{"id":725970,"date":"2022-01-16T22:47:13","date_gmt":"2022-01-16T21:47:13","guid":{"rendered":"https:\/\/www.milk-food.de\/?post_type=trend&#038;p=725970"},"modified":"2026-03-15T21:37:55","modified_gmt":"2026-03-15T20:37:55","slug":"transparency-more-transparency-for-more-value-creation","status":"publish","type":"trend","link":"https:\/\/www.milk-food.de\/en\/insights\/trends\/transparency-more-transparency-for-more-value-creation\/","title":{"rendered":"Transparency: More transparency for more appreciation"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-transparency\">Transparency<\/h1>\n\n<p class=\"is-style-serif has-large-font-size wp-block-paragraph\">Communities, collaborations and cooperations will become more and more important in the future thanks to the new connectivity. This goes hand in hand with the demand for the best possible transparency about food, its origin and production, and the actors involved. The Corona pandemic, in particular, has fueled consumers&#8217; need for safety by providing more information and poses major challenges for producers and industry. Because it is also clear: Corresponding communication only appears credible if the companies behind it appear authentic. &#8220;Edible ethics&#8221; is what <a href=\"https:\/\/www.zukunftsinstitut.de\/artikel\/food-report-2019\/\">Hanni R\u00fctzler<\/a> calls it, and by this she also means the fact that transparency must serve certain values that younger generations in particular demand from the food industry. According to the latest EY Future Consumer Index, <a href=\"https:\/\/www.anuga.de\/blog\/ansaetze-fuer-ein-verbessertes-foodsystem.php\">80% of consumers <\/a>worldwide believe that brands must be transparent about the environmental impact of the production of their goods and services.     <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1274\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Transparency-1920x1274.jpg\" alt=\"Transparency: More transparency for more appreciation\" class=\"wp-image-633966\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Transparency-1920x1274.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Transparency-960x637.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Transparency-768x509.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Transparency-1536x1019.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Transparency-2048x1359.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Transparency-480x318.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Transparency-200x133.jpg 200w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Transparency-scaled.jpg 2560w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<p class=\"is-style-serif has-large-font-size wp-block-paragraph\"><a href=\"https:\/\/dubisthierderchef.de\/\">You&#8217;re the boss here<\/a> is a movement originating in France that is now also setting new transparency standards in Germany for staple foods such as milk, eggs and potatoes. What&#8217;s more, consumers become prosumers, since they are allowed to participate in the development of quality and transparency criteria. In the run-up to the marketing of certain products, desired criteria (origin, remuneration of farmers, quality, packaging, etc.) are collected online via questionnaires and communicated to the producers represented in the cooperative. Together, they negotiate the prices at which the products can then be distributed or purchased. The goal: fair prices for all, first and foremost for the producers.    <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1442\" height=\"842\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Transparency2.jpeg\" alt=\"\" class=\"wp-image-633971\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Transparency2.jpeg 1442w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Transparency2-960x561.jpeg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Transparency2-768x448.jpeg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Transparency2-480x280.jpeg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Marketing-Transparency2-200x117.jpeg 200w\" sizes=\"auto, (max-width: 1442px) 100vw, 1442px\" \/><\/figure>\n\n<p class=\"is-style-sans-serif wp-block-paragraph\">Best practices: <a href=\"https:\/\/dubisthierderchef.de\/\"><strong>YOU ARE THE BOSS HERE<\/strong><\/a><\/p>\n\n<p class=\"is-style-sans-serif wp-block-paragraph\">Photo: <a href=\"https:\/\/unsplash.com\/photos\/K1hwkV5GPl0\">Unsplash<\/a>, <a href=\"https:\/\/dubisthierderchef.de\/\">You are the boss here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transparency Communities, collaborations and cooperations will become more and more important in the future thanks [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":633967,"template":"","trend_category":[1538],"trend_status":[1205],"trend_group":[],"trend_timeframe":[1210],"class_list":["post-725970","trend","type-trend","status-publish","has-post-thumbnail","hentry","trend_category-food-en","trend_status-safe-bank","trend_timeframe-today"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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