{"id":725943,"date":"2023-02-18T03:15:15","date_gmt":"2023-02-18T01:15:15","guid":{"rendered":"https:\/\/www.milk-food.de\/?post_type=trend&#038;p=725943"},"modified":"2026-03-15T21:37:45","modified_gmt":"2026-03-15T20:37:45","slug":"virtual-reality-eating-by-virtuality-for-a-multimative-experience","status":"publish","type":"trend","link":"https:\/\/www.milk-food.de\/en\/insights\/trends\/virtual-reality-eating-by-virtuality-for-a-multimative-experience\/","title":{"rendered":"Virtual Reality Eating: Using Virtuality to Achieve the Ultimate Experience"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-virtual-reality-eating\">Virtual Reality Eating<\/h1>\n\n<p class=\"is-style-serif has-large-font-size wp-block-paragraph\">Restaurants are increasingly permeated by digital technologies. And not only in the &#8220;backend&#8221;, i.e. invisible to guests, but increasingly also in the frontend and thus in the middle of the guest area. Technology-savvy restaurant operators are turning to virtual reality goggles (i.e., glasses that transport their wearers into a real-time computer-generated virtual reality, or VR) to take their guests&#8217; dining experience to the next level. Using VR glasses, participants learn how the food is prepared, about symbolism and meaning, and about the cultural heritage behind it.     <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1530\" height=\"955\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-VR.jpeg\" alt=\"Virtual reality headset\" class=\"wp-image-634032\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-VR.jpeg 1530w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-VR-960x599.jpeg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-VR-768x479.jpeg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-VR-480x300.jpeg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-VR-200x125.jpeg 200w\" sizes=\"auto, (max-width: 1530px) 100vw, 1530px\" \/><\/figure>\n\n<p class=\"is-style-serif has-large-font-size wp-block-paragraph\"><a href=\"https:\/\/gestalten.com\/blogs\/journal\/a-supper-club-serving-a-slice-of-virtual-reality\">Jenny Dorsey<\/a> offers six-course meals in the U.S., where guests experience a two-and-a-half-hour journey into Asian-American culinary culture through VR goggles. In New York, <a href=\"https:\/\/www.wundermanthompson.com\/insight\/jinsoo-an-founder-and-ceo-project-nourished\">Jinsoo An<\/a> goes one step further and develops his own VR goggles including a special smell sensor, which stimulate the senses of the participants via aroma diffusers in addition to the visual.   <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1009\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-VR2-1920x1009.jpeg\" alt=\"Virtual Reality Eating\" class=\"wp-image-634034\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-VR2-1920x1009.jpeg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-VR2-960x504.jpeg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-VR2-768x404.jpeg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-VR2-1536x807.jpeg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-VR2-480x252.jpeg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-VR2-200x105.jpeg 200w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-VR2.jpeg 1960w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<p class=\"is-style-sans-serif wp-block-paragraph\">Best Practices: <a href=\"https:\/\/gestalten.com\/blogs\/journal\/a-supper-club-serving-a-slice-of-virtual-reality\"><strong>JENNY DORSEY<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.wundermanthompson.com\/insight\/jinsoo-an-founder-and-ceo-project-nourished\"><strong>JINSOO AN<\/strong><\/a><\/p>\n\n<p class=\"is-style-sans-serif wp-block-paragraph\">Photo: <a href=\"https:\/\/unsplash.com\/photos\/jSAb1ifwf8Y\">Unsplash<\/a>, <a href=\"https:\/\/noproscenium.com\/how-jenny-dorsey-blends-dining-and-virtual-reality-q-a-bb89a81c56e3?gi=2526a121cd5e\">No Proscenium<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Virtual Reality Eating Restaurants are increasingly permeated by digital technologies. And not only in the [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":634033,"template":"","trend_category":[1209],"trend_status":[1206],"trend_group":[],"trend_timeframe":[1211],"class_list":["post-725943","trend","type-trend","status-publish","has-post-thumbnail","hentry","trend_category-kitchen-en","trend_status-wobble-candidate","trend_timeframe-tomorrow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Virtual Reality Eating: Using Virtuality to Achieve the Ultimate Experience - MILK.<\/title>\n<meta name=\"description\" content=\"Virtual Reality Eating: By means of VR glasses, the participants experience, among other things, how the food is prepared.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/insights\/trends\/virtual-reality-eating-by-virtuality-for-a-multimative-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtual Reality Eating: Using Virtuality to Achieve the Ultimate Experience\" \/>\n<meta property=\"og:description\" content=\"Virtual Reality Eating: By means of VR glasses, the participants experience, among other things, how the food is prepared.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/insights\/trends\/virtual-reality-eating-by-virtuality-for-a-multimative-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-15T20:37:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-VR.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1530\" \/>\n\t<meta property=\"og:image:height\" content=\"955\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/virtual-reality-eating-by-virtuality-for-a-multimative-experience\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/virtual-reality-eating-by-virtuality-for-a-multimative-experience\\\/\",\"name\":\"Virtual Reality Eating: Using Virtuality to Achieve the Ultimate Experience - 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