{"id":838073,"date":"2022-01-01T18:00:31","date_gmt":"2022-01-01T17:00:31","guid":{"rendered":"https:\/\/www.milk-food.de\/trend\/reduce-grosser-effekt-durch-weniger-komponenten\/"},"modified":"2026-05-22T11:59:43","modified_gmt":"2026-05-22T09:59:43","slug":"reduce-grosser-effekt-durch-weniger-komponenten","status":"publish","type":"trend","link":"https:\/\/www.milk-food.de\/en\/insights\/trends\/reduce-grosser-effekt-durch-weniger-komponenten\/","title":{"rendered":"Reduce: Material reduction"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-smarte-alu-streifen-statt-kunststoffhulle\">Smart aluminum strips instead of plastic cover<\/h1>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Sometimes all it takes to achieve greater sustainability is a little &#8220;twist&#8221;. Reduction can be achieved not only by replacing materials and hybrid solutions, but also through smart <a href=\"https:\/\/www.milk-food.de\/service\/sustainable-packaging\/\">product design<\/a>.   <\/p>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" width=\"2133\" height=\"1200\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/MILK_Food_net.z_Teil2_Future_Materials-1.jpg\" alt=\"\" class=\"wp-image-838067\" style=\"width:932px;height:auto\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/MILK_Food_net.z_Teil2_Future_Materials-1.jpg 2133w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/MILK_Food_net.z_Teil2_Future_Materials-1-960x540.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/MILK_Food_net.z_Teil2_Future_Materials-1-1920x1080.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/MILK_Food_net.z_Teil2_Future_Materials-1-768x432.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/MILK_Food_net.z_Teil2_Future_Materials-1-1536x864.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/MILK_Food_net.z_Teil2_Future_Materials-1-2048x1152.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/MILK_Food_net.z_Teil2_Future_Materials-1-480x270.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/MILK_Food_net.z_Teil2_Future_Materials-1-200x113.jpg 200w\" sizes=\"auto, (max-width: 2133px) 100vw, 2133px\" \/><figcaption class=\"wp-element-caption\">Image source: John West<\/figcaption><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-large-font-size wp-block-paragraph\">Like the winner of <a href=\"https:\/\/packagingeurope.com\/news\/winners-of-the-sustainability-awards-2024-announced\/12109.article\">Packaging Europe<\/a>&#8216;s<em>&#8220;Sustainability Awards<\/em> <em>2024<\/em>&#8220;, the canned tuna can from <a href=\"https:\/\/www.john-west.co.uk\">John West Foods<\/a>, which was developed in collaboration with Schubert Packaging Systems and CC Label. With a special &#8220;Smartstrip&#8221; sticker made of aluminum, 5 individual products can be connected to each other. The sticker is perforated and, as it is made of the same material, can be disposed of and recycled together with the can. To separate the cans from each other, all you have to do is twist and pull. The new design made it possible to dispense with the PET shrink film and cardboard packaging that had previously held the products together. The manufacturer claims to be able to save 65 tons of PET film per year as a result.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading has-small-font-size\" id=\"h-companies-to-watch\">Companies to watch:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ccllabel.com\" type=\"link\" id=\"https:\/\/ccllabel.com\">CC Label<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.schubert.group\/en\/schubert-packaging-systems\/overview\/\" type=\"link\" id=\"https:\/\/www.schubert.group\/en\/schubert-packaging-systems\/overview\/\">Schubert Group<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<p class=\"has-large-font-size wp-block-paragraph\"><br\/><\/p>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" width=\"1080\" height=\"810\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/15641_ecotwistjohnwest2_51457.png\" alt=\"\" class=\"wp-image-838070\" style=\"width:943px;height:auto\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/15641_ecotwistjohnwest2_51457.png 1080w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/15641_ecotwistjohnwest2_51457-960x720.png 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/15641_ecotwistjohnwest2_51457-768x576.png 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/15641_ecotwistjohnwest2_51457-480x360.png 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/15641_ecotwistjohnwest2_51457-200x150.png 200w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Image source: John West<\/figcaption><\/figure>\n\n<p class=\"has-large-font-size wp-block-paragraph\">As part of the redesign, the can itself was also redesigned, saving around 4g of material. In addition, the amount of sunflower oil and water used for preservation has been reduced. As a result of this measure, 200 fewer container loads will be shipped than before &#8211; which should save a considerable amount of CO2 on the route from Ghana or the Seychelles to the UK. A successful all-round move that saves resources without compromising consumer convenience.     <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smart aluminum strips instead of plastic cover Sometimes all it takes to achieve greater sustainability [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":838063,"template":"","trend_category":[1212],"trend_status":[3393],"trend_group":[3388],"trend_timeframe":[1210],"class_list":["post-838073","trend","type-trend","status-publish","has-post-thumbnail","hentry","trend_category-packaging-en","trend_status-reduce","trend_group-reduce","trend_timeframe-today"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reduce: Material reduction - MILK.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/insights\/trends\/reduce-grosser-effekt-durch-weniger-komponenten\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reduce: Material reduction\" \/>\n<meta property=\"og:description\" content=\"Smart aluminum strips instead of plastic cover Sometimes all it takes to achieve greater sustainability [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milk-food.de\/en\/insights\/trends\/reduce-grosser-effekt-durch-weniger-komponenten\/\" \/>\n<meta property=\"og:site_name\" content=\"MILK.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MILKDESIGNLAB\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T09:59:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/MILK_Food_net.z_Teil2_Future_Materials.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/reduce-grosser-effekt-durch-weniger-komponenten\\\/\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/reduce-grosser-effekt-durch-weniger-komponenten\\\/\",\"name\":\"Reduce: Material reduction - MILK.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/reduce-grosser-effekt-durch-weniger-komponenten\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/reduce-grosser-effekt-durch-weniger-komponenten\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/MILK_Food_net.z_Teil2_Future_Materials.jpg\",\"datePublished\":\"2022-01-01T17:00:31+00:00\",\"dateModified\":\"2026-05-22T09:59:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/reduce-grosser-effekt-durch-weniger-komponenten\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/reduce-grosser-effekt-durch-weniger-komponenten\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/reduce-grosser-effekt-durch-weniger-komponenten\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/MILK_Food_net.z_Teil2_Future_Materials.jpg\",\"contentUrl\":\"https:\\\/\\\/www.milk-food.de\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/MILK_Food_net.z_Teil2_Future_Materials.jpg\",\"width\":720,\"height\":405},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/insights\\\/trends\\\/reduce-grosser-effekt-durch-weniger-komponenten\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/food-packaging-design-agency-home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reduce: Material reduction\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.milk-food.de\\\/en\\\/\",\"name\":\"MILK.\",\"description\":\"Food &amp; 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