{"id":856461,"date":"2026-02-10T18:12:26","date_gmt":"2026-02-10T17:12:26","guid":{"rendered":"https:\/\/www.milk-food.de\/project\/voeslauer-fizzz\/"},"modified":"2026-06-03T11:58:31","modified_gmt":"2026-06-03T09:58:31","slug":"voeslauer-fizzz","status":"publish","type":"project","link":"https:\/\/www.milk-food.de\/en\/project\/voeslauer-fizzz\/","title":{"rendered":"V\u00f6slauer FIZZZ"},"content":{"rendered":"\n

Services<\/p>\n

\n\t\t \n\t\t\t\tBrand development & strategy <\/a>\n\t\t \n\t\t\t\tProduct development & innovations <\/a>\n\t\t \n\t\t\t\tFood Branding & Corporate Design <\/a>\n\t\t \n\t\t\t\tFood Packaging Design <\/a>\n\t\t <\/div>\n<\/div>\n\n

With FIZZZ<\/strong>, V\u00f6slauer<\/a> brings non-alcoholic aperitif enjoyment into the PET bottle – and we have given the products the visual appearance for this.<\/p>\n\n

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The task: A product that is somewhere between a soft drink and a spritz moment needs a clear positioning. It should be light, grown-up, stylish – but not staid. Summery, but not kitschy. <\/p>\n\n

Our solution starts with the core of the idea: aperitif culture without alcohol.<\/strong> This gave rise to the packaging design for V\u00f6slauer FIZZZ. The Viennese lead agency DMB.<\/a> developed the leitmotif “Fizzzy without Dizzzy<\/em> ” – an attitude that communicates lightness without emphasizing sacrifice. <\/p>\n\n

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Fizzzy without Dizzzy.<\/h2>\n\n

We have given the product an independent visual language that clearly stands out from the classic lemonade environment and yet remains anchored in the V\u00f6slauer cosmos.<\/p>\n\n