{"id":844755,"date":"2025-07-12T11:46:56","date_gmt":"2025-07-12T09:46:56","guid":{"rendered":"https:\/\/www.milk-food.de\/project\/rossmann-laudatio\/"},"modified":"2026-08-28T14:42:26","modified_gmt":"2026-08-28T12:42:26","slug":"rossmann-laudatio","status":"publish","type":"project","link":"https:\/\/www.milk-food.de\/en\/project\/rossmann-laudatio\/","title":{"rendered":"Rossmann laudation"},"content":{"rendered":"\n
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Outstanding packaging design for this private label: German Brand Award 2026<\/a><\/p>\n\n\n\n

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Services<\/p>\n

\n\t\t \n\t\t\t\tFood Branding & Corporate Design <\/a>\n\t\t \n\t\t\t\tFood Packaging Design <\/a>\n\t\t \n\t\t\t\tMarket research & shelf test <\/a>\n\t\t <\/div>\n<\/div>\n\n

Laudatio by Rossmann – rethought from the ground up: we redeveloped the own brand from the concept idea to the final print data. The central design element is the light-flooded taste shot on the facing: it captures a moment of pure enjoyment. This appeals to the senses at the POS even before the first sip has been drunk and conveys warmth, joy and trust – values that consumers particularly appreciate in a hectic everyday life. <\/p>\n\n

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Of colors that smell of taste<\/h2>\n\n

With over 800 flavors, coffee is one of the most complex natural products of all! We have translated this impressive variety of flavors into Laudatio’s new visual identity with a generous palette of bold, cheerful colors. The strong color coding differentiates the varieties and makes them easy for customers to find. <\/p>\n\n

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Emotional typography meets systematic design<\/h2>\n\n

From the Laudatio logo to the typeface: The new design impresses with modern, clear and at the same time characterful fonts. Typography grids and modular information areas ensure a stringent design. This allows up to <\/strong>ten languages per pack. A flexible system that can be optimally applied to different packaging formats. <\/p>\n

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Variety of enjoyment: coffee pods, whole beans & co.<\/h2>\n\n

With our rebranding, Laudatio is perfectly positioned for the future. Visually strong, emotionally approachable and structurally precise – all design elements result in a brand bracket with a strong character and a long-distance effect at the POS. Like good coffee in a cup, the new design is convincing on the shelf: with personality, warmth and subtle nuances of taste. <\/p>\n

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Fancy a coffee? It’s a great way to talk about your project! <\/strong><\/p>\n\n

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Virtual Coffee Break<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Rebranding for Rossmann’s own coffee brand.<\/p>\n","protected":false},"author":1,"featured_media":844503,"template":"","project_food":[872],"project_client":[3401,860],"project_type":[1647],"class_list":["post-844755","project","type-project","status-publish","has-post-thumbnail","hentry","project_food-non-alcoholic-drinks","project_client-retail-brand","project_client-b2c-en","project_type-create"],"acf":[],"yoast_head":"\nRossmann laudation Packaging Redesign | MILK.<\/title>\n<meta name=\"description\" content=\"Food Packaging Design for Rossmann: MILK. reimagines the company\u2019s private-label coffee brand\u2014emotional, flexible, and with strong visual impact at the point of sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/project\/rossmann-laudatio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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