{"id":842162,"date":"2025-04-15T14:20:22","date_gmt":"2025-04-15T12:20:22","guid":{"rendered":"https:\/\/www.milk-food.de\/project\/koelln-reloat\/"},"modified":"2026-04-07T08:22:05","modified_gmt":"2026-04-07T06:22:05","slug":"koelln-reloat","status":"publish","type":"project","link":"https:\/\/www.milk-food.de\/en\/project\/koelln-reloat\/","title":{"rendered":"K\u00f6lln"},"content":{"rendered":"\n

Services<\/p>\n

\n\t\t \n\t\t\t\tFood Innovation <\/a>\n\t\t \n\t\t\t\tFood Packaging Design <\/a>\n\t\t <\/div>\n<\/div>\n\n

With our K\u00f6lln Trink-Mahlzeit design, we present the product for an enjoyable and conscious lifestyle in its most practical form.<\/p>\n

\n
\n
\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"Eine <\/a>\n <\/div>\n\t\t\t\t <\/div>\n <\/div>\n\n\t\t
<\/div>\n
<\/div>\n
<\/div>\n <\/section>\n\n

Design that creates brand identity.<\/h2>\n\n

RELOAT stands for energy, balance and joie de vivre. And that is exactly what the design reflects: modern, lively and full of flavor. <\/p>\n\n

The color palette is deliberately chosen – soft cream tones meet bold blue. This combination creates confidence, signals naturalness and at the same time gives a fresh, urban look. <\/p>\n\n

\"\"<\/figure>\n\n

Oats nice day – with the K\u00f6lln drinking meal.<\/h2>\n\n

The concise, sans serif typography looks confident and clear – just as the target group loves it. “RELOAT” is not just an innovative brand that thinks outside the box: the eye-catching lettering ensures brand recognition shelf impact. <\/p>\n

\n
\n
\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t
\n \n\t\t\t\t\t\t\t\"\" <\/a>\n <\/div>\n\t\t\t\t <\/div>\n <\/div>\n\n\t\t
<\/div>\n
<\/div>\n
<\/div>\n <\/section>\n\n

The reduced layout guides the eye in a targeted manner: Brand name, product type, flavor – everything can be grasped at first glance. The clear grid and clean type hierarchy emphasize the high-quality overall image. The result is a design that not only appeals, but also sells. <\/p>\n","protected":false},"excerpt":{"rendered":"

