{"id":842266,"date":"2025-04-07T18:00:05","date_gmt":"2025-04-07T16:00:05","guid":{"rendered":"https:\/\/www.milk-food.de\/project\/schaefer-kaeffchen\/"},"modified":"2026-07-09T12:29:08","modified_gmt":"2026-07-09T10:29:08","slug":"schaefer-kaeffchen","status":"publish","type":"project","link":"https:\/\/www.milk-food.de\/en\/project\/schaefer-kaeffchen\/","title":{"rendered":"Sch\u00e4fer K\u00e4ffchen"},"content":{"rendered":"\n

Services<\/p>\n

\n\t\t \n\t\t\t\tFood Branding & Corporate Design <\/a>\n\t\t \n\t\t\t\tFood Packaging Design <\/a>\n\t\t <\/div>\n<\/div>\n\n

With“K\u00e4ffchen”<\/strong>, we have developed the first own brand in the coffee sector for Sch\u00e4fer – Dein B\u00e4cker, one of Germany’s most modern artisan bakeries.<\/p>\n\n

\"\"<\/figure>\n\n

K\u00e4ffchen – Cheeky in look, strong in taste.<\/h2>\n\n

Our challenge: the new coffee brand should not only look really good behind the counter, but also be so visually strong and eye-catching that every Sch\u00e4fer customer wants to pick up a bag straight away. This not only works very well because of the catchy brand name, the fine Arabica coffee also impresses with its full-bodied taste. The hand-illustrated, detailed design makes the matt 1 kg stand-up pouches a real eye-catcher and charmingly whets the appetite for the next cup. <\/p>\n\n

\"\"<\/figure>\n\n

The coffee with the monkey.<\/h2>\n\n

At the center of the design: a small, cheeky monkey happily tossing a coffee cup into the air. The stylized illustration is lovingly hand-drawn – simple, rustic, but high-quality. The little monkey is the friendly face of the brand that immediately catches the eye and stays in the memory. <\/p>\n\n

\"\"<\/figure>\n\n
\"\"<\/figure>\n\n

The monkey’s surroundings are characterized by organic shapes: tropical jungle leaves, hints of coffee beans and graphic details merge to create a lively scene. The white-on-color contrasts ensure clarity and modernity, while the illustrations simultaneously radiate naturalness and originality. The reduced color palette has a sophisticated effect, while the look remains high-quality and authentic. <\/p>\n\n

    \n
  • Caff\u00e8 Crema – in strong red: mild, round, always just right. The red bag signals warmth, enjoyment and emotion. <\/strong><\/li>\n\n\n\n
  • Espresso – in deep black: intense, aromatic, full of character. The black look stands for intense aroma and strong taste. <\/strong><\/li>\n<\/ul>\n\n

    The colors not only serve to identify the varieties, but also provide emotional support for the respective flavors.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The coffee with the monkey.<\/p>\n","protected":false},"author":2,"featured_media":842237,"template":"","project_food":[872],"project_client":[3401,865,860],"project_type":[1647],"class_list":["post-842266","project","type-project","status-publish","has-post-thumbnail","hentry","project_food-non-alcoholic-drinks","project_client-retail-brand","project_client-b2b-en","project_client-b2c-en","project_type-create"],"acf":[],"yoast_head":"\nSch\u00e4fer K\u00e4ffchen - Brand & Packaging Design for coffee | MILK.<\/title>\n<meta name=\"description\" content=\"MILK. develops K\u00e4ffchen, the first coffee brand for Sch\u00e4fer - Dein B\u00e4cker: hand-illustrated packaging design with a cheeky little monkey, strong shelf impact and a charming brand world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/project\/schaefer-kaeffchen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sch\u00e4fer K\u00e4ffchen\" \/>\n<meta property=\"og:description\" content=\"MILK. develops K\u00e4ffchen, the first coffee brand for Sch\u00e4fer - 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