{"id":860469,"date":"2026-07-03T12:51:49","date_gmt":"2026-07-03T10:51:49","guid":{"rendered":"https:\/\/www.milk-food.de\/project\/delverde\/"},"modified":"2026-07-06T20:30:45","modified_gmt":"2026-07-06T18:30:45","slug":"delverde","status":"publish","type":"project","link":"https:\/\/www.milk-food.de\/en\/project\/delverde\/","title":{"rendered":"Delverde"},"content":{"rendered":"\n

Services<\/p>\n

\n\t\t \n\t\t\t\tBrand development & strategy <\/a>\n\t\t \n\t\t\t\tFood Packaging Design <\/a>\n\t\t \n\t\t\t\tPOS Marketing <\/a>\n\t\t <\/div>\n<\/div>\n\n

A packaging universe was developed for DELVERDE that showcases Italian culinary culture in a direct, modern, and distinctive way. At its core is a scalable design system that visually unifies the entire product range\u2014from pesto to sauces and Cremoso to canned tomatoes\u2014while allowing each variety to stand out on its own. <\/p>\n\n

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From pasta to the world of Italian delights:\u2014umbrella brand design with sunshine in its heart.<\/h2>\n\n

Tomato products are at the heart of this expansion: \u2013 sun-ripened tomatoes from southern Italy, harvested during the warm summer months and processed immediately to best preserve their flavor and freshness. The combination of the Italian sun and the Mediterranean growing region creates a particularly intense, naturally fruity aroma\u2014the foundation of authentic \u201cPuro Gusto.\u201d <\/p>\n\n

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100% Italian tomato.<\/h2>\n\n

The color scheme is consistently derived from the product itself: rich tomato red for classic sauces, fresh basil green for pesto, and bold accent colors for aromatic varieties. This creates an instantly recognizable flavor profile that helps consumers navigate the range while simultaneously making the products as appetizing as possible. Each variety makes its own culinary statement\u2014clearly distinct, yet part of a strong overall system. <\/p>\n\n

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The bold DELVERDE logo forms the brand\u2019s solid foundation and ensures strong brand recognition on the shelf. In contrast, the expressive, handwritten variety names on the Taste visuals bring emotion, movement, and enjoyment directly to the packaging\u2014like a spontaneous, personal moment of taste. <\/p>\n\n

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The result<\/strong>: a packaging design that visually conveys the Italian way of life and the joy of indulgence, while strategically expanding the DELVERDE brand. Starting with pasta as its foundation, the design creates a complete brand experience centered on Italian cuisine\u2014clearly structured, emotionally engaging, and designed for maximum visibility and relevance at the point of sale. <\/p>\n

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Interested in design that makes taste visible?<\/h4>\n\n

We develop packaging systems that organize product lines, strengthen brands, and create entire worlds of indulgence\u2014well-organized within the system, eye-catching on the shelf, and with a distinctive look.<\/p>\n","protected":false},"excerpt":{"rendered":"

Umbrella Brand Design with the Sun at Its Heart.<\/p>\n","protected":false},"author":2,"featured_media":860331,"template":"","project_food":[2177,2178],"project_client":[860],"project_type":[1647],"class_list":["post-860469","project","type-project","status-publish","has-post-thumbnail","hentry","project_food-convenience-en","project_food-spices-delicatessen","project_client-b2c-en","project_type-create"],"acf":[],"yoast_head":"\nDelverde Umbrella Brand Design - | MILK.<\/title>\n<meta name=\"description\" content=\"Food Packaging Design for DELVERDE: MILK. creates an Italian world of flavor for pesto, sauces, and tomatoes\u2014well-organized within the system, impactful at the point of sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/project\/delverde\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delverde\" \/>\n<meta property=\"og:description\" content=\"Food Packaging Design for DELVERDE: MILK. creates an Italian world of flavor for pesto, sauces, and tomatoes\u2014well-organized within the system, impactful at the point of sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/project\/delverde\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T18:30:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/07\/Hero-01-small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/delverde\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/project\\\/delverde\\\/\",\"name\":\"Delverde Umbrella Brand Design - 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