The Reloat drinking meal.<\/p>\n","protected":false},"author":2,"featured_media":842292,"template":"","project_food":[2177,875,874,872],"project_client":[860],"project_type":[1646,1647],"class_list":["post-842162","project","type-project","status-publish","has-post-thumbnail","hentry","project_food-convenience-en","project_food-bread-and-baked-goods","project_food-dairy-products-eggs-cheese","project_food-non-alcoholic-drinks","project_client-b2c-en","project_type-explore","project_type-create"],"acf":[],"yoast_head":"\nK\u00f6lln - MILK.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/project\/koelln-reloat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00f6lln\" \/>\n<meta property=\"og:description\" content=\"The Reloat drinking meal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/project\/koelln-reloat\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T06:22:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/04\/MILK-KOeLLN-Trinkmahlzeit-Design-02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/koelln-reloat\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/koelln-reloat\\\/\",\"name\":\"K\u00f6lln - MILK.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/koelln-reloat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/koelln-reloat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/MILK-KOeLLN-Trinkmahlzeit-Design-02.jpg\",\"datePublished\":\"2025-04-15T12:20:22+00:00\",\"dateModified\":\"2026-04-07T06:22:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/koelln-reloat\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/koelln-reloat\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/koelln-reloat\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/MILK-KOeLLN-Trinkmahlzeit-Design-02.jpg\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/MILK-KOeLLN-Trinkmahlzeit-Design-02.jpg\",\"width\":2048,\"height\":1152},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/koelln-reloat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"K\u00f6lln\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"name\":\"MILK.\",\"description\":\"Food & Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\",\"name\":\"MILK\",\"alternateName\":\"MILK Packaging Design\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/koelln-reloat\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/koelln-reloat\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MILKDESIGNLAB\\\/\",\"https:\\\/\\\/www.instagram.com\\\/milkdesignlab\\\/\"],\"legalName\":\"M.I.L.K. Agentur f\u00fcr moderne Kommunikation GmbH\",\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/koelln-reloat\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/milk-design-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/milk-design-logo.png\",\"width\":1254,\"height\":1254,\"caption\":\"MILK\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"K\u00f6lln - MILK.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.milk-food.de\/en\/project\/koelln-reloat\/","og_locale":"en_US","og_type":"article","og_title":"K\u00f6lln","og_description":"The Reloat drinking meal.","og_url":"https:\/\/www.milk-food.de\/en\/project\/koelln-reloat\/","og_site_name":"MILK.","article_publisher":"https:\/\/www.facebook.com\/MILKDESIGNLAB\/","article_modified_time":"2026-04-07T06:22:05+00:00","og_image":[{"width":2048,"height":1152,"url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/04\/MILK-KOeLLN-Trinkmahlzeit-Design-02.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.milk-food.de\/en\/project\/koelln-reloat\/","url":"https:\/\/www.milk-food.de\/en\/project\/koelln-reloat\/","name":"K\u00f6lln - MILK.","isPartOf":{"@id":"https:\/\/www.milk-food.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.milk-food.de\/en\/project\/koelln-reloat\/#primaryimage"},"image":{"@id":"https:\/\/www.milk-food.de\/en\/project\/koelln-reloat\/#primaryimage"},"thumbnailUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/04\/MILK-KOeLLN-Trinkmahlzeit-Design-02.jpg","datePublished":"2025-04-15T12:20:22+00:00","dateModified":"2026-04-07T06:22:05+00:00","breadcrumb":{"@id":"https:\/\/www.milk-food.de\/en\/project\/koelln-reloat\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.milk-food.de\/en\/project\/koelln-reloat\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.milk-food.de\/en\/project\/koelln-reloat\/#primaryimage","url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/04\/MILK-KOeLLN-Trinkmahlzeit-Design-02.jpg","contentUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/04\/MILK-KOeLLN-Trinkmahlzeit-Design-02.jpg","width":2048,"height":1152},{"@type":"BreadcrumbList","@id":"https:\/\/www.milk-food.de\/en\/project\/koelln-reloat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.milk-food.de\/en\/"},{"@type":"ListItem","position":2,"name":"K\u00f6lln"}]},{"@type":"WebSite","@id":"https:\/\/www.milk-food.de\/en\/#website","url":"https:\/\/www.milk-food.de\/en\/","name":"MILK.","description":"Food & Design","publisher":{"@id":"https:\/\/www.milk-food.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.milk-food.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/www.milk-food.de\/en\/#organization","name":"MILK","alternateName":"MILK Packaging Design","url":"https:\/\/www.milk-food.de\/en\/","logo":{"@id":"https:\/\/www.milk-food.de\/en\/project\/koelln-reloat\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.milk-food.de\/en\/project\/koelln-reloat\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/MILKDESIGNLAB\/","https:\/\/www.instagram.com\/milkdesignlab\/"],"legalName":"M.I.L.K. Agentur f\u00fcr moderne Kommunikation GmbH","telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.milk-food.de\/en\/project\/koelln-reloat\/#local-main-organization-logo","url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/08\/milk-design-logo.png","contentUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/08\/milk-design-logo.png","width":1254,"height":1254,"caption":"MILK"}]}},"_links":{"self":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project\/842162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/media\/842292"}],"wp:attachment":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/media?parent=842162"}],"wp:term":[{"taxonomy":"project_food","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project_food?post=842162"},{"taxonomy":"project_client","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project_client?post=842162"},{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project_type?post=842162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}