{"id":844323,"date":"2025-07-04T20:19:32","date_gmt":"2025-07-04T18:19:32","guid":{"rendered":"https:\/\/www.milk-food.de\/project\/hela\/"},"modified":"2026-05-21T19:04:29","modified_gmt":"2026-05-21T17:04:29","slug":"hela","status":"publish","type":"project","link":"https:\/\/www.milk-food.de\/en\/project\/hela\/","title":{"rendered":"Hela"},"content":{"rendered":"\n

Services<\/p>\n

\n\t\t \n\t\t\t\tFood Branding & Corporate Design <\/a>\n\t\t \n\t\t\t\tFood Packaging Design <\/a>\n\t\t <\/div>\n<\/div>\n\n

Another reason to celebrate: our new design for the anniversary edition for the traditional brand Hela, which has stood for genuine taste and family values for over 120 years. Our task: to develop a packaging design that tells a story – stylish, high-quality and with real brand awareness. <\/p>\n\n

\"\"<\/figure>\n\n

Limited edition with impact<\/h2>\n\n

For the anniversary of the popular curry ketchup, we have designed a special edition that conveys value and tradition at first glance. At the center is an elegantly integrated golden “120” – subtle, classy, iconic. Framed by climbing spices, the seal stands for the great tradition of the brand and what it still stands for today: spicy ketchup enjoyment. A design statement that both honors history and signals the future. <\/p>\n\n

\"\"<\/figure>\n\n

Between nostalgia and modernity<\/h3>\n\n

Our packaging specifically combines classic design elements with a modern look and feel. The look is valuable and familiar, but at the same time designed to stand out on any shelf. The aim was to take Hela’s brand identity further – in an aesthetic balance of past and innovation. <\/p>\n\n

\"\"<\/figure>\n\n

Strategic design for strong brand stories<\/h3>\n\n

As an agency, our focus is on turning design into a brand ambassador. This anniversary edition is a good example of how design not only has a decorative effect, but also has an emotional impact and brings history to life. This is exactly what our work stands for: creativity with substance. <\/p>\n\n

\"\"<\/figure>\n\n

We are proud to have helped shape a piece of Hela history with this edition. Projects like this show how strongly packaging design can shape the perception of a brand – when attitude, history and design work together perfectly. <\/p>\n\n

Does your product also have a story to tell? Let’s talk! \ud83d\ude09 <\/p>\n","protected":false},"excerpt":{"rendered":"

