{"id":725999,"date":"2022-01-03T14:00:55","date_gmt":"2022-01-03T13:00:55","guid":{"rendered":"https:\/\/www.milk-food.de\/?post_type=trend&#038;p=725999"},"modified":"2026-08-03T16:49:34","modified_gmt":"2026-08-03T14:49:34","slug":"better-than-compostable-zero-waste-2-0","status":"publish","type":"trend","link":"https:\/\/www.milk-food.de\/en\/insights\/trends\/better-than-compostable-zero-waste-2-0\/","title":{"rendered":"Zero waste packaging: Edible packaging"},"content":{"rendered":"\n<h1 id=\"h-nose-to-tail-packaging\" class=\"wp-block-heading\">Nose to Tail Packaging.<\/h1>\n\n<p class=\"is-style-serif has-large-font-size wp-block-paragraph\">A few years ago, we developed a concept called \u201cSoupa Soup\u201d that already offers a glimpse of where bioplastics might be headed. The <a href=\"https:\/\/www.milk-food.de\/2021\/notpla-x-milk\/\">project<\/a>, in collaboration with <a href=\"https:\/\/www.notpla.com\">Notpla<\/a>, shows how zero-waste packaging will become a reality the day after tomorrow.   <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/10\/MILK-SOUPA-SOUP_Prozess.gif\" alt=\"Notpla: edible packaging\" class=\"wp-image-632854\"\/><figcaption class=\"wp-element-caption\">Image source: MILK.  <\/figcaption><\/figure>\n\n<p class=\"is-style-serif has-large-font-size wp-block-paragraph\">The pioneers of edible plastics rely on completely natural organic raw materials. The British startup Notpla uses brown algae and marine plants to produce membranes that securely enclose liquid contents such as sauces, drinks, or oils. These dissolve completely in the mouth or in hot water, leaving no trace, or break down in nature within a few weeks, just like a piece of fruit. The Israeli design initiative <a href=\"https:\/\/www.nakedpak.com\" data-type=\"link\" data-id=\"https:\/\/www.nakedpak.com\">NakedPak<\/a> went one step further and developed edible bowls and wraps made from agar-agar and food scraps for dry foods like porridge. As soon as the product is cooked, the packaging melts and becomes part of the meal itself\u2014without affecting the taste or creating any waste.    <\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\">By 2026, it will already be clear that these innovations have made the leap from the lab to major events and the foodservice industry. Whether at marathon events, where runners swallow water bubbles directly, or at fast-food chains that hand out seaweed-based mayo packets: Acceptance is growing rapidly because the material doesn\u2019t require cumbersome recycling processes. The strongest argument remains the prevention of microplastics and single-use waste at the source.  <\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\">If we look a few years ahead, the true potential for transformation becomes clear: We walk into a supermarket in 2030. The shelf with instant meals no longer contains any plastic bags. Anyone buying lentil soup places a dried meal\u2014encased in a transparent herb-agar membrane\u2014directly into their shopping cart. At home, the entire package is cooked in a pot; the membrane melts and simultaneously serves as a natural seasoning. With food delivery services, the salad dressing comes in a small, edible algae capsule, and during outdoor activities, energy bar packaging no longer leaves behind any trash: if it isn\u2019t eaten, it dissolves without releasing any pollutants the next time it rains. Edible packaging has replaced plastic as the ecological gold standard in short-term applications. Mass events, catering, or takeout meals would no longer be considered an \u201cenvironmental sin,\u201d but would instead become part of the biological cycle.        <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/10\/MILK-Soupa-Soup-Design-01-1920x1080.jpg\" alt=\"Soupa Soup\" class=\"wp-image-632838\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/10\/MILK-Soupa-Soup-Design-01-1920x1080.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/10\/MILK-Soupa-Soup-Design-01-960x540.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/10\/MILK-Soupa-Soup-Design-01-768x432.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/10\/MILK-Soupa-Soup-Design-01-1536x864.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/10\/MILK-Soupa-Soup-Design-01-2048x1152.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/10\/MILK-Soupa-Soup-Design-01-480x270.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2021\/10\/MILK-Soupa-Soup-Design-01-200x113.jpg 200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Image source: MILK.  <\/figcaption><\/figure>\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n<p class=\"is-style-sans-serif wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nose to Tail Packaging. A few years ago, we developed a concept called \u201cSoupa Soup\u201d [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":632896,"template":"","trend_category":[1212],"trend_status":[3395,3377],"trend_group":[],"trend_timeframe":[1539],"class_list":["post-725999","trend","type-trend","status-publish","has-post-thumbnail","hentry","trend_category-packaging-en","trend_status-compostable","trend_status-packaging","trend_timeframe-future"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zero waste packaging: Edible packaging - MILK. 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