{"id":844749,"date":"2025-07-11T11:20:24","date_gmt":"2025-07-11T09:20:24","guid":{"rendered":"https:\/\/www.milk-food.de\/project\/crunchips-stackers\/"},"modified":"2026-08-25T18:10:21","modified_gmt":"2026-08-25T16:10:21","slug":"crunchips-stackers","status":"publish","type":"project","link":"https:\/\/www.milk-food.de\/en\/project\/crunchips-stackers\/","title":{"rendered":"Crunchips"},"content":{"rendered":"\n

Services<\/p>\n

\n\t\t \n\t\t\t\tFood Packaging Design <\/a>\n\t\t <\/div>\n<\/div>\n\n

The new Crunchips Stackers<\/em> by Lorenz. Stacks of intensely aromatic crunch – meets bright colors that visually reinforce the character of each product. Our new design provides targeted impulses for shelf impact and brand differentiation. How to create snacking pleasure at first glance! <\/p>\n\n

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Packaging design – with crunch!<\/h2>\n\n

The striking glitch effect<\/em> in the key visual makes the stacked chips on the tin literally explode. A little foretaste of the flavor kick later on the tongue. With the tasty touch shots, which immediately whet the appetite for spicy potato chips, the design makes the product tasty even before you lift the lid.<\/em> <\/p>\n

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Stack it. Love it. Design it. <\/strong><\/h3>\n\n

The Stackers bring Crunchips into a new segment – and we were allowed to develop the brand image for it. From the precisely balanced logo development to the careful choice of colors, the packaging not only conveys varieties, but also brand power. <\/p>\n\n

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This is how brand building through design works.<\/h2>\n\n

Thanks to a well thought-out all-round design, a clear structure of the packaging elements and modern staged moments of indulgence and crunch, the result is packaging design that sells – not just stacked potato chips, but heaps of brand experiences.<\/p>\n\n

Does your brand need more bite?<\/strong><\/p>\n\n

Let’s crunch!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The new Stackers – Crunch it. Love it. <\/p>\n","protected":false},"author":2,"featured_media":845068,"template":"","project_food":[2177],"project_client":[860],"project_type":[1647],"class_list":["post-844749","project","type-project","status-publish","has-post-thumbnail","hentry","project_food-convenience-en","project_client-b2c-en","project_type-create"],"acf":[],"yoast_head":"\nCrunchips Stackers - Bold packaging for a strong shelf impact.<\/title>\n<meta name=\"description\" content=\"MILK. developed the packaging design for Crunchips Stackers with an explosive glitch look, intense colors and maximum shelf impact for Lorenz's new potato chips segment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/project\/crunchips-stackers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crunchips\" \/>\n<meta property=\"og:description\" content=\"MILK. developed the packaging design for Crunchips Stackers with an explosive glitch look, intense colors and maximum shelf impact for Lorenz's new potato chips segment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/project\/crunchips-stackers\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-25T16:10:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/07\/Stackers-referenz-20250616_Zeichenflaeche-1-Kopie-56-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/crunchips-stackers\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/crunchips-stackers\\\/\",\"name\":\"Crunchips Stackers - 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