{"id":725961,"date":"2022-01-16T22:58:53","date_gmt":"2022-01-16T21:58:53","guid":{"rendered":"https:\/\/www.milk-food.de\/?post_type=trend&#038;p=725961"},"modified":"2026-03-15T21:37:55","modified_gmt":"2026-03-15T20:37:55","slug":"between-artisan-industry-digitalization-blurs-the-borders-of-food-production","status":"publish","type":"trend","link":"https:\/\/www.milk-food.de\/en\/insights\/trends\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\/","title":{"rendered":"Between craft &amp; industry: digitization blurs the boundaries of food production"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-zwischen-handwerk-industrie\">Between craft &amp; industry<\/h1>\n\n<p class=\"is-style-serif has-large-font-size wp-block-paragraph\">In the past, the structures were somehow clearer: On the one hand, there were the craftsmen, who mostly produced food without much technical aids, and on the other hand, there was the industry, in which, driven by the capitalist efficiency paradigm, food was produced in as short a time as possible and in as high a quantity as possible, primarily through mechanization and automation. But this supposedly unambiguous binary is increasingly difficult to distinguish nowadays, and especially in the future, due to technological change. This is because even &#8220;artisanal&#8221; or smaller businesses now use machines, automated processes and robots. The increasing complexity of social change means that simple comparisons such as analog, small and good vs. digital, big and bad simply no longer reflect reality. In general, the question arises more and more frequently: What does artisanal actually mean?    <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk-1920x1280.jpg\" alt=\"Between craft &amp;amp; industry: digitization blurs the boundaries of food production\" class=\"wp-image-633938\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk-1920x1280.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk-960x640.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk-768x512.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk-1536x1024.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk-2048x1365.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk-480x320.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk-200x133.jpg 200w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk-1000x667.jpg 1000w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk-500x334.jpg 500w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk-scaled.jpg 2560w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<p class=\"is-style-serif has-large-font-size wp-block-paragraph\">Even small cheese dairies, butchers and bakeries now use robots in the production process as a matter of course. <a href=\"https:\/\/westcombedairy.com\/blogcentre\/category\/Tina+the+Turner\">Westcombe Dairy<\/a> from the UK, like the glass dairy in M\u00fcnchenhofe in Brandenburg, has a turning robot in operation that knows each cheese wheel and their ripening rooms, turning times and age. Thanks to FoodTracks&#8217; AI technology, <a href=\"https:\/\/www.foodtracks.de\/erfolgsstorys\/baeckerei-kraus\/\">Kraus Bakery<\/a> has been able to better manage product availability and returns, significantly reducing food waste. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk2-1920x1080.jpg\" alt=\"\" class=\"wp-image-633940\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk2-1920x1080.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk2-960x540.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk2-768x432.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk2-1536x864.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk2-2048x1152.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk2-480x270.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk2-200x113.jpg 200w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk2-scaled.jpg 2560w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<p class=\"is-style-sans-serif wp-block-paragraph\">Photo: <a href=\"https:\/\/unsplash.com\/photos\/RndRFJ1v1kk\">Unsplash<\/a>, <a href=\"https:\/\/unsplash.com\/photos\/E48IAnzlchE\">Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Between craft &amp; industry In the past, the structures were somehow clearer: On the one [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":633939,"template":"","trend_category":[1540],"trend_status":[1205],"trend_group":[],"trend_timeframe":[1211],"class_list":["post-725961","trend","type-trend","status-publish","has-post-thumbnail","hentry","trend_category-production-en","trend_status-safe-bank","trend_timeframe-tomorrow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Between craft &amp; industry: digitization blurs the boundaries of food production - MILK.<\/title>\n<meta name=\"description\" content=\"Between craft and industry: even smaller businesses now use machines, automated processes and robots.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/insights\/trends\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Between craft &amp; industry: digitization blurs the boundaries of food production\" \/>\n<meta property=\"og:description\" content=\"Between craft and industry: even smaller businesses now use machines, automated processes and robots.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/insights\/trends\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-15T20:37:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\\\/\",\"name\":\"Between craft &amp; industry: digitization blurs the boundaries of food production - MILK.