120 years of Hela – an anniversary you can touch.<\/p>\n","protected":false},"author":2,"featured_media":844306,"template":"","project_food":[2178],"project_client":[860],"project_type":[1647],"class_list":["post-844323","project","type-project","status-publish","has-post-thumbnail","hentry","project_food-spices-delicatessen","project_client-b2c-en","project_type-create"],"acf":[],"yoast_head":"\n120 years of HELA Limited Edition Packaging Design - MILK.<\/title>\n<meta name=\"description\" content=\"Our packaging design for the traditional brand HELA on its 120th anniversary. Tradition meets modernity - here's to another 120 years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/project\/hela\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hela\" \/>\n<meta property=\"og:description\" content=\"Our packaging design for the traditional brand HELA on its 120th anniversary. Tradition meets modernity - here's to another 120 years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/project\/hela\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-21T17:04:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/07\/MILK-EG_HELA_120Jahre_2048x1152_01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/hela\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/hela\\\/\",\"name\":\"120 years of HELA Limited Edition Packaging Design - MILK.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/hela\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/hela\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MILK-EG_HELA_120Jahre_2048x1152_01.jpg\",\"datePublished\":\"2025-07-04T18:19:32+00:00\",\"dateModified\":\"2026-05-21T17:04:29+00:00\",\"description\":\"Our packaging design for the traditional brand HELA on its 120th anniversary. Tradition meets modernity - here's to another 120 years.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/hela\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/hela\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/hela\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MILK-EG_HELA_120Jahre_2048x1152_01.jpg\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MILK-EG_HELA_120Jahre_2048x1152_01.jpg\",\"width\":2048,\"height\":1152},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/hela\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/food-packaging-design-agency-home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hela\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"name\":\"MILK.\",\"description\":\"Food & Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\",\"name\":\"MILK\",\"alternateName\":\"MILK Packaging Design\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/hela\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/hela\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MILKDESIGNLAB\\\/\",\"https:\\\/\\\/www.instagram.com\\\/milkdesignlab\\\/\"],\"legalName\":\"M.I.L.K. Agentur f\u00fcr moderne Kommunikation GmbH\",\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/hela\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/milk-design-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/milk-design-logo.png\",\"width\":1254,\"height\":1254,\"caption\":\"MILK\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"120 years of HELA Limited Edition Packaging Design - MILK.","description":"Our packaging design for the traditional brand HELA on its 120th anniversary. Tradition meets modernity - here's to another 120 years.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.milk-food.de\/en\/project\/hela\/","og_locale":"en_US","og_type":"article","og_title":"Hela","og_description":"Our packaging design for the traditional brand HELA on its 120th anniversary. Tradition meets modernity - here's to another 120 years.","og_url":"https:\/\/www.milk-food.de\/en\/project\/hela\/","og_site_name":"MILK.","article_publisher":"https:\/\/www.facebook.com\/MILKDESIGNLAB\/","article_modified_time":"2026-05-21T17:04:29+00:00","og_image":[{"width":2048,"height":1152,"url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/07\/MILK-EG_HELA_120Jahre_2048x1152_01.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.milk-food.de\/en\/project\/hela\/","url":"https:\/\/www.milk-food.de\/en\/project\/hela\/","name":"120 years of HELA Limited Edition Packaging Design - MILK.","isPartOf":{"@id":"https:\/\/www.milk-food.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.milk-food.de\/en\/project\/hela\/#primaryimage"},"image":{"@id":"https:\/\/www.milk-food.de\/en\/project\/hela\/#primaryimage"},"thumbnailUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/07\/MILK-EG_HELA_120Jahre_2048x1152_01.jpg","datePublished":"2025-07-04T18:19:32+00:00","dateModified":"2026-05-21T17:04:29+00:00","description":"Our packaging design for the traditional brand HELA on its 120th anniversary. Tradition meets modernity - here's to another 120 years.","breadcrumb":{"@id":"https:\/\/www.milk-food.de\/en\/project\/hela\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.milk-food.de\/en\/project\/hela\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.milk-food.de\/en\/project\/hela\/#primaryimage","url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/07\/MILK-EG_HELA_120Jahre_2048x1152_01.jpg","contentUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/07\/MILK-EG_HELA_120Jahre_2048x1152_01.jpg","width":2048,"height":1152},{"@type":"BreadcrumbList","@id":"https:\/\/www.milk-food.de\/en\/project\/hela\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.milk-food.de\/en\/food-packaging-design-agency-home\/"},{"@type":"ListItem","position":2,"name":"Hela"}]},{"@type":"WebSite","@id":"https:\/\/www.milk-food.de\/en\/#website","url":"https:\/\/www.milk-food.de\/en\/","name":"MILK.","description":"Food & Design","publisher":{"@id":"https:\/\/www.milk-food.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.milk-food.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/www.milk-food.de\/en\/#organization","name":"MILK","alternateName":"MILK Packaging Design","url":"https:\/\/www.milk-food.de\/en\/","logo":{"@id":"https:\/\/www.milk-food.de\/en\/project\/hela\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.milk-food.de\/en\/project\/hela\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/MILKDESIGNLAB\/","https:\/\/www.instagram.com\/milkdesignlab\/"],"legalName":"M.I.L.K. Agentur f\u00fcr moderne Kommunikation GmbH","telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.milk-food.de\/en\/project\/hela\/#local-main-organization-logo","url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/08\/milk-design-logo.png","contentUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/08\/milk-design-logo.png","width":1254,"height":1254,"caption":"MILK"}]}},"_links":{"self":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project\/844323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/media\/844306"}],"wp:attachment":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/media?parent=844323"}],"wp:term":[{"taxonomy":"project_food","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project_food?post=844323"},{"taxonomy":"project_client","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project_client?post=844323"},{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/project_type?post=844323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}