{"id":725968,"date":"2022-01-16T22:48:55","date_gmt":"2022-01-16T21:48:55","guid":{"rendered":"https:\/\/www.milk-food.de\/?post_type=trend&#038;p=725968"},"modified":"2026-03-15T21:37:55","modified_gmt":"2026-03-15T20:37:55","slug":"political-food-eating-we-social-political","status":"publish","type":"trend","link":"https:\/\/www.milk-food.de\/en\/insights\/trends\/political-food-eating-we-social-political\/","title":{"rendered":"Political Food: Food becomes (socially) political"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-political-food\">Political Food<\/h1>\n\n<p class=\"is-style-serif has-large-font-size wp-block-paragraph\">In terms of value orientation in society, the Corona pandemic has only reinforced what was already apparent: for consumers, the values and attitudes of the producers and companies whose products they buy are becoming increasingly important. Food is becoming increasingly politicized in light of the increasingly obvious and frequently discussed societal challenges around climate change, resource scarcity, hunger &amp; poverty, and social inequality. The choice of food therefore increasingly takes place against the background of ecological, ehtical and social criteria. According to the survey, <a href=\"https:\/\/onlineshop.zukunftsinstitut.de\/shop\/food-report-2022\/\">65 percent<\/a> think it is (very) important that brands from which they buy products have a clear stance on sociopolitical issues. It is even (very) important to <a href=\"https:\/\/onlineshop.zukunftsinstitut.de\/shop\/food-report-2022\/\">68 percent<\/a> that brands from which they buy products have a clear stance on environmental issues. Without appropriate communication and attitude, brands risk loss of prestige and fewer sales &#8211; already today, but especially tomorrow.       <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood-1920x1280.jpg\" alt=\"Political Food: Food becomes (socially) political\" class=\"wp-image-633948\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood-1920x1280.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood-960x640.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood-768x512.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood-1536x1024.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood-2048x1365.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood-480x320.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood-200x133.jpg 200w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood-1000x667.jpg 1000w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood-500x334.jpg 500w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood-scaled.jpg 2560w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<p class=\"is-style-serif has-large-font-size wp-block-paragraph\">Instead of simply making ethical and ecological demands of established companies &#8211; and thus waiting for the necessary change &#8211; committed entrepreneurs are founding their own start-ups in order to do business in a more sustainable and socially responsible way. <a href=\"https:\/\/conflictfood.com\/konzept\/\">Conflict Food<\/a> follows a holistic and socially sustainable approach along the entire value chain: the team travels to the world&#8217;s conflict hotspots and searches for typical local specialties, such as local produce. Saffron from Afghanistan, roasted grain from Palestine, or wild tea from Myanmar. The goal: from working in partnership with women farmers in conflict regions to a cultural exchange through the enjoyment of culinary delicacies. <a href=\"https:\/\/www.the-nu-company.com\/pages\/mission\">Nu Company<\/a> wants &#8220;every peep at the till to be a signal for a healthier and greener world&#8221; and sells chocolate products made from fair trade cocoa in plastic-free packaging and plants a tree for every product.    <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood2-1920x1280.jpeg\" alt=\"Political Food: Food becomes (socially) political\" class=\"wp-image-633950\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood2-1920x1280.jpeg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood2-960x640.jpeg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood2-768x512.jpeg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood2-1536x1024.jpeg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood2-2048x1365.jpeg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood2-480x320.jpeg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood2-200x133.jpeg 200w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood2-1000x667.jpeg 1000w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood2-500x334.jpeg 500w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-PoliticalFood2.jpeg 2400w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<p class=\"is-style-sans-serif wp-block-paragraph\">Best Practices: <a href=\"https:\/\/conflictfood.com\/\"><strong>CONFLICT FOOD<\/strong><\/a>, <a href=\"https:\/\/www.the-nu-company.com\/\"><strong>NU COMPANY<\/strong><\/a><\/p>\n\n<p class=\"is-style-sans-serif wp-block-paragraph\">Photo: <a href=\"https:\/\/unsplash.com\/photos\/juKQdOKLKeM\">Unsplash<\/a>, <a href=\"https:\/\/conflictfood.com\/presse\/\">Conflict Food<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Political Food In terms of value orientation in society, the Corona pandemic has only reinforced [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":633949,"template":"","trend_category":[1540],"trend_status":[1205],"trend_group":[],"trend_timeframe":[1210],"class_list":["post-725968","trend","type-trend","status-publish","has-post-thumbnail","hentry","trend_category-production-en","trend_status-safe-bank","trend_timeframe-today"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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