{"id":726016,"date":"2022-01-02T18:00:00","date_gmt":"2022-01-02T17:00:00","guid":{"rendered":"https:\/\/www.milk-food.de\/?post_type=trend&#038;p=726016"},"modified":"2026-08-03T12:30:59","modified_gmt":"2026-08-03T10:30:59","slug":"apeel","status":"publish","type":"trend","link":"https:\/\/www.milk-food.de\/en\/insights\/trends\/apeel\/","title":{"rendered":"Reduce: Packaging-Free \u2014 Spray Instead of Plastic Wrap"},"content":{"rendered":"\n<h1 id=\"h-spray-statt-verpackung\" class=\"wp-block-heading\">Spray instead of packaging<\/h1>\n\n<p class=\"is-style-serif has-large-font-size wp-block-paragraph\">The California-based startup Apeel Sciences has developed an edible protective spray for fruits and vegetables made from food scraps. This flavorless, low-calorie product primarily extends the shelf life of food thanks to its water-resistant molecular structure, thereby protecting it from moisture and gases that accelerate ripening. Can ideas like this give new momentum to the \u201czero-waste\u201d movement?  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1004\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Apeel-Apeel-Sciences-10-1920x1004.jpg\" alt=\"MILK Trends protective spray from Apeel Sciences\" class=\"wp-image-3429\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Apeel-Apeel-Sciences-10-1920x1004.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Apeel-Apeel-Sciences-10-960x502.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Apeel-Apeel-Sciences-10-768x401.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Apeel-Apeel-Sciences-10-1536x803.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Apeel-Apeel-Sciences-10-2048x1070.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Apeel-Apeel-Sciences-10-480x251.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Apeel-Apeel-Sciences-10-200x105.jpg 200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Image source: Apeel<\/figcaption><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-large-font-size wp-block-paragraph\">Apeel\u2019s protective spray consists primarily of mono- and diglycerides (E 471) of fatty acids, which are odorless, tasteless, and insoluble in water. These lipids, derived from the stems and peels of food scraps, are intended to help improve the quality of the sprayed food and extend its shelf life. Since the protective spray reduces the need for refrigeration during transport, it also helps lower the CO2 footprint.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 id=\"h-companies-to-watch\" class=\"wp-block-heading has-small-font-size\">Companies to watch:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/apeel.com\">Apeel Sciences<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.agricoat.co.uk\">Agricoat<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mori.com\/\">Mori<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<p class=\"has-large-font-size wp-block-paragraph\">While coatings for fruit and vegetables have been commonplace in the USA for some time, German companies have only been testing the concept since 2020. The Rewe Group is working together with the British manufacturer <a href=\"https:\/\/www.agricoat.co.uk\">AgriCoat NatureSeal<\/a>. Their solution is based on fructose (E 473). This protective layer is also said to be edible and absolutely harmless to health.     <\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\">In the EU, beeswax (E 901), carnauba wax (E 903), and shellac (E 904) are also approved as food coatings\u2014though not for organic products. Currently, these protective coatings are mostly used on foods that are sold unpackaged anyway and are peeled before consumption. Another interesting approach comes from the startup <a href=\"https:\/\/www.mori.com\/\" data-type=\"link\" data-id=\"https:\/\/www.mori.com\/\">Mori<\/a>, which uses naturally occurring silk proteins to develop a protective coating.    <\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Whether with or without protective spray, the \u201czero-waste\u201d movement has lost some of its momentum in recent years. Christine Holzmann, from <a href=\"https:\/\/www.unverpackt-verband.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unverpackt e.V. \u2014 the Association of Zero-Waste Stores<\/a> \u2014 sums up the current trend: \u201cThere are currently 222 zero-waste stores across Germany. This number is far smaller than it was during our heyday. Most stores opened in 2019 and 2020, so that by the end of 2020 we had a total of over 330 stores.\u201d The main reasons for this are food prices, which have risen even further due to inflation and are already making shopping at discount stores significantly more expensive.   <br\/><\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\">The reasons for this remain evident: The rising cost of living in recent years has had a lasting impact on consumer behavior. For many consumers, hassle-free and budget-conscious shopping at supermarkets or discount stores remains the top priority\u2014climate protection and waste reduction often take a back seat when it comes to everyday shopping. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\"><\/p>\n\n<p class=\"is-style-sans-serif has-small-font-size wp-block-paragraph\" id=\"block-d30bca0c-929c-4f9d-880c-08374335c815\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spray instead of packaging The California-based startup Apeel Sciences has developed an edible protective spray [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":10628,"template":"","trend_category":[1212],"trend_status":[3393,3377],"trend_group":[3388],"trend_timeframe":[1211],"class_list":["post-726016","trend","type-trend","status-publish","has-post-thumbnail","hentry","trend_category-packaging-en","trend_status-reduce","trend_status-packaging","trend_group-reduce","trend_timeframe-tomorrow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reduce: Packaging-Free \u2014 Spray Instead of Plastic Wrap - MILK. Trend Radar<\/title>\n<meta name=\"description\" content=\"The protective spray, which is tasteless and insoluble in water, helps to increase the quality of the sprayed food.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/insights\/trends\/apeel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reduce: Packaging-Free \u2014 Spray Instead of Plastic Wrap\" \/>\n<meta property=\"og:description\" content=\"The protective spray, which is tasteless and insoluble in water, helps to increase the quality of the sprayed food.