{"id":838110,"date":"2022-01-01T08:00:00","date_gmt":"2022-01-01T07:00:00","guid":{"rendered":"https:\/\/www.milk-food.de\/trend\/digitalization-das-comeback-des-qr-codes\/"},"modified":"2026-08-05T21:16:47","modified_gmt":"2026-08-05T19:16:47","slug":"digitalization-das-comeback-des-qr-codes","status":"publish","type":"trend","link":"https:\/\/www.milk-food.de\/en\/insights\/trends\/digitalization-das-comeback-des-qr-codes\/","title":{"rendered":"Digitalization: QR Codes on Packaging"},"content":{"rendered":"\n<h1 id=\"h-scannen-fur-die-kreislaufwirtschaft\" class=\"wp-block-heading has-5-xl-font-size\" style=\"font-weight:700\">Scanning for the circular economy.  <\/h1>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Corona has given an old acquaintance a new lease of life: the QR code, which was thought to be dead. It is currently still placed on packaging on a voluntary basis to provide consumers with additional information. However, new EU regulations could give the QR code renaissance an additional boost.  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/shutterstock_1951783768-1920x1280.jpg\" alt=\"\" class=\"wp-image-838103\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/shutterstock_1951783768-1920x1280.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/shutterstock_1951783768-960x640.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/shutterstock_1951783768-768x512.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/shutterstock_1951783768-1536x1024.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/shutterstock_1951783768-2048x1365.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/shutterstock_1951783768-480x320.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/shutterstock_1951783768-200x133.jpg 200w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/shutterstock_1951783768-1000x667.jpg 1000w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Image source: iStock<\/figcaption><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-large-font-size wp-block-paragraph\">One of these regulations is the <a href=\"https:\/\/www.bmuv.de\/faq\/was-ist-ein-digitaler-produktpass\">Digital Product Passport<\/a>, which will be mandatory for all companies operating in the European Union from 2027. This &#8220;digital twin&#8221; of a product is intended to provide comprehensive information on the origin, manufacture, use and disposal of a product. It should also provide insight into the materials and chemical substances used. This should make it easier for stakeholders along the value chain to make informed and sustainable decisions &#8211; especially end consumers.   <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 id=\"h-companies-to-watch\" class=\"wp-block-heading has-small-font-size\">Companies to watch:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/info.link\">Info.Link<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1264\" src=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/shutterstock_1538477990-1920x1264.jpg\" alt=\"\" class=\"wp-image-838107\" srcset=\"https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/shutterstock_1538477990-1920x1264.jpg 1920w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/shutterstock_1538477990-960x632.jpg 960w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/shutterstock_1538477990-768x506.jpg 768w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/shutterstock_1538477990-1536x1011.jpg 1536w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/shutterstock_1538477990-2048x1348.jpg 2048w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/shutterstock_1538477990-480x316.jpg 480w, https:\/\/www.milk-food.de\/wp-content\/uploads\/2025\/01\/shutterstock_1538477990-200x132.jpg 200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Image source: iStock<\/figcaption><\/figure>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Transparent communication is also promoted by the <a href=\"https:\/\/www.umweltbundesamt.de\/themen\/neue-eu-regeln-gegen-greenwashing-verabschiedet\">ECGT Directive<\/a> (&#8220;Empowering Consumers for the Green Transition&#8221;), which has already come into force. Together with the <a href=\"https:\/\/www.bnw-bundesverband.de\/faq-green-claims-directive\">Green Claims Directive<\/a> (still under negotiation), it is intended to ensure that vague, misleading and unverifiable environmental claims may no longer be used on advertising media such as packaging. Here, too, additional information must be provided, which can most easily be bundled in a QR code.    <\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Since approx. 75% of all EU products have an explicit or implicit green claim, and 50% of these must be adapted according to the new regulation, we at MILK., together with our partners at <a href=\"https:\/\/www.houseofchange.net\/de\/\">Info.Link<\/a>, already have the right service offer for our customers. Find out more<a href=\"https:\/\/www.milk-food.de\/service\/eu-green-claims-packaging-check\/\"> here.<\/a>\ud83d\ude42  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scanning for the circular economy. Corona has given an old acquaintance a new lease of [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":838104,"template":"","trend_category":[1212],"trend_status":[3402,3377],"trend_group":[3390],"trend_timeframe":[1210],"class_list":["post-838110","trend","type-trend","status-publish","has-post-thumbnail","hentry","trend_category-packaging-en","trend_status-digitalization","trend_status-packaging","trend_group-digitalization","trend_timeframe-today"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digitalization: QR Codes on Packaging - MILK.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milk-food.de\/en\/insights\/trends\/digitalization-das-comeback-des-qr-codes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalization: QR Codes on Packaging\" \/>\n<meta property=\"og:description\" content=\"Scanning for the circular economy. 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