{"id":860030,"date":"2026-03-30T13:09:14","date_gmt":"2026-03-30T11:09:14","guid":{"rendered":"https:\/\/www.milk-food.de\/project\/eselmehl\/"},"modified":"2026-08-28T14:46:42","modified_gmt":"2026-08-28T12:46:42","slug":"eselmehl","status":"publish","type":"project","link":"https:\/\/www.milk-food.de\/en\/project\/eselmehl\/","title":{"rendered":"Eselmehl"},"content":{"rendered":"\n

Services<\/p>\n

\n\t\t \n\t\t\t\tFood Branding & Corporate Design <\/a>\n\t\t \n\t\t\t\tFood Packaging Design <\/a>\n\t\t <\/div>\n<\/div>\n\n

The relaunch of <\/strong> GoodMills\u2019<\/strong> long-established Austrian brand \u201cEselmehl\u201d <\/strong>focused on the careful modernization of an iconic packaging design. The goal was to maintain the brand\u2019s high level of recognition while developing a contemporary, eye-catching design for the shelf. <\/p>\n\n

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Eselmehl \u2013 tradition reimagined.<\/h2>\n\n

The existing design was characterized by its illustrative imagery and bold colors, but its overall look felt cluttered and outdated. The new design has been deliberately streamlined: clean lines, a minimalist color palette, and more precise typography create a sense of calm and structure. <\/p>\n

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The iconic donkey illustration remains a central brand element, but its impact has been enhanced and it has been better integrated into the layout. At the same time, the new content hierarchy improves readability and guides consumers\u2019 eyes more quickly to the relevant product information\u2014a crucial factor in purchasing decisions at the shelf. <\/p>\n\n

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The result is modern packaging that preserves tradition and heritage while significantly enhancing its visual impact, clarity, and perceived value\u2014thus successfully guiding the brand into the future.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tradition reimagined.<\/p>\n","protected":false},"author":2,"featured_media":858951,"template":"","project_food":[875],"project_client":[860],"project_type":[1647],"class_list":["post-860030","project","type-project","status-publish","has-post-thumbnail","hentry","project_food-bread-and-baked-goods","project_client-b2c-en","project_type-create"],"acf":[],"yoast_head":"\nEselmehl Packaging Redesign | MILK.<\/title>\n<meta name=\"description\" content=\"Food Packaging Design for Eselmehl: MILK. modernizes the traditional Austrian brand\u2014with greater clarity, perceived value, and visibility at the point of sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/project\/eselmehl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eselmehl\" \/>\n<meta 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