{"id":846485,"date":"2025-07-12T10:26:00","date_gmt":"2025-07-12T08:26:00","guid":{"rendered":"https:\/\/www.milk-food.de\/project\/mamaye\/"},"modified":"2026-05-08T13:48:44","modified_gmt":"2026-05-08T11:48:44","slug":"mamaye","status":"publish","type":"project","link":"https:\/\/www.milk-food.de\/en\/project\/mamaye\/","title":{"rendered":"Mamaye"},"content":{"rendered":"\n

Services<\/p>\n

\n\t\t \n\t\t\t\tBrand development & strategy <\/a>\n\t\t \n\t\t\t\tFood Branding & Corporate Design <\/a>\n\t\t \n\t\t\t\tFood Packaging Design <\/a>\n\t\t \n\t\t\t\tPOS Marketing <\/a>\n\t\t <\/div>\n<\/div>\n\n

Colors, patterns and spices: Mamaye stands for the variety of flavors of East Africa – interpreted in a modern way, told authentically. Our design gets to the heart of the vibrant food culture of Eritrea and Ethiopia – with bold colors, powerful patterns and a cheerful design language that inspires. In this way, Mamaye creates quick, uncomplicated access to East African cuisine and brings a new variety of flavors into everyday life. <\/p>\n\n

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Inspired by real life.<\/h2>\n\n

The recipes come directly from the family kitchen – passed down from generation to generation and are now brought to your table by the founders Bahleby and Yemi. Mamaye means “mom” – and what’s inside is just as loving. Thanks to our design, you can see that at first glance. <\/p>\n\n

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Packaging design with taste that connects.<\/h2>\n\n

We have developed a brand world for Mamaye that is just as spicy and authentic as the dishes themselves. From the packaging to the visual language: every detail tells of community, hospitality and enjoyment. The traditional patterns of East African fabrics radiate joie de vivre and bring colorful enjoyment to every kitchen. Of course. Honest. Confident. Combined with organic ingredients and a unique taste – that’s Mamaye. <\/p>\n\n

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East Africa in a glass.<\/h2>\n\n

Whether Silsi, Misir or Ades – the focus of the shoot was not just on the dishes, but on the feeling behind them. With handmade ceramics, natural materials and a setting that breathes authenticity. For real food lovers, design fans and explorers. <\/p>\n","protected":false},"excerpt":{"rendered":"

Bring the taste of East Africa into your home!<\/p>\n","protected":false},"author":2,"featured_media":844437,"template":"","project_food":[2177,2178,873],"project_client":[860,871],"project_type":[1646,1647],"class_list":["post-846485","project","type-project","status-publish","has-post-thumbnail","hentry","project_food-convenience-en","project_food-spices-delicatessen","project_food-miscellaneous","project_client-b2c-en","project_client-start-up","project_type-explore","project_type-create"],"acf":[],"yoast_head":"\nMamaye - Packaging Design for East African Food | MILK.<\/title>\n<meta name=\"description\" content=\"Inspired by Eritrea and Ethiopia: MILK. creates a colorful packaging design for Mamaye that makes community, hospitality and enjoyment visible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/project\/mamaye\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mamaye\" \/>\n<meta property=\"og:description\" content=\"Inspired by Eritrea and Ethiopia: MILK. creates a colorful packaging design for Mamaye that makes community, hospitality and enjoyment visible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/project\/mamaye\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-08T11:48:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/07\/MILK-REF-Mamaye-1.815-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/mamaye\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/mamaye\\\/\",\"name\":\"Mamaye - 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