{"id":726028,"date":"2021-07-04T12:36:48","date_gmt":"2021-07-04T10:36:48","guid":{"rendered":"https:\/\/www.milk-food.de\/?post_type=trend&#038;p=726028"},"modified":"2026-03-15T21:32:51","modified_gmt":"2026-03-15T20:32:51","slug":"planted-meat","status":"publish","type":"trend","link":"https:\/\/www.milk-food.de\/en\/insights\/trends\/planted-meat\/","title":{"rendered":"Plant-based food: Animal products become plant-based"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-plant-based-food\">Plant-Based Food<\/h1>\n\n<p class=\"is-style-serif has-large-font-size wp-block-paragraph\">Plant-based animal substitutes, especially for meat, are booming. At the latest after the brilliant stock market launch of the U.S. company <a href=\"https:\/\/www.beyondmeat.com\/en-GB\/\">Beyond Meat<\/a>, we know: The future is(s) plant-based. The plant-based flagship from Germany &#8211; <a href=\"https:\/\/veganz.de\/\">Veganz<\/a> &#8211; also got off to a successful start on the stock market. Every week, therefore, one may observe new product innovations: Whether the <a href=\"https:\/\/www.mcdonalds.com\/us\/en-us\/product\/mcplant.html\">McPlant<\/a> from McDonalds, the first plant-based hard-boiled egg called <a href=\"https:\/\/produkte.migros.ch\/v-love-the-boiled\">V-Love The Boiled <\/a>from Migros, honey without bees from <a href=\"https:\/\/www.melibio.com\/\">MeliBio<\/a> or the chocolate Santa Claus with oat milk from <a href=\"https:\/\/www.lindt.de\/onlineshop\/marken\/hello\/hello-vegan\">Lindt<\/a>. And the more substitute products come onto the market, the better they become. Where Beyond Meat&#8217;s patty featured more than 20 ingredients (some of them genetically modified), the Swiss company Planted uses only a few selected natural ingredients: Pea protein, pea fiber, sunflower oil and water &#8211; nothing else. In terms of taste, these have now come a good deal closer to the originals anyway, or have even reached them according to blind tastings.        <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1590\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood1-1920x1590.jpg\" alt=\"\" class=\"wp-image-633862\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood1-1920x1590.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood1-960x795.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood1-768x636.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood1-1536x1272.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood1-2048x1696.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood1-480x397.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood1-200x166.jpg 200w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood1-scaled.jpg 2560w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<p class=\"is-style-serif has-large-font-size wp-block-paragraph\">The change in our eating culture can be seen above all in one area: meat. <a href=\"https:\/\/www.food-service.de\/praxis\/gesetze\/umfrage--alternative-proteine-pflanzliche-ernaehrung-im-aufwind-50002\">More than one in two Germans<\/a> has significantly reduced their meat consumption in the past year &#8211; and it is primarily the younger generations who are flexitarianizing or even vegetarianizing and veganizing their diets. Analysts from A.T. Kearney assume that<a href=\"https:\/\/www.de.kearney.com\/pressecenter\/article\/?\/a\/a-t-kearney-studie-zur-zukunft-des-fleischmarkts-bis-2040\"> in ten years&#8217; time, 28 percent<\/a> of today&#8217;s meat products will have been replaced by plant-based alternatives or consist of cultured animal cells. By 2040, it could be 60 percent.    <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1436\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood2-1920x1436.jpg\" alt=\"\" class=\"wp-image-633866\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood2-1920x1436.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood2-960x718.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood2-768x574.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood2-1536x1148.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood2-2048x1531.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood2-480x359.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood2-200x150.jpg 200w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood2-scaled.jpg 2560w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<p class=\"is-style-sans-serif wp-block-paragraph\">Best Practices:  <a href=\"https:\/\/www.eatplanted.com\/\"><strong><\/strong><\/a><strong><a href=\"https:\/\/www.eatplanted.com\/\"><strong>PLANTED<\/strong><\/a>,<a href=\"https:\/\/impossiblefoods.com\/\"> <strong>IMPOSSIBLE FOODS<\/strong><\/a>,<a href=\"https:\/\/www.ruegenwalder.de\/vegetarische-und-vegane-produkte\"> <strong>R\u00dcGENWALDER M\u00dcHLE<\/strong><\/a>,<a href=\"https:\/\/produkte.migros.ch\/v-love-the-boiled\"> <strong>MIGROS<\/strong><\/a>,<a href=\"https:\/\/goodcatchfoods.com\/\"> <strong>GOOD CATCH<\/strong><\/a>, <a href=\"https:\/\/www.hungryplanetfoods.com\/\"><strong>HUNGRY PLANET<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.melibio.com\/honey-without-bees\"><strong>MELIBIO<\/strong><\/a><\/strong><\/p>\n\n<p class=\"is-style-sans-serif wp-block-paragraph\">Image source: <a href=\"https:\/\/unsplash.com\/photos\/cLE-0dBhvss\">Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plant-Based Food Plant-based animal substitutes, especially for meat, are booming. At the latest after the [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":633863,"template":"","trend_category":[1538],"trend_status":[1205],"trend_group":[],"trend_timeframe":[1210],"class_list":["post-726028","trend","type-trend","status-publish","has-post-thumbnail","hentry","trend_category-food-en","trend_status-safe-bank","trend_timeframe-today"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Plant-based food: Animal products become plant-based - MILK.<\/title>\n<meta name=\"description\" content=\"Plant Based Food: Plant-based meat substitutes with natural ingredients such as pea protein, pea fiber and sunflower oil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/insights\/trends\/planted-meat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plant-based food: Animal products become plant-based\" \/>\n<meta property=\"og:description\" content=\"Plant Based Food: Plant-based meat substitutes with natural ingredients such as pea protein, pea fiber and sunflower oil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/insights\/trends\/planted-meat\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-15T20:32:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2022\/01\/FoodTrendRadar-Food-PlantBasedFood1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/planted-meat\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/planted-meat\\\/\",\"name\":\"Plant-based food: Animal products become plant-based - MILK.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/planted-meat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/planted-meat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/FoodTrendRadar-Food-PlantBasedFood1-scaled.jpg\",\"datePublished\":\"2021-07-04T10:36:48+00:00\",\"dateModified\":\"2026-03-15T20:32:51+00:00\",\"description\":\"Plant Based Food: Plant-based meat substitutes with natural ingredients such as pea protein, pea fiber and sunflower oil.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/planted-meat\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/planted-meat\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/planted-meat\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/FoodTrendRadar-Food-PlantBasedFood1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/FoodTrendRadar-Food-PlantBasedFood1-scaled.jpg\",\"width\":2560,\"height\":2120},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/planted-meat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/food-packaging-design-agency-home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Plant-based food: Animal products become plant-based\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"name\":\"MILK.\",\"description\":\"Food &amp; 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