{"id":725949,"date":"2022-01-16T23:36:24","date_gmt":"2022-01-16T22:36:24","guid":{"rendered":"https:\/\/www.milk-food.de\/?post_type=trend&#038;p=725949"},"modified":"2026-03-15T21:37:45","modified_gmt":"2026-03-15T20:37:45","slug":"infinite-food-eating-is-everywhere","status":"publish","type":"trend","link":"https:\/\/www.milk-food.de\/en\/insights\/trends\/infinite-food-eating-is-everywhere\/","title":{"rendered":"Infinite Food: Food is everywhere"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-infinite-food\">Infinite Food<\/h1>\n\n<p class=\"is-style-serif has-large-font-size wp-block-paragraph\">&#8220;Eating is the new pop,&#8221; wrote Hanni R\u00fctzler a few years ago in her <a href=\"https:\/\/www.zukunftsinstitut.de\/artikel\/food-report-2016\/\">Food Report<\/a>, alluding to the development that culinary offerings are no longer limited to restaurants. On the contrary, food is always and everywhere as a central component of urban everyday culture and is increasingly leaving the classic food areas. The megatrends of urbanization, connectivity and mobility have led to the erosion of the classic meal system, with snacking becoming increasingly common &#8211; even in between meals. From now on, mini-meals to full meals can also be found on menus and boards displayed in car dealerships, museums, fashion stores and movie theaters, and hanging on walls. Non-food concept stores are increasingly being populated with gastronomic offerings in order to make expensive downtown locations more profitable by attracting more customers.      <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1770\" height=\"1180\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-Infinite-1.jpeg\" alt=\"Infinite Food: Food is everywhere\" class=\"wp-image-634044\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-Infinite-1.jpeg 1770w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-Infinite-1-960x640.jpeg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-Infinite-1-768x512.jpeg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-Infinite-1-1536x1024.jpeg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-Infinite-1-480x320.jpeg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-Infinite-1-200x133.jpeg 200w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-Infinite-1-1000x667.jpeg 1000w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-Infinite-1-500x334.jpeg 500w\" sizes=\"auto, (max-width: 1770px) 100vw, 1770px\" \/><\/figure>\n\n<p class=\"is-style-serif has-large-font-size wp-block-paragraph\">The car manufacturer <a href=\"https:\/\/www.lexus.de\/discover-lexus\/lexus-news\/news-articles\/intersect-by-lexus\">Lexus<\/a> offers its guests a cafe as well as a real restaurant with 50 seats in its concept store in New York. The fashion brand <a href=\"https:\/\/www.gucci.com\/de\/de\/store\/osteria-bottura\">GUCCI<\/a> cooperates with the star chef Massimo Bottura and offers its customers in Florence an exquisite restaurant experience in addition to fashion shopping in the in-house Osteria. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-Infinite2.jpeg\" alt=\"Infinite Food: Food is everywhere\" class=\"wp-image-634018\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-Infinite2.jpeg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-Infinite2-960x540.jpeg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-Infinite2-768x432.jpeg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-Infinite2-1536x864.jpeg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-Infinite2-480x270.jpeg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-Infinite2-200x113.jpeg 200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<p class=\"is-style-sans-serif wp-block-paragraph\">Best Practices: <a href=\"https:\/\/www.intersect-nyc.com\/\"><strong>LEXUS<\/strong><\/a>, <a href=\"https:\/\/www.gucci.com\/de\/de\/store\/osteria-bottura\"><strong>GUCCI<\/strong><\/a><\/p>\n\n<p class=\"is-style-sans-serif wp-block-paragraph\">Photo: <a href=\"https:\/\/unsplash.com\/photos\/pOVVgdfUz8g\">Unsplash<\/a>, <a href=\"https:\/\/www.lexus.de\/discover-lexus\/lexus-news\/news-articles\/intersect-by-lexus\">Lexus<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Infinite Food &#8220;Eating is the new pop,&#8221; wrote Hanni R\u00fctzler a few years ago in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":634045,"template":"","trend_category":[1209],"trend_status":[1205],"trend_group":[],"trend_timeframe":[1210],"class_list":["post-725949","trend","type-trend","status-publish","has-post-thumbnail","hentry","trend_category-kitchen-en","trend_status-safe-bank","trend_timeframe-today"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Infinite Food: Food is everywhere - MILK.<\/title>\n<meta name=\"description\" content=\"Infinite Food: Food is always and everywhere a central component of urban everyday culture and is increasingly leaving the classic food areas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/insights\/trends\/infinite-food-eating-is-everywhere\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infinite Food: Food is everywhere\" \/>\n<meta property=\"og:description\" content=\"Infinite Food: Food is always and everywhere a central component of urban everyday culture and is increasingly leaving the classic food areas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/insights\/trends\/infinite-food-eating-is-everywhere\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-15T20:37:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Kitchen-Infinite-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1770\" \/>\n\t<meta property=\"og:image:height\" content=\"1180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/infinite-food-eating-is-everywhere\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/infinite-food-eating-is-everywhere\\\/\",\"name\":\"Infinite Food: Food is everywhere - MILK.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/infinite-food-eating-is-everywhere\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/infinite-food-eating-is-everywhere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/FoodTrendRadar-Kitchen-Infinite-1.jpeg\",\"datePublished\":\"2022-01-16T22:36:24+00:00\",\"dateModified\":\"2026-03-15T20:37:45+00:00\",\"description\":\"Infinite Food: Food is always and everywhere a central component of urban everyday culture and is increasingly leaving the classic food areas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/infinite-food-eating-is-everywhere\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/infinite-food-eating-is-everywhere\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/infinite-food-eating-is-everywhere\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/FoodTrendRadar-Kitchen-Infinite-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/FoodTrendRadar-Kitchen-Infinite-1.jpeg\",\"width\":1770,\"height\":1180},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/infinite-food-eating-is-everywhere\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Infinite Food: Food is everywhere\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"name\":\"MILK.\",\"description\":\"Food &amp; 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