{"id":725994,"date":"2022-01-16T19:48:41","date_gmt":"2022-01-16T18:48:41","guid":{"rendered":"https:\/\/www.milk-food.de\/?post_type=trend&#038;p=725994"},"modified":"2026-06-01T01:19:03","modified_gmt":"2026-05-31T23:19:03","slug":"plant-based-food","status":"publish","type":"trend","link":"https:\/\/www.milk-food.de\/en\/insights\/trends\/plant-based-food\/","title":{"rendered":"Healthy Hedonism: indulge healthily"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-healthy-hedonism\">Healthy Hedonism<\/h1>\n\n<p class=\"is-style-serif has-large-font-size wp-block-paragraph\">With more and more food innovations and increasing pressure for suppliers in the industry, it is becoming clear that good nutrition can be both healthy and enjoyable. The partial departure from a purely functional understanding of health is in full swing and is leading to a new pleasure in eating even in the wake of &#8211; or rather because of &#8211; the health megatrend. But this is not the result of prohibitions or renunciations, but due to the newfound and rediscovered creativity and sensuality of high-quality and unprocessed food. Street food events and weekly markets are booming, the desire to cook for oneself and eat together is increasing, not least thanks to Corona, superfoods are just as much on everyone&#8217;s lips as vegan milk, yogurt and cheese alternatives, and on social media #healthyfood is one of the most used hashtags.     <\/p>\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-HealthyHedonism-1920x1280.jpg\" alt=\"Healthy Hedonism: indulge healthily\" class=\"wp-image-633742\"\/><\/figure>\n\n<p class=\"is-style-sans-serif wp-block-paragraph\">Photo: <a href=\"https:\/\/unsplash.com\/photos\/Orz90t6o0e4\">Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Healthy Hedonism With more and more food innovations and increasing pressure for suppliers in the [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":633845,"template":"","trend_category":[1538],"trend_status":[1205],"trend_group":[],"trend_timeframe":[1210],"class_list":["post-725994","trend","type-trend","status-publish","has-post-thumbnail","hentry","trend_category-food-en","trend_status-safe-bank","trend_timeframe-today"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Healthy Hedonism: indulge healthily - MILK.<\/title>\n<meta name=\"description\" content=\"Healthy Hedonism: the new joy of eating due to the newfound creativity and sensuality of quality food.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/insights\/trends\/plant-based-food\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Healthy Hedonism: indulge healthily\" \/>\n<meta property=\"og:description\" content=\"Healthy Hedonism: the new joy of eating due to the newfound creativity and sensuality of quality food.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/insights\/trends\/plant-based-food\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-31T23:19:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-HealthyHedonism-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/plant-based-food\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/plant-based-food\\\/\",\"name\":\"Healthy Hedonism: indulge healthily - MILK.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/plant-based-food\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/plant-based-food\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/FoodTrendRadar-Food-HealthyHedonism-scaled.jpg\",\"datePublished\":\"2022-01-16T18:48:41+00:00\",\"dateModified\":\"2026-05-31T23:19:03+00:00\",\"description\":\"Healthy Hedonism: the new joy of eating due to the newfound creativity and sensuality of quality food.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/plant-based-food\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/plant-based-food\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/plant-based-food\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/FoodTrendRadar-Food-HealthyHedonism-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/FoodTrendRadar-Food-HealthyHedonism-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/plant-based-food\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/food-packaging-design-agency-home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Healthy Hedonism: indulge healthily\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"name\":\"MILK.\",\"description\":\"Food &amp; Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\",\"name\":\"MILK\",\"alternateName\":\"MILK Packaging Design\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/plant-based-food\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/plant-based-food\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MILKDESIGNLAB\\\/\",\"https:\\\/\\\/www.instagram.com\\\/milkdesignlab\\\/\"],\"legalName\":\"M.I.L.K. Agentur f\u00fcr moderne Kommunikation GmbH\",\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/plant-based-food\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/milk-design-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/milk-design-logo.png\",\"width\":1254,\"height\":1254,\"caption\":\"MILK\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Healthy Hedonism: indulge healthily - MILK.","description":"Healthy Hedonism: the new joy of eating due to the newfound creativity and sensuality of quality food.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.milk-food.de\/en\/insights\/trends\/plant-based-food\/","og_locale":"en_US","og_type":"article","og_title":"Healthy Hedonism: indulge healthily","og_description":"Healthy Hedonism: the new joy of eating due to the newfound creativity and sensuality of quality food.","og_url":"https:\/\/www.milk-food.de\/en\/insights\/trends\/plant-based-food\/","og_site_name":"MILK.","article_publisher":"https:\/\/www.facebook.com\/MILKDESIGNLAB\/","article_modified_time":"2026-05-31T23:19:03+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-HealthyHedonism-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/plant-based-food\/","url":"https:\/\/www.milk-food.de\/en\/insights\/trends\/plant-based-food\/","name":"Healthy Hedonism: indulge healthily - MILK.","isPartOf":{"@id":"https:\/\/www.milk-food.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/plant-based-food\/#primaryimage"},"image":{"@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/plant-based-food\/#primaryimage"},"thumbnailUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-HealthyHedonism-scaled.jpg","datePublished":"2022-01-16T18:48:41+00:00","dateModified":"2026-05-31T23:19:03+00:00","description":"Healthy Hedonism: the new joy of eating due to the newfound creativity and sensuality of quality food.","breadcrumb":{"@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/plant-based-food\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.milk-food.de\/en\/insights\/trends\/plant-based-food\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/plant-based-food\/#primaryimage","url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-HealthyHedonism-scaled.jpg","contentUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-HealthyHedonism-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/plant-based-food\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.milk-food.de\/en\/food-packaging-design-agency-home\/"},{"@type":"ListItem","position":2,"name":"Healthy Hedonism: indulge healthily"}]},{"@type":"WebSite","@id":"https:\/\/www.milk-food.de\/en\/#website","url":"https:\/\/www.milk-food.de\/en\/","name":"MILK.","description":"Food &amp; Design","publisher":{"@id":"https:\/\/www.milk-food.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.milk-food.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/www.milk-food.de\/en\/#organization","name":"MILK","alternateName":"MILK Packaging Design","url":"https:\/\/www.milk-food.de\/en\/","logo":{"@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/plant-based-food\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/plant-based-food\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/MILKDESIGNLAB\/","https:\/\/www.instagram.com\/milkdesignlab\/"],"legalName":"M.I.L.K. Agentur f\u00fcr moderne Kommunikation GmbH","telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/plant-based-food\/#local-main-organization-logo","url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/08\/milk-design-logo.png","contentUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/08\/milk-design-logo.png","width":1254,"height":1254,"caption":"MILK"}]}},"_links":{"self":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend\/725994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend"}],"about":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/types\/trend"}],"author":[{"embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/users\/31"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/media\/633845"}],"wp:attachment":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/media?parent=725994"}],"wp:term":[{"taxonomy":"trend_category","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend_category?post=725994"},{"taxonomy":"trend_status","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend_status?post=725994"},{"taxonomy":"trend_group","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend_group?post=725994"},{"taxonomy":"trend_timeframe","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend_timeframe?post=725994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}