{"id":725963,"date":"2023-02-18T03:15:33","date_gmt":"2023-02-18T01:15:33","guid":{"rendered":"https:\/\/www.milk-food.de\/?post_type=trend&#038;p=725963"},"modified":"2026-03-15T21:37:55","modified_gmt":"2026-03-15T20:37:55","slug":"extended-reality-shopping-retail-and-shopping-digitize-itself","status":"publish","type":"trend","link":"https:\/\/www.milk-food.de\/en\/insights\/trends\/extended-reality-shopping-retail-and-shopping-digitize-itself\/","title":{"rendered":"Extended Reality Shopping: Retail and Shopping Are Going Digital"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-extended-reality-shopping\">Extended Reality Shopping<\/h1>\n\n<p class=\"is-style-serif has-large-font-size wp-block-paragraph\">Digitization is not stopping at retail either &#8211; on the contrary: extended reality applications, i.e. the entire range of virtuality, such as the &#8220;virtual world&#8221;, are becoming more and more popular. Virtual Reality (VR), Augmented Reality (AR) or Mixed Reality (MR), are traded as &#8220;the next big thing&#8221;. But it is also clear that such applications must offer users real added value, far beyond the playful. The potential seems enormous: <a href=\"https:\/\/vr-dynamix.com\/virtuelles-shopping\/\">over two-thirds<\/a> of Germans would wear AR glasses while shopping. In addition to extended information about the product, people particularly want details about current offers or the location of certain foods in the store.      <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"684\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-ER.jpeg\" alt=\"Extended Reality Shopping: Retail and Shopping Are Going Digital\" class=\"wp-image-633932\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-ER.jpeg 1024w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-ER-960x641.jpeg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-ER-768x513.jpeg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-ER-480x321.jpeg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-ER-200x134.jpeg 200w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-ER-1000x667.jpeg 1000w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-ER-500x334.jpeg 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"is-style-sans-serif wp-block-paragraph\">Best Practices: <a href=\"https:\/\/www.ikea.com\/de\/de\/this-is-ikea\/corporate-blog\/ikea-place-app-augmented-reality-puba55c67c0\"><strong>IKEA<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.augmented-reality-netzreich.de\/case-studies\/lindenbraeu\/\"><strong>LINDENBR\u00c4U<\/strong><\/a><\/p>\n\n<p class=\"is-style-sans-serif wp-block-paragraph\">Photo: <a href=\"https:\/\/skywell.software\/blog\/ar-packaging-in-food-and-beverage-industry\/\">Skywell Software<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Extended Reality Shopping Digitization is not stopping at retail either &#8211; on the contrary: extended [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":633933,"template":"","trend_category":[1540],"trend_status":[1208],"trend_group":[],"trend_timeframe":[1211],"class_list":["post-725963","trend","type-trend","status-publish","has-post-thumbnail","hentry","trend_category-production-en","trend_status-steep-thesis","trend_timeframe-tomorrow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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