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/FoodTrendRadar-Marketing-Handwerk-scaled.jpg\",\"datePublished\":\"2022-01-16T21:58:53+00:00\",\"dateModified\":\"2026-03-15T20:37:55+00:00\",\"description\":\"Between craft and industry: even smaller businesses now use machines, automated processes and robots.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/FoodTrendRadar-Marketing-Handwerk-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/FoodTrendRadar-Marketing-Handwerk-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Between craft &amp; industry: digitization blurs the boundaries of food production\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"name\":\"MILK.\",\"description\":\"Food &amp; Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\",\"name\":\"MILK\",\"alternateName\":\"MILK Packaging Design\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MILKDESIGNLAB\\\/\",\"https:\\\/\\\/www.instagram.com\\\/milkdesignlab\\\/\"],\"legalName\":\"M.I.L.K. Agentur f\u00fcr moderne Kommunikation GmbH\",\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/milk-design-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/milk-design-logo.png\",\"width\":1254,\"height\":1254,\"caption\":\"MILK\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Between craft &amp; industry: digitization blurs the boundaries of food production - MILK.","description":"Between craft and industry: even smaller businesses now use machines, automated processes and robots.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.milk-food.de\/en\/insights\/trends\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\/","og_locale":"en_US","og_type":"article","og_title":"Between craft &amp; industry: digitization blurs the boundaries of food production","og_description":"Between craft and industry: even smaller businesses now use machines, automated processes and robots.","og_url":"https:\/\/www.milk-food.de\/en\/insights\/trends\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\/","og_site_name":"MILK.","article_publisher":"https:\/\/www.facebook.com\/MILKDESIGNLAB\/","article_modified_time":"2026-03-15T20:37:55+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\/","url":"https:\/\/www.milk-food.de\/en\/insights\/trends\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\/","name":"Between craft &amp; industry: digitization blurs the boundaries of food production - MILK.","isPartOf":{"@id":"https:\/\/www.milk-food.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\/#primaryimage"},"image":{"@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\/#primaryimage"},"thumbnailUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk-scaled.jpg","datePublished":"2022-01-16T21:58:53+00:00","dateModified":"2026-03-15T20:37:55+00:00","description":"Between craft and industry: even smaller businesses now use machines, automated processes and robots.","breadcrumb":{"@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.milk-food.de\/en\/insights\/trends\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\/#primaryimage","url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk-scaled.jpg","contentUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Handwerk-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.milk-food.de\/en\/"},{"@type":"ListItem","position":2,"name":"Between craft &amp; industry: digitization blurs the boundaries of food production"}]},{"@type":"WebSite","@id":"https:\/\/www.milk-food.de\/en\/#website","url":"https:\/\/www.milk-food.de\/en\/","name":"MILK.","description":"Food &amp; Design","publisher":{"@id":"https:\/\/www.milk-food.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.milk-food.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/www.milk-food.de\/en\/#organization","name":"MILK","alternateName":"MILK Packaging Design","url":"https:\/\/www.milk-food.de\/en\/","logo":{"@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/MILKDESIGNLAB\/","https:\/\/www.instagram.com\/milkdesignlab\/"],"legalName":"M.I.L.K. Agentur f\u00fcr moderne Kommunikation GmbH","telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/between-artisan-industry-digitalization-blurs-the-borders-of-food-production\/#local-main-organization-logo","url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/08\/milk-design-logo.png","contentUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/08\/milk-design-logo.png","width":1254,"height":1254,"caption":"MILK"}]}},"_links":{"self":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend\/725961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend"}],"about":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/types\/trend"}],"author":[{"embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/users\/25"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/media\/633939"}],"wp:attachment":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/media?parent=725961"}],"wp:term":[{"taxonomy":"trend_category","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend_category?post=725961"},{"taxonomy":"trend_status","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend_status?post=725961"},{"taxonomy":"trend_group","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend_group?post=725961"},{"taxonomy":"trend_timeframe","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend_timeframe?post=725961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}