{"id":842260,"date":"2024-04-17T17:00:53","date_gmt":"2024-04-17T15:00:53","guid":{"rendered":"https:\/\/www.milk-food.de\/project\/knut-hansen\/"},"modified":"2026-04-13T12:14:24","modified_gmt":"2026-04-13T10:14:24","slug":"knut-hansen","status":"publish","type":"project","link":"https:\/\/www.milk-food.de\/en\/project\/knut-hansen\/","title":{"rendered":"Knut Hansen"},"content":{"rendered":"\n

Services<\/p>\n

\n\t\t \n\t\t\t\tBrand development & strategy <\/a>\n\t\t \n\t\t\t\tFood Branding & Corporate Design <\/a>\n\t\t \n\t\t\t\tFood Packaging Design <\/a>\n\t\t <\/div>\n<\/div>\n\n

We are very pleased that we have been able to contribute to Knut Hansen establishing itself as one of the leading gin brands in Germany and is now the No. 1 handcrafted gin.<\/p>\n\n

\"\"<\/figure>\n\n

Came to stay.<\/h2>\n\n

After its major revival in the 2000s, gin has once again become a cult spirit and a real lifestyle product. Which is cool, because we love gin and design. Both have been greatly boosted by this development. However, this also raises an important question for marketing: how do you stand out from the gin mainstream through design? <\/p>\n\n

This question was also on the minds of Martin and Kaspar, the founders of Knut Hansen, when they commissioned us to develop a unique and unmistakable design for their Hamburg gin.<\/p>\n\n

The answer was found in the start-up’s fundamental motivation. In addition to its North German name, the Hamburg gin was also to be given a nautical look that visually conveys the brand values: Pithiness, adventurousness, freedom, willpower, sustainability. <\/p>\n\n

\"\"<\/figure>\n\n

The face of the brand.<\/h2>\n\n

The rough sailor Knut Hansen with the bright blue eyes. The design and brand presence is of course characterized by the display-strong face with the intense look, but also by the blue signal color in combination with the otherwise monochrome, minimalist design. <\/p>\n\n

\"\"<\/figure>\n\n

In addition to the clear, sans serif typography, an illustration style was chosen that strongly expresses the wonderfully rugged nature of the north and creates an unseen aesthetic on the shelf.<\/p>\n\n

Well then, dew!<\/p>\n","protected":false},"excerpt":{"rendered":"

The Hamburg gin with the blue eyes.<\/p>\n","protected":false},"author":2,"featured_media":842286,"template":"","project_food":[870],"project_client":[860,871],"project_type":[1647],"class_list":["post-842260","project","type-project","status-publish","has-post-thumbnail","hentry","project_food-alcoholic-drinks","project_client-b2c-en","project_client-start-up","project_type-create"],"acf":[],"yoast_head":"\nKnut Hansen - MILK.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/project\/knut-hansen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Knut Hansen\" \/>\n<meta property=\"og:description\" content=\"The Hamburg gin with the blue eyes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/project\/knut-hansen\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T10:14:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/04\/MILK-Knut-Hansen-Design-01-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/knut-hansen\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/knut-hansen\\\/\",\"name\":\"Knut Hansen - MILK.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/knut-hansen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/knut-hansen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/MILK-Knut-Hansen-Design-01-1.jpg\",\"datePublished\":\"2024-04-17T15:00:53+00:00\",\"dateModified\":\"2026-04-13T10:14:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/knut-hansen\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/knut-hansen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/knut-hansen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/MILK-Knut-Hansen-Design-01-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/MILK-Knut-Hansen-Design-01-1.jpg\",\"width\":2048,\"height\":1152},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/knut-hansen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/food-packaging-design-agency-home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Knut Hansen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"name\":\"MILK.\",\"description\":\"Food & Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\",\"name\":\"MILK\",\"alternateName\":\"MILK Packaging Design\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/knut-hansen\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/knut-hansen\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MILKDESIGNLAB\\\/\",\"https:\\\/\\\/www.instagram.com\\\/milkdesignlab\\\/\"],\"legalName\":\"M.I.L.K. 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