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/insights\/trends\/apeel\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-03T10:30:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Apeel-Apeel-Sciences-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/apeel\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/apeel\\\/\",\"name\":\"Reduce: Packaging-Free \u2014 Spray Instead of Plastic Wrap - MILK. Trend Radar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/apeel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/apeel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/MILK-MaterialLab-Apeel-Apeel-Sciences-10.jpg\",\"datePublished\":\"2022-01-02T17:00:00+00:00\",\"dateModified\":\"2026-08-03T10:30:59+00:00\",\"description\":\"The protective spray, which is tasteless and insoluble in water, helps to increase the quality of the sprayed food.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/apeel\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/apeel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/apeel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/MILK-MaterialLab-Apeel-Apeel-Sciences-10.jpg\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/MILK-MaterialLab-Apeel-Apeel-Sciences-10.jpg\",\"width\":2560,\"height\":1338,\"caption\":\"MILK MaterialLab Apeel Apeel Sciences\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/apeel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/food-packaging-design-agency-home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reduce: Packaging-Free \u2014 Spray Instead of Plastic Wrap\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"name\":\"MILK.\",\"description\":\"Food &amp; Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#organization\",\"name\":\"MILK\",\"alternateName\":\"MILK Packaging Design\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/apeel\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/apeel\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MILKDESIGNLAB\\\/\",\"https:\\\/\\\/www.instagram.com\\\/milkdesignlab\\\/\"],\"legalName\":\"M.I.L.K. Agentur f\u00fcr moderne Kommunikation GmbH\",\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/apeel\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/milk-design-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/milk-design-logo.png\",\"width\":1254,\"height\":1254,\"caption\":\"MILK\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Reduce: Packaging-Free \u2014 Spray Instead of Plastic Wrap - MILK. Trend Radar","description":"The protective spray, which is tasteless and insoluble in water, helps to increase the quality of the sprayed food.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.milk-food.de\/en\/insights\/trends\/apeel\/","og_locale":"en_US","og_type":"article","og_title":"Reduce: Packaging-Free \u2014 Spray Instead of Plastic Wrap","og_description":"The protective spray, which is tasteless and insoluble in water, helps to increase the quality of the sprayed food.","og_url":"https:\/\/www.milk-food.de\/en\/insights\/trends\/apeel\/","og_site_name":"MILK.","article_publisher":"https:\/\/www.facebook.com\/MILKDESIGNLAB\/","article_modified_time":"2026-08-03T10:30:59+00:00","og_image":[{"width":2560,"height":1338,"url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Apeel-Apeel-Sciences-10.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/apeel\/","url":"https:\/\/www.milk-food.de\/en\/insights\/trends\/apeel\/","name":"Reduce: Packaging-Free \u2014 Spray Instead of Plastic Wrap - MILK. Trend Radar","isPartOf":{"@id":"https:\/\/www.milk-food.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/apeel\/#primaryimage"},"image":{"@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/apeel\/#primaryimage"},"thumbnailUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Apeel-Apeel-Sciences-10.jpg","datePublished":"2022-01-02T17:00:00+00:00","dateModified":"2026-08-03T10:30:59+00:00","description":"The protective spray, which is tasteless and insoluble in water, helps to increase the quality of the sprayed food.","breadcrumb":{"@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/apeel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.milk-food.de\/en\/insights\/trends\/apeel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/apeel\/#primaryimage","url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Apeel-Apeel-Sciences-10.jpg","contentUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2020\/07\/MILK-MaterialLab-Apeel-Apeel-Sciences-10.jpg","width":2560,"height":1338,"caption":"MILK MaterialLab Apeel Apeel Sciences"},{"@type":"BreadcrumbList","@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/apeel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.milk-food.de\/en\/food-packaging-design-agency-home\/"},{"@type":"ListItem","position":2,"name":"Reduce: Packaging-Free \u2014 Spray Instead of Plastic Wrap"}]},{"@type":"WebSite","@id":"https:\/\/www.milk-food.de\/en\/#website","url":"https:\/\/www.milk-food.de\/en\/","name":"MILK.","description":"Food &amp; Design","publisher":{"@id":"https:\/\/www.milk-food.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.milk-food.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/www.milk-food.de\/en\/#organization","name":"MILK","alternateName":"MILK Packaging Design","url":"https:\/\/www.milk-food.de\/en\/","logo":{"@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/apeel\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/apeel\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/MILKDESIGNLAB\/","https:\/\/www.instagram.com\/milkdesignlab\/"],"legalName":"M.I.L.K. Agentur f\u00fcr moderne Kommunikation GmbH","telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.milk-food.de\/en\/insights\/trends\/apeel\/#local-main-organization-logo","url":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/08\/milk-design-logo.png","contentUrl":"https:\/\/www.milk-food.de\/wp-content\/uploads\/2026\/08\/milk-design-logo.png","width":1254,"height":1254,"caption":"MILK"}]}},"_links":{"self":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend\/726016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend"}],"about":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/types\/trend"}],"author":[{"embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/users\/31"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/media\/10628"}],"wp:attachment":[{"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/media?parent=726016"}],"wp:term":[{"taxonomy":"trend_category","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend_category?post=726016"},{"taxonomy":"trend_status","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend_status?post=726016"},{"taxonomy":"trend_group","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend_group?post=726016"},{"taxonomy":"trend_timeframe","embeddable":true,"href":"https:\/\/www.milk-food.de\/en\/wp-json\/wp\/v2\/trend_timeframe?post=726016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}