Idea to market

Our process reflects the essential steps of food marketing from idea to competitive product. Over the past 10 years, we have supported many different food products along this journey.


We conceive and design for the love of food. Food packaging design and innovation would be unthinkable without the daily exploration of flavors, products and concepts. That’s why we keep our eyes open and actively monitor product assortments, consumer trends, media usage patterns and food design trends.

Product idea

We develop innovative product concepts, accompany packaging development from the very beginning and act as an “innovation lab” for our customers. At regular intervals, we present new food packaging concepts and develop selected ideas through to the finished prototype. Do you already know our Top Tool? The excellent recipe consisting of design sprints, rapid prototyping and consumer testing via food truck.

Recipe development

Upon request, we provide inspiration in recipe development for new products through our Food Lab, where we experiment with taste and design. For us, dealing with taste images and designing packaging are not separate areas, they belong together and influence each other.

Brand strategy

The interplay of optics, haptics, taste, smell and acoustics is at the center of our considerations in order to develop synesthetic products that appeal to all senses. Together with our clients, design visions can thus become branding that will shape the direction for years to come and make our clients sustainably more successful.

Product Design 3D

Structural packaging design for food is often an economic challenge. But those who recognize the signs of the times dare to invest in forward-looking materials in order to package their products sensibly. We provide the right concept through our Material Lab and provide unique design.

Packaging design

Our central task is packaging design. This is because more than 50% of the purchasing decision for food is made directly at the point of sale. Through a unique product or packaging design, we manage to successfully distinguish brands in the highly competitive market. Only through appreciation does the product achieve the optimum added value.


The importance of private labels has risen steadily in recent years. We know how to create a look that can be systematically adapted across a variety of items. But adaptive concepts are not only in demand in retail store design. We take care of the stylish and technically clean assortment – even for large assortments.


No artwork should leave our office before it has been tested in the form of a haptic prototype. Upon request, we have high-quality sample packaging produced in small batches. If you like it completely agile, you should take a closer look at our top tool: There we combine design sprints with rapid prototyping of packaging and fast user tests via food truck.

Final artwork

In the end, the best design concept is only as good as its technical production implementation allows it to be. Or the other way around: knowledge of printing techniques, materials and finishing options can enrich the creation. We have to be familiar with technical and legal requirements in our projects on a daily basis and know how to comply with them.


After a prototype has been successfully tested, we accompany the market launch in the area of trade communication and develop the appearance of the products or brands on their way to their customers. For this purpose, we realize shopper activation at the point of sale or set impulses at further points of experience for our clients.

10 steps for an increased perceived value of food products through holistic design.

Each project is as unique as the challenge that we must master together. Create the process based on your own requirements. We are happy to advise you on which of our agency services will create real added value for your specific product.