{"id":860187,"date":"2026-03-13T13:00:57","date_gmt":"2026-03-13T12:00:57","guid":{"rendered":"https:\/\/www.milk-food.de\/project\/novula\/"},"modified":"2026-06-29T11:28:22","modified_gmt":"2026-06-29T09:28:22","slug":"novula","status":"publish","type":"project","link":"https:\/\/www.milk-food.de\/en\/project\/novula\/","title":{"rendered":"Novula"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">    <p class=\"has-small-font-size\">Services<\/p>\n    <div class=\"tags\">\n\t\t            <a href=\"https:\/\/www.milk-food.de\/en\/service\/product-development-innovations\/\" class=\"tag\">\n\t\t\t\tProduct development &#038; innovations            <\/a>\n\t\t    <\/div>\n<\/div>\n\n<p class=\"has-larger-font-size wp-block-paragraph\">Sometimes you don\u2019t need a fresh start, a big ritual, or to \u201cpush yourself harder.\u201d Sometimes all it takes is something small to help you cope with the moment. Our <a href=\"https:\/\/www.milk-food.de\/en\/service\/product-development-innovations\/\" type=\"link\" id=\"https:\/\/www.milk-food.de\/service\/produktentwicklung-innovationen\/\">Future Food<\/a> concept, Novula, is exactly that: an edible gel for everyday life that catches you when everything suddenly gets too loud, too cramped, or too much. Like a cloud you can reach out and touch\u2014gentle, light, and there right away.     <\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" width=\"1254\" height=\"1254\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/frau_neu-1.jpg\" alt=\"\" class=\"wp-image-860108\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/frau_neu-1.jpg 1254w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/frau_neu-1-960x960.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/frau_neu-1-480x480.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/frau_neu-1-768x768.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/frau_neu-1-200x200.jpg 200w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/frau_neu-1-1000x1000.jpg 1000w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/frau_neu-1-720x720.jpg 720w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-reinbeissen-und-zurucklehnen\">Take a bite and sit back.<\/h2>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Novula works like a sports gel, but with a completely different approach. No drink, no powder, no waste. The gel is encased in an <a href=\"https:\/\/www.milk-food.de\/en\/insights\/materials\/ooho\/\" type=\"link\" id=\"https:\/\/www.milk-food.de\/insights\/materials\/ooho\/\">edible seaweed film<\/a> and is consumed in its entirety. Nothing remains except a brief pause. The texture is soft, the taste clean, the effect subtle. No rush, no crash\u2014more like a quiet \u201ceverything\u2019s fine.\u201d The idea of an edible gel for everyday use combines enjoyment with practical benefits.      <\/p>\n    <section class=\"gallery-slider theme--dark alignfull\"\n             data-items=\"0\"\n             data-autoplay=\"\"\n             data-component=\"slider\">\n        <div class=\"gallery-slider__container swiper\">\n            <div class=\"gallery-slider__slides swiper-wrapper\">\n\t\t\t\t                    <div class=\"gallery-slider__slide swiper-slide\">\n                        <a data-barba-prevent data-fancybox=\"slider-gallery-block_f0782656e76b656231407b8b5076acf5\" href=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web4-1-1920x1080.jpg\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"1140\" height=\"641\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web4-1-1920x1080.jpg\" class=\"gallery-slider__image\" alt=\"\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web4-1-1920x1080.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web4-1-960x540.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web4-1-768x432.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web4-1-1536x864.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web4-1-2048x1152.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web4-1-480x270.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web4-1-200x113.jpg 200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/>                        <\/a>\n                    <\/div>\n\t\t\t\t                    <div class=\"gallery-slider__slide swiper-slide\">\n                        <a data-barba-prevent data-fancybox=\"slider-gallery-block_f0782656e76b656231407b8b5076acf5\" href=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web3-1-1920x1080.jpg\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"1140\" height=\"641\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web3-1-1920x1080.jpg\" class=\"gallery-slider__image\" alt=\"\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web3-1-1920x1080.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web3-1-960x540.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web3-1-768x432.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web3-1-1536x864.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web3-1-2048x1152.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web3-1-480x270.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web3-1-200x113.jpg 200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/>                        <\/a>\n                    <\/div>\n\t\t\t\t                    <div class=\"gallery-slider__slide swiper-slide\">\n                        <a data-barba-prevent data-fancybox=\"slider-gallery-block_f0782656e76b656231407b8b5076acf5\" href=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web5-1-1920x1080.jpg\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"1140\" height=\"641\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web5-1-1920x1080.jpg\" class=\"gallery-slider__image\" alt=\"\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web5-1-1920x1080.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web5-1-960x540.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web5-1-768x432.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web5-1-1536x864.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web5-1-2048x1152.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web5-1-480x270.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web5-1-200x113.jpg 200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/>                        <\/a>\n                    <\/div>\n\t\t\t\t            <\/div>\n        <\/div>\n\n\t\t        <div class=\"gallery-slider__button-prev swiper-button-prev\"><\/div>\n        <div class=\"gallery-slider__button-next swiper-button-next\"><\/div>\n                    <div class=\"gallery-slider__scrollbar swiper-scrollbar theme--light\"><\/div>\n            <\/section>\n\n<h2 class=\"wp-block-heading\" id=\"h-drei-sorten-fur-unterschiedliche-momente\">Three varieties for different occasions<\/h2>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Sometimes you just want to unwind, think more clearly, or simply feel that warm, comforting sensation in your stomach. The berry-flavored<em> Cool Berry Ease<\/em> brings calm after stressful situations, with focus-boosting L-theanine and soothing lemon balm and lavender extracts. <em>Bright Yuzu Lift<\/em> refreshes your mind\u2014thanks to green tea extract, energizing ginseng, and rose root, which is said to regulate stress hormones like cortisol. In the orange variety, <em>Cozy Mango Hug<\/em>, saffron extract, passionflower, magnesium bisglycinate, and extracts from the Chinese date promote balance and relaxation. All formulations rely on functional plant compounds and adaptogens, deliberately dosed sparingly and designed for everyday use.     <\/p>\n    <section class=\"gallery-slider theme--dark alignfull\"\n             data-items=\"0\"\n             data-autoplay=\"\"\n             data-component=\"slider\">\n        <div class=\"gallery-slider__container swiper\">\n            <div class=\"gallery-slider__slides swiper-wrapper\">\n\t\t\t\t                    <div class=\"gallery-slider__slide swiper-slide\">\n                        <a data-barba-prevent data-fancybox=\"slider-gallery-block_feeabb0905ee5c3c3a983f32302a7341\" href=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web-2-1920x1080.jpg\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"1140\" height=\"641\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web-2-1920x1080.jpg\" class=\"gallery-slider__image\" alt=\"\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web-2-1920x1080.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web-2-960x540.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web-2-768x432.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web-2-1536x864.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web-2-2048x1152.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web-2-480x270.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web-2-200x113.jpg 200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/>                        <\/a>\n                    <\/div>\n\t\t\t\t                    <div class=\"gallery-slider__slide swiper-slide\">\n                        <a data-barba-prevent data-fancybox=\"slider-gallery-block_feeabb0905ee5c3c3a983f32302a7341\" href=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_7-1-1920x1067.jpg\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"1140\" height=\"634\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_7-1-1920x1067.jpg\" class=\"gallery-slider__image\" alt=\"\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_7-1-1920x1067.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_7-1-960x533.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_7-1-768x427.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_7-1-1536x854.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_7-1-2048x1138.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_7-1-480x267.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_7-1-200x111.jpg 200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/>                        <\/a>\n                    <\/div>\n\t\t\t\t                    <div class=\"gallery-slider__slide swiper-slide\">\n                        <a data-barba-prevent data-fancybox=\"slider-gallery-block_feeabb0905ee5c3c3a983f32302a7341\" href=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_6-1-1920x1067.jpg\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"1140\" height=\"634\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_6-1-1920x1067.jpg\" class=\"gallery-slider__image\" alt=\"\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_6-1-1920x1067.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_6-1-960x533.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_6-1-768x427.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_6-1-1536x854.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_6-1-2048x1138.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_6-1-480x267.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Mockup_6-1-200x111.jpg 200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/>                        <\/a>\n                    <\/div>\n\t\t\t\t            <\/div>\n        <\/div>\n\n\t\t        <div class=\"gallery-slider__button-prev swiper-button-prev\"><\/div>\n        <div class=\"gallery-slider__button-next swiper-button-next\"><\/div>\n                    <div class=\"gallery-slider__scrollbar swiper-scrollbar theme--light\"><\/div>\n            <\/section>\n\n<h2 class=\"wp-block-heading\" id=\"h-leicht-im-gefuhl-klar-im-design\">Light in feel, clean in design<\/h2>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Novula looks just the way it feels: soft, calm, unhurried. Warm colors, flowing shapes, relaxed typography. No performance promises, no superhero rhetoric. Instead, a product that says: You don\u2019t need to optimize anything right now. So Novula doesn\u2019t claim to change the world\u2014it simply aims to be a part of your everyday life.    <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web2-1.jpg\" alt=\"\" class=\"wp-image-860200\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web2-1.jpg 2560w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web2-1-960x540.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web2-1-1920x1080.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web2-1-768x432.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web2-1-1536x864.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web2-1-2048x1152.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web2-1-480x270.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web2-1-200x113.jpg 200w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/Bilder_Web6-1920x1080.jpg\" alt=\"\" class=\"wp-image-860194\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-ein-produkt-das-mitdenkt\">A product that thinks for itself<\/h2>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Novula bridges the gap between functional food, mental wellbeing, and sustainable packaging. It\u2019s not a trendy gadget or a hyped-up product, but a new, compact format for everyday self-care. For your purse, backpack, or desk.<br\/>Novula is there when you need a quick pick-me-up\u2014and then you can just carry on.  <\/p>\n\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/OOH_neu-1920x1080.png\" alt=\"\" class=\"wp-image-860146\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/OOH_neu-1920x1080.png 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/OOH_neu-960x540.png 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/OOH_neu-768x432.png 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/OOH_neu-1536x864.png 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/OOH_neu-2048x1152.png 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/OOH_neu-480x270.png 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/06\/OOH_neu-200x113.png 200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Take a bite and sit back.<\/p>\n","protected":false},"author":31,"featured_media":860286,"template":"","project_food":[2177,873],"project_client":[868],"project_type":[1646],"class_list":["post-860187","project","type-project","status-publish","has-post-thumbnail","hentry","project_food-convenience-en","project_food-miscellaneous","project_client-concept-en","project_type-explore"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - 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