{"id":844779,"date":"2025-07-10T14:08:18","date_gmt":"2025-07-10T12:08:18","guid":{"rendered":"https:\/\/www.milk-food.de\/project\/fruucs\/"},"modified":"2026-08-28T14:43:58","modified_gmt":"2026-08-28T12:43:58","slug":"fruucs","status":"publish","type":"project","link":"https:\/\/www.milk-food.de\/en\/project\/fruucs\/","title":{"rendered":"FRUUCS"},"content":{"rendered":"\n

Services<\/p>\n

\n\t\t \n\t\t\t\tBrand development & strategy <\/a>\n\t\t \n\t\t\t\tProduct development & innovations <\/a>\n\t\t \n\t\t\t\tMarket research & shelf test <\/a>\n\t\t \n\t\t\t\tFood Branding & Corporate Design <\/a>\n\t\t \n\t\t\t\tFood Packaging Design <\/a>\n\t\t \n\t\t\t\tSustainable packaging advice <\/a>\n\t\t \n\t\t\t\tPOS Marketing <\/a>\n\t\t <\/div>\n<\/div>\n\n

Our packaging design for FRUUCS tells the pure story of nature. From the orchard to the food retail shelf. The freeze-dried fruit takes center stage. Colorful, bright, lively – this creates an emotional connection to the product that you can see and taste. <\/p>\n\n

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Not only pure fruit but also pure packaging: minimalist design in a directly printed glass cylinder.<\/strong><\/h2>\n\n

From rich strawberry red to deep blueberry blue. Each fruit provides its own natural color for a colorful variety in a fruity range with a high recognition value. The single-colored, white look of the umbrella brand with its fresh, minimalist style brings lightness to the shelf – and differentiates itself specifically in the snack segment. <\/p>\n\n

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Visibility that creates trust<\/h2>\n\n

The large white variety lettering on the delicious, freeze-dried fruit is a real eye-catcher. The real product colors and the minimalist glass packaging create a direct, visual approach to the product that conveys naturalness and invites you to grab it. <\/p>\n\n

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Every variety a statement<\/h2>\n\n

The minimalist, modern FRUUCS logo is complemented by graphic elements that combine naturalness and fruitiness. Stylized leaves, soft curves and a sans serif typeface form a brand that embodies clarity, freshness and purity – snackable, lovable, memorable. <\/p>\n\n

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Fruuty Shelf Impact<\/h2>\n\n

Clear wording, design without frills, bright variety colors and clear structures ensure strong visibility at the POS. A design that arouses curiosity – and sticks. <\/p>\n\n

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Work up an appetite?<\/h2>\n
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Whether it’s a snack, topping or breakfast booster – we design packaging that communicates freshness and showcases naturalness. Let’s make it pop! \ud83c\udf53\u2728 <\/p>\n","protected":false},"excerpt":{"rendered":"

100% pure fruit.<\/p>\n","protected":false},"author":2,"featured_media":844587,"template":"","project_food":[2177,869],"project_client":[860],"project_type":[1646,1647,3380],"class_list":["post-844779","project","type-project","status-publish","has-post-thumbnail","hentry","project_food-convenience-en","project_food-fruit-vegetables","project_client-b2c-en","project_type-explore","project_type-create","project_type-activate"],"acf":[],"yoast_head":"\nFRUUCS Packaging Design | MILK.<\/title>\n<meta name=\"description\" content=\"Food Packaging Design for FRUUCS: MILK. showcases pure fruit with a minimalist design, vibrant colors, and strong shelf impact at the point of sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/project\/fruucs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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