{"id":857699,"date":"2026-03-29T14:42:06","date_gmt":"2026-03-29T12:42:06","guid":{"rendered":"https:\/\/www.milk-food.de\/service\/market-research-shelf-test\/"},"modified":"2026-08-14T16:02:51","modified_gmt":"2026-08-14T14:02:51","slug":"market-research-shelf-test","status":"publish","type":"service","link":"https:\/\/www.milk-food.de\/en\/service\/market-research-shelf-test\/","title":{"rendered":"Market research & shelf test"},"content":{"rendered":"\n
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Market research for food brands & food<\/span> products.<\/h1>\n\n\n\n

We create well-founded Insights<\/span> for food brands – with focus groups, AI-based in-depth interviews, pack design testing and market-oriented research from the idea to the purchase decision.<\/h2>\n\n\n\n
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Arrange an initial consultation<\/a><\/div>\n<\/div>\n<\/div>\n
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Jules Mumm<\/div>\n\t\t\t\t\t

Contemporary, sparkling packaging design.<\/p>\n\t\t\t\t\t <\/div>\n <\/div>\n <\/a>\n <\/div>\n<\/article>\n <\/div>\n\t\t\t\t\t <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n

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Strategic, well-founded and future-oriented<\/span> market research for food brands.<\/h2>\n\n\n\n

As a partner for market research in the food sector, we support companies in making well-founded decisions for brands, products, packaging and innovations. We combine qualitative and quantitative methods with modern, AI-based research approaches to visualize needs, motives, perceptions and purchase barriers in the food market. <\/p>\n\n\n\n

Whether brand strategy, product concept, packaging design or target group understanding: successful market research for food is created where real consumer perspectives, methodical precision and fast, actionable insights come together.<\/p>\n<\/div>\n

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Crunchips<\/div>\n\t\t\t\t\t

The new Stackers – Crunch it. Love it. <\/p>\n\t\t\t\t\t <\/div>\n <\/div>\n <\/a>\n <\/div>\n<\/article>\n <\/div>\n\t\t\t\t\t <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n

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Our services<\/span> in market research for food.<\/h2>\n\n\n
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\n\t\t\t\t\t\tBrand & design focus groups <\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\n\t\t\t <\/div>\n\t<\/div>\n\n
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\n\t\t\t\t\t\tAI-based in-depth interviews <\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\n\t\t\t <\/div>\n\t<\/div>\n\n
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\n\t\t\t\t\t\tShelf tests \/ Shelf tests <\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\n\t\t\t <\/div>\n\t<\/div>\n\n
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\n\t\t\t\t\t\tPack Design Testing <\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\n\t\t\t <\/div>\n\t<\/div>\n\n
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\n\t\t\t\t\t\tHuman Centered Design Research <\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\n\t\t\t <\/div>\n\t<\/div>\n\n
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\n\t\t\t\t\t\tFood truck & mobile consumer research <\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\n\t\t\t <\/div>\n\t<\/div>\n\n <\/div>\n\t\t <\/section>\n<\/div>\n
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Hela<\/div>\n\t\t\t\t\t

120 years of Hela – an anniversary you can touch.<\/p>\n\t\t\t\t\t <\/div>\n <\/div>\n <\/a>\n <\/div>\n<\/article>\n <\/div>\n\t\t\t\t\t <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n

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Market research between perception, behavior and decision.<\/h2>\n\n\n\n

Today, market research has to do far more than just survey opinions. It should understand why people decide for or against a product, how brands and packaging are perceived and which factors actually influence trust, relevance and willingness to buy. This is precisely the particular strength of modern market research in the food sector: it combines observable behavior with the underlying motives, expectations and needs behind it. <\/p>\n<\/div>\n

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\n 5 steps to relevant consumer Insights<\/span>\n