FUNQ' with strong shelf impact and bold branding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/project\/funq\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-25T16:25:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2023\/06\/milk-FUNQ_Tetra_Rendering_Hero_Lemon.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2312\" \/>\n\t<meta property=\"og:image:height\" content=\"1300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/funq\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/funq\\\/\",\"name\":\"FUNQ' - Sustainable Packaging & Brand Design | MILK.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/funq\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/funq\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/milk-FUNQ_Tetra_Rendering_Hero_Lemon.png\",\"datePublished\":\"2023-06-27T13:32:03+00:00\",\"dateModified\":\"2026-08-25T16:25:43+00:00\",\"description\":\"Packaging design for the post-mix generation: MILK. designs the challenger brand FUNQ' with strong shelf impact and bold branding.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/funq\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/funq\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/funq\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/milk-FUNQ_Tetra_Rendering_Hero_Lemon.png\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/milk-FUNQ_Tetra_Rendering_Hero_Lemon.png\",\"width\":2312,\"height\":1300,\"caption\":\"Food Packaging Design Agentur Umsetzungsbeispiel - Kick-Ass Lemon Energy Boost von FUNQ'\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/funq\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FUNQ’\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"name\":\"MILK.\",\"description\":\"Food & Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\",\"name\":\"MILK\",\"alternateName\":\"MILK Packaging Design\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/funq\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/funq\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MILKDESIGNLAB\\\/\",\"https:\\\/\\\/www.instagram.com\\\/milkdesignlab\\\/\"],\"legalName\":\"M.I.L.K. Agentur f\u00fcr moderne Kommunikation GmbH\",\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/funq\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/milk-design-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/milk-design-logo.png\",\"width\":1254,\"height\":1254,\"caption\":\"MILK\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"FUNQ' - Sustainable Packaging & Brand Design | MILK.","description":"Packaging design for the post-mix generation: MILK. designs the challenger brand FUNQ' with strong shelf impact and bold branding.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.milk-food.de\/en\/project\/funq\/","og_locale":"en_US","og_type":"article","og_title":"FUNQ'","og_description":"Packaging design for the post-mix generation: MILK. designs the challenger brand FUNQ' with strong shelf impact and bold branding.","og_url":"https:\/\/www.milk-food.de\/en\/project\/funq\/","og_site_name":"MILK.","article_publisher":"https:\/\/www.facebook.com\/MILKDESIGNLAB\/","article_modified_time":"2026-08-25T16:25:43+00:00","og_image":[{"width":2312,"height":1300,"url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2023\/06\/milk-FUNQ_Tetra_Rendering_Hero_Lemon.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.milk-food.de\/en\/project\/funq\/","url":"https:\/\/www.milk-food.de\/en\/project\/funq\/","name":"FUNQ' - Sustainable Packaging & Brand Design | MILK.","isPartOf":{"@id":"https:\/\/www.milk-food.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.milk-food.de\/en\/project\/funq\/#primaryimage"},"image":{"@id":"https:\/\/www.milk-food.de\/en\/project\/funq\/#primaryimage"},"thumbnailUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2023\/06\/milk-FUNQ_Tetra_Rendering_Hero_Lemon.png","datePublished":"2023-06-27T13:32:03+00:00","dateModified":"2026-08-25T16:25:43+00:00","description":"Packaging design for the post-mix generation: MILK. designs the challenger brand FUNQ' with strong shelf impact and bold branding.","breadcrumb":{"@id":"https:\/\/www.milk-food.de\/en\/project\/funq\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.milk-food.de\/en\/project\/funq\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.milk-food.de\/en\/project\/funq\/#primaryimage","url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2023\/06\/milk-FUNQ_Tetra_Rendering_Hero_Lemon.png","contentUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2023\/06\/milk-FUNQ_Tetra_Rendering_Hero_Lemon.png","width":2312,"height":1300,"caption":"Food Packaging Design Agentur Umsetzungsbeispiel - Kick-Ass Lemon Energy Boost von FUNQ'"},{"@type":"BreadcrumbList","@id":"https:\/\/www.milk-food.de\/en\/project\/funq\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.milk-food.de\/en\/"},{"@type":"ListItem","position":2,"name":"FUNQ’"}]},{"@type":"WebSite","@id":"https:\/\/www.milk-food.de\/en\/#website","url":"https:\/\/www.milk-food.de\/en\/","name":"MILK.","description":"Food & Design","publisher":{"@id":"https:\/\/www.milk-food.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.milk-food.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/www.milk-food.de\/en\/#organization","name":"MILK","alternateName":"MILK Packaging Design","url":"https:\/\/www.milk-food.de\/en\/","logo":{"@id":"https:\/\/www.milk-food.de\/en\/project\/funq\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.milk-food.de\/en\/project\/funq\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/MILKDESIGNLAB\/","https:\/\/www.instagram.com\/milkdesignlab\/"],"legalName":"M.I.L.K. Agentur f\u00fcr moderne Kommunikation GmbH","telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.milk-food.de\/en\/project\/funq\/#local-main-organization-logo","url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/08\/milk-design-logo.png","contentUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/08\/milk-design-logo.png","width":1254,"height":1254,"caption":"MILK"}]}},"_links":{"self":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project\/754845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/media\/754126"}],"wp:attachment":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/media?parent=754845"}],"wp:term":[{"taxonomy":"project_food","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project_food?post=754845"},{"taxonomy":"project_client","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project_client?post=754845"},{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project_type?post=